Jina Zhou Email & Phone Number

Yonkers, NY, US

Cambridge, MA

• Support all of OM1’s design needs from marketing & sales to product design:
• Prototype and design UI/UX for client and internal projects
• Influence sales with high impact fact sheets, infographics, emails, and landing pages
• Lead creative direction, concept, and scripts for marketing videos
• Create a global design system and branded templates for company wide use

Cambridge, MA

• Built on and applied the BookBub brand across landing pages, blogs, and product
• Helped social marketing teams acquire users, using split testing to optimize conversion
• Created inbound marketing infographics and conference materials
• Enhanced the core product with custom illustrations and iconography
• Contributed in regular design sprints and to the design standards initiative

Cambridge, MA

• Applied consumer research to inform clear and elegant human-centered design for digital experiences, products, services, and environments
• Projects ranging from inclusive UX to smart devices
• Led visual design of storyboards, interfaces, and reports for innovative digital products
• Contributed experience design, UI, illustration, graphic design, ideation, and writing
• Mentored interns, led design workshops, and conducted user interviews

Cambridge, MA

• Led art direction and execution for all major conferences: booth graphics, pre-show mailers, signage, motion graphics, and promotional materials
• Branded and developed working prototypes, e-campaigns and UI initiatives
• Designed and coded websites for industry conferences and patient registries
• Strategized with sales by creating impactful sales presentations

Cambridge, MA

• Designed marketing collateral, recruitment materials and identity systems
• Developed demos and other multimedia assets for the sales team
• Liaisoned with printers and vendors to produce publications and large-format graphics
• Leveraged digital assets to promote online traffic and generate leads

• Managed project milestones and cultivated vital client and stakeholder relationships
• Oversaw change orders and coordinated efforts for ongoing projects
• Developed functional specs and worked closely with Engineering and Quality Control

• Delivered first-rate customer service to users of varying backgrounds in technology use
• Created user manuals, layout templates and compiled toolkits as a technical writer
• Conducted WebEx calls and teleconferences to train internal and external clients

Certification In Graphic Design, Honors

Final portfolio selected for "Portfolio Night Showcase"

B.A. In Economics And English, Cum Laude