Jinenne Sutherland

Jinenne Sutherland Email and Phone Number

Owner, Principal Event Facilitator @ North Star Alchemy
Oakland, CA, US
Jinenne Sutherland's Location
Oakland, California, United States, United States
About Jinenne Sutherland

Do you need to build a high performing team?The role of sales and service has become more complex as enterprise customers require even more individualization. Customers require the companies they work with to continually add strategic value. This poses a knowledge and scalability challenge for customer facing teams. Fortunately, there is a solution, businesses with a commitment to enablement programs see higher performance on every customer facing KPI.I’m a sales enablement leader who believes that 1 - For sales and service to be successful in today’s ever-changing business environment, they must be prepared to align with customer needs along all stages of their buying journey. This includes consideration, purchase, and customer retention.2 - To effectively enable your sales team training and materials must be relevant, engaging and easily accessible.I thrive in a growth-oriented environment. As an expert at cross functional program management, I have a skill for finding order in chaos to help teams succeed. I believe it is necessary to have a pulse on objectives for customers, marketing, product, and corporate in order to create effective programs that help sales and service teams accelerate pipeline, revenue and profitability.My extensive experience includes:* Curriculum & certification design with for sales, service and partners* Agenda design & program management of global sales conferences* Development of role specific on-boarding programs* Implementation of manager dashboards, tools, and train the trainer programs* Implementation of performance measurement tools, as well as analysis of metrics to identify enablement opportunities and monitor enablement program performance* Launch and ongoing integration of sales methodologies such as Challenger and Corporate Visions* Creation of digestible blended learning assets such as: live & virtual workshops, video on demand courses, battle cards, customer personas, buyer journeys, customer sales plays, account plan templates, value propositions, sales and executive communications* Evaluation, implementation and management of enablement tools such as learning management and content management systemsI'm here to help you.- Do you need to build a sales enablement practice and not sure where to start?- Is your sales team stalled and you need help giving them a jumpstart?- Do you have a team that can execute but needs leadership and strategy help?>> Send an email to jinenne@gmail.com to discuss how I can help you align your team for long term results.

Jinenne Sutherland's Current Company Details
North Star Alchemy

North Star Alchemy

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Owner, Principal Event Facilitator
Oakland, CA, US
Employees:
1
Jinenne Sutherland Work Experience Details
  • North Star Alchemy
    Owner, Principal Event Facilitator
    North Star Alchemy
    Oakland, Ca, Us
  • Revenue Enablement Society
    Cultivating Connection For Your Group Through Creative Expression
    Revenue Enablement Society
    Oakland, Ca
  • North Star Alchemy
    Owner, Principal Event Facilitator
    North Star Alchemy Aug 2022 - Present
    Research has proven that positive shared experiences enhance our feelings of belonging, connectedness and sense of meaning. Additionally, they boost our self-esteem and decreases feelings of depression, anxiety and isolation. Our workshops create positive shared experiences for small, medium and large groups. Most workshops are based on traditional crafts and connect with nature.
  • Consultant
    Marketing And Sales Enablement
    Consultant May 2017 - Present
    Ca
    What do I do? Planning and execution for companies that need senior level support in their channel marketing and sales enablement programsMy notable accomplishments- To respect the confidentially of my clients, success stories are available upon request.>> Email me at jinenne@gmail.com to discuss my latest success stories and how I can help you build the expertise, excellence and ultimately revenue among your team.
  • Sales Enablement Society
    Member
    Sales Enablement Society Oct 2016 - Present
    Worldwide , Us
  • Rocket Fuel Inc.
    Head Of Sales Enablement
    Rocket Fuel Inc. Feb 2016 - May 2017
    Redwood City, Ca, Us
    Who Were They? A public SaaS based advertising technology company.My notable accomplishments- Launched the company's first comprehensive e-learning program for sales including the roll out of Challenger Sales model to the company- Led the design and management of the 2017 sales conference which included deep dives into Challenger Sale applications in the market
  • Rocket Fuel Inc.
    Senior Director, Channel Partner Marketing
    Rocket Fuel Inc. Jan 2013 - Mar 2016
    Redwood City, Ca, Us
    - Facilitate awareness, consideration, and utilization of Rocket Fuel's channel platform for publishers. To do this my team takes a multi pronged approach- Industry education regarding the opportunity, trends and applications of 1st party data, programmatic media and machine learned optimization for ad sellers- Consulting services for sales planning and sales training- Partner marketing programs that drive demand for our clients advertising programsI helped launch Rocket Fuel’s channel business unit, Audience Accelerator, the first full service audience extension platform that applies machine learned optimization, 1st party data and multi-platform brand safe inventory. In 2014 we were proud to announce the expansion of our channel platform to include self service and DMP capabilities. Audience Accelerator serves top ranked comScore publishers.See some of the educational tools my team has produced to help ad sellers to unlock the revenue potential in their 1st party data.
  • Rocket Fuel Inc.
    Marketing And Sales Enablement Consultant
    Rocket Fuel Inc. Oct 2010 - Jan 2013
    Redwood City, Ca, Us
    My notable accomplishments- Created media buying practice required prior to roll out of exchange model- With the General Manager, I launched the channel business unit. It reached #1 in the full service category and had 10% overall market share across all categories and 25+ competitors- I launched an intensive training program for channel partners that increased client revenue by 40%- Oversaw the channel business unit's marketing, partner marketing and sales enablement programs
  • Media And Marketing Consultant
    Media And Marketing Gun For Hire
    Media And Marketing Consultant 2009 - 2013
    What did I do? I served as interim Media Director for ad agencies, as well as Digital Marketing Director and Business Consultant for brandsMy notable accomplishments- Tripled the size of the Seagate business for Cibo- Helped Rauxa win the Verizon social media business and EVB win the LaBrea Bread Business
  • Geary Interactive
    Director Of Media Services
    Geary Interactive 2007 - 2009
    San Diego, Ca, Us
    Who Were They? A digital ad agency for mid-market companiesMy notable accomplishments- I negotiated with Google to retain a key partnership during acquisition of Fathom Online- I retained all clients during acquisition and doubled top client revenue- I lead integration of Fathom and Geary media teams- My team had a 75% win rate on new business
  • Organic,Inc
    Group Director, Media
    Organic,Inc 2005 - 2006
    Cincinnati, Ohio, Us
    Who Are They? A leading digital ad agency owned by OmnicomNotable accomplishments- I led the US media team- I retained and led the $20M Fox digital media account
  • Mediasmith, Inc
    Media Director
    Mediasmith, Inc 2003 - 2005
    Oakland, California, Us
    Who Are They? A full service media planning and buying agencyMy notable accomplishments- I led the digital media team- My team won multiple industry awards for the re-launch of Napster
  • Lot21 Inc.
    Associate Media Director
    Lot21 Inc. 1998 - 2002
    Who Were They? One of the first interactive advertising agenciesMy notable accomplishments- As right hand to the Media Director we grew department from 4 to 35- I built infrastructure, training and processes for department- I was the senior media lead on clients and new business
  • Publicis
    Media
    Publicis 1997 - 1998
    New York, New York, Us
    Who Are They? A global technology advertising agencyMy notable accomplishments- Prior to the Publicis acquisition of DNA New Media I ran entire media department- I retained and grew all clients through acquisition- I became lead US based planner for all international clients
  • Rainoldi Kerzner Radcliffe
    Media
    Rainoldi Kerzner Radcliffe 1993 - 1997
    Who Were They? A top medical advertising agency owned by OmnicomMy notable accomplishments- I placed one of the first ads on Yahoo!- I was an early advocate for technology adoption in the office including being one of the only two people in the entire company that used email

Jinenne Sutherland Skills

Digital Strategy Online Advertising Marketing Sem Digital Media Digital Marketing Ppc Mobile Advertising Enablement Sales Enablement Social Media Marketing Advertising Interactive Marketing Paid Media Media Buying Social Media Advertising Research

Jinenne Sutherland Education Details

  • University Of Oregon
    University Of Oregon

Frequently Asked Questions about Jinenne Sutherland

What company does Jinenne Sutherland work for?

Jinenne Sutherland works for North Star Alchemy

What is Jinenne Sutherland's role at the current company?

Jinenne Sutherland's current role is Owner, Principal Event Facilitator.

What is Jinenne Sutherland's email address?

Jinenne Sutherland's email address is ji****@****360.com

What is Jinenne Sutherland's direct phone number?

Jinenne Sutherland's direct phone number is +141581*****

What schools did Jinenne Sutherland attend?

Jinenne Sutherland attended University Of Oregon.

What skills is Jinenne Sutherland known for?

Jinenne Sutherland has skills like Digital Strategy, Online Advertising, Marketing, Sem, Digital Media, Digital Marketing, Ppc, Mobile Advertising, Enablement, Sales Enablement, Social Media Marketing, Advertising.

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