Amit J. Email and Phone Number
🚀 Driving Business Growth through Performance-Driven Analytics & Insights Excellence 🚀As a seasoned marketing leader with over two decades of experience, I specialize in driving business success through data-driven decision-making, strategic insights, and innovative marketing solutions. My expertise lies in transforming complex data into actionable insights, optimizing ROI, and leveraging advanced analytics to improve marketing effectiveness across multiple industries.I have led teams and initiatives that span customer segmentation, lifetime value, campaign design & architecture, media mix optimization, and digital marketing strategies. My experience working with Private Equity Partners & Board Members along with leadership at companies like Omnicom Agency, Tenet Healthcare, The Great Courses, Supervalu/Albertsons, and Aimia (Formerly Carlson Marketing) has helped organizations achieve measurable growth and operational efficiency. Whether it's improving marketing ROI, driving cross-team collaboration, or creating customer-centric solutions, I’m passionate about leveraging analytics to make a lasting business impact.With an MBA and a Six Sigma Green Belt, I am dedicated to continuous learning and fostering a culture of innovation, while ensuring data-driven strategies are at the forefront of every business decision. My goal is to continue leading teams that create value and drive exceptional business outcomes through the power of analytics.
Boardroom Insights Consulting
View- Website:
- board-insights.com
- Employees:
- 6
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Principal AnalystBoardroom Insights ConsultingTexas, United States
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Marketing Analytics ConsultantJinalytix Mar 2023 - PresentDatabase Marketing & Analytics for eCommerce clients to drive higher Revenue/ROI.✓ Analyze advanced customer behavior, product trends for developing, optimizing and measuring marketing program performance✓ Enhance actionable insights through custom segments/cohorts, LTV, Acquisition/Retention, merchandising analytics✓ Support strategy formulation, evidence-based decision-making, objective problem-solving and help with putting together investor/board/pitch decksCLIENTS: Jenni Kayne, Marine Layer, goop, Buck Mason, Evelyn & Bobbie, OneSkin and many more
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Vice President, Impact StrategyThe Marketing Arm Jan 2022 - Mar 2023Dallas, Texas, UsLead a 15-person measurement/decision science team to support clients’ advertising and marketing programs, leverage data/tools to unlock insights and measure incremental impact of activations✓ Formalized standard KPIs, developed data pipeline and automated dashboards to drive quality & efficiency.✓ Devised proprietary analytical products/solutions to create unique value proposition and differentiation.✓ Realized 30% savings and optimized technology stack through a comprehensive audit & rationalization process.CLIENTS: State Farm, Uber, Good Year, Nintendo, Papa Murphy, US Army and many more -
Head Of AnalyticsBiote Medical Jul 2019 - Jun 2021Irving, Texas, UsLead analysts/vendors to extract actionable business insights & analytics and partner with cross-functional leaders to formulate strategies for growth & efficiency across B2B & B2C parts of the business. Part of executive team, drove strategic initiatives, managed $6M marketing budget, built clinic segmentation & key performance indicators, developed tracking, reports, dashboards & analytics, conducted clinical research analyses and led data governance committee✓ Gained 3.5%+ of Net Revenue by identifying an operational inefficiency and working with CFO & Sales Leaders to fix it.✓ Recognized $1.2M (40%) savings in advertising spend; repurposed savings to launch a successful B2B lead-gen campaign.✓ Launched digital marketing assessment for 150+ clinic websites resulting in 20% incremental in Nutraceutical sales. -
National Sr. Director - Marketing Decision ScienceTenet Healthcare Feb 2018 - Jul 2019Dallas, Texas, UsLed a seven-person team responsible for marketing analytics, insights, and CRM functions supporting 40+ hospital brands & 100+ stakeholders, managed $3.5M analytics budget, established marketing attribution, tracking & ROI, built patient segments, implemented technology foundation for efficient & effective patient communication efforts. Partnered closely with legal for compliance with required HIPAA, PII, PHI, GDPR, ADA regulations.✓ Instituted 5:1 MROI on $60M spend through advanced tracking & attribution to position marketing as a growth driver.✓ Established consumer insights function for better understanding of patients and to drive evidence-based decision-making through brand research, segmentation, journey mapping, creative assets testing and other ad hoc projects.✓ Championed VOC initiative to understand key consumer needs segments/sentiment themes based on social listening.✓ Championed the design & implementation of a comprehensive data strategy initiative across all touchpoints (hospitals, website, call center, digital marketing channels, CRM/marketing automation) in partnership with IT & Operations. -
Sr. Director - Marketing AnalyticsTenet Healthcare Jan 2017 - Jan 2018Dallas, Texas, Us
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Director - Marketing AnalyticsTenet Healthcare Dec 2014 - Dec 2016Dallas, Texas, Us
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Director - Marketing AnalyticsThe Great Courses 2011 - 2014Chantilly, Va, UsLed a team of four analytics managers/analysts that supported audience segmentation, modeling, randomized control group testing, campaign analysis and reporting) of 170+ direct mail and 400+ email campaigns each year.✓ Generated $1.2M in incremental profits by leading the development of predictive models to micro-segment customers.✓ Increased New Customer Conversion by 10% by leading a cross-functional team to revitalize customer contact strategy. -
Manager - Marketing AnalyticsSupervalu 2007 - 2011Eden Prairie, Mn, UsEmpower marketing & merchandising teams with actionable insights through customer/product segmentation, campaign design (audience selection, sizing, liability estimation), testing & optimization, measurement and reporting through an onsite & offsite team for data extraction and reporting.✓ Designed & executed matched-markets control methodology for new loyalty program and established 4% incremental lift.✓ Enabled 60% higher return & loyalty on a marketing campaign by identifying actionable shopper behavior insights. -
Sr. Marketing AnalystCarlson Marketing Worldwide 2004 - 2007Minneapolis, Mn, UsManaged Loyalty Program Reporting/Segmentation, Campaign Design, Execution & Measurement, Predictive Analytics for travel, hospitality, and entertainment clients ✓ Built customer needs group segments using Factor Analysis & Clustering across multiple game franchises to improve custom email messaging resulting in 10x lift in Product Sales.CLIENTS: Amtrak, Electronic Arts, Mazda, Budget, Hilton, Delta/NWA, Hallmark, TGI Fridays
Amit J. Skills
Amit J. Education Details
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Texas A&M UniversityMaster Of Business Administration (Mba) -
Punjab Engineering CollegeMechanical Engineering
Frequently Asked Questions about Amit J.
What company does Amit J. work for?
Amit J. works for Boardroom Insights Consulting
What is Amit J.'s role at the current company?
Amit J.'s current role is Principal Analyst.
What schools did Amit J. attend?
Amit J. attended Texas A&m University, Punjab Engineering College.
What skills is Amit J. known for?
Amit J. has skills like Leadership, Direct Marketing, Testing And Optimization, Database Marketing, Consumer Insight, Campaign Performance Analysis, Stakeholder Management, Loyalty Marketing, Digital Strategy, Contact Center Optimization, Marketing Analytics, Predictive Analytics.
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