Snacks and seasonings crafted from locally-grown seaweed | MADE IN HAWAII | okonokai.comLimu Labs LLC*Mana Up Hawaii Accelerator Cohort 9*'Aina to Makeke Cohort 3 | Hawaii Food & Wine Festival Scholarship Recipient*Hatch Innovation Ocean Foundry Member

Fractional CMO, branding, strategy, sales, and GTM consulting services; specializing in food and beverage CPG pre-revenue to $100m.

Oversaw launch of ready-to-eat frozen Asian food concept.

Launched tinned fish grab & go snack kit concept.

Oversaw Marketing, Innovation, Strategic Partnerships, Ecommerce

General Manager overseeing Singapore's #1 snack brand in US & Canada

- Led brand marketing, e-commerce and innovation resulting in topline revenue growth of 57% in year two of employment.- Oversaw strategy study and positioning deep dive to relaunch Dang brand with new packaging design as first Asian American consumer brand – securing coverage in Forbes, Entrepreneur, LA Times.- Led product development and launch of Dang Bar in less than 8 months - became #1 shelf-stable bar at Whole Foods Market by December 2019 (IRI). - Launched direct-to-consumer ecommerce channel and website refresh, dangfoods.com. - Developed ecommerce growth strategy and investment plan; grew Amazon business by 102% within 12 months.

- Directed brand, product marketing, social media, public relations, field marketing, and sales support functions driving annual revenue growth +82%. - Spearheaded ecommerce growth strategy and led execution.

Conducted brand deep dive resulting in repositioning of packaging, website, product line, and communication strategy.

- Led integrated sales, consumer and wholesale sales & marketing for BluePrint, a $50 million dollar wellness brand. - Reporting directly to President and Founders, directed digital marketing/e-commerce, business development, promotions, advertising, PR, social media, client services, field marketing, special events and trade shows.- Led national expansion of retail footprint including: identifying, nurturing, and managing wholesale relationships and distributors with sales increase over 300%.- Oversaw product development and new product launches. - Leadership: Directly supervised and oversaw career development of 20+ staff members across Marketing, Ecommerce, Sales, PR, and Client Services departments. - Provided support and sell-in for BluePrint financing efforts resulting in sale to Hain Celestial Group in Dec 2012.