• Lead the design of key features of desktop, admin, and mobile apps through the end-to-end design process and stakeholders alignment, driving user engagement and increase in daily active users. Drive design decisions through user research findings to meet business goals• Initiate and lead the evolution of the new weever gaming design system. Collaborate closely with engineering to build robust, polished components. Define and own the design system change process and create a cultural shift in how designers collectively contribute to a design system for maintenance• Integrated qualitative feedback from gamers, gaming companies, and business requirements to pivot ongoing product experience iterations which enhanced the business value proposition of the product to a large extent• Lead the weekly design critiques in the design team, cultivating collaboration and feedback culture

• Led the design of brand-new Mobile App, Fambase, from 0 to 1 regarding group chatting and live streaming experience, helping video creators connect with their viewers/followers and leading to 50k+ active users since launch• Collaborated closely with product and marketing team to brainstorm concepts and define product features for Fambase that address user, business and branding requirements to deliver the app in tight deadlines

• End to end designed for web-based K-12 educational app and shipped different features and improvement successfully, e.g. incentive system and printables redesign while working closely with curriculum and product designers, product managers, and on-site and remote engineers• Initiated user research to understand flows and pain-points via interview and workshop at the early stage, collaborated with the users to get feedback on concepts, and validated designs by making a prototype and conducting usability tests• Partnered with the marketing team to redesign and optimize the new pricing and request demo pages, email nurture, and email flows for enhancing the conversation rate• Contributed new UI and interaction components to the teacher’s onboarding feature improvement and middle school students app and demo the fully functional prototype• Proposed different new design tools, e.g. Figma and Dropmark,to optimize the daily design process and improved the design style guide and components library by combining and refining current and new components, and defining missing styles of multiple states for any UI component

• Redesigned activity tracking and guideline experience in a mobile app to help users understand the workflow and encourage them to follow recommendations• Created sketches, animations and high-fidelity mockups for the different features, conducted user testing to gather feedback and refined design ideas throughout the product lifecycle• Researched best practices for handling user login failure, proposed several solutions with new user flow and produced redesign wireframes and mockups• Worked closely with product managers, designers and engineers to deliver product design and get involved in potential product features discussions on the product road map• Solo designed onboarding and chatting features for the new insurance mobile app and conducted competitive analysis/user research to better understand users’ needs and expectations

• Analyzed organization structure to identify redundancy and recording errors by using PeopleSoft and drafted reports to the HRIS department for amendment• Optimized usage of onboarding and off-boarding process to improve efficiency through discussions and communications with TA and hiring manager by procedure, timeline, and communication of each step of the process• Managed over 30 interns from HR functions and employees’ development across 15 categories• Coordinated with HR Managers from 8 business categories to collect headcount data and generate monthly reports for HR Business Partner• Tracked over 100 employees’ development through the whole year cycle• Assisted with Talent Acquisition Team by reviewing over 50 applications and scheduling 15 interviews on senior-level positions• Controlled budget and labor law concerns by summarizing and analyzing monthly overtime reports for over 400 persons