• Conducted qualitative consumer interviews and market analyses for a top freeze-dried cat food brand. Used SEO tools like Moz and SEMrush for keyword research, optimized online content, and improved search engine visibility. Employed Excel, PowerPoint, and Google Analytics for data collection and interpretation. Redefined brand positioning through strong analytics and effective communication, resulting in a 20% increase in market share.• Completed in-depth interviews with over 30 KOLs and operations teams across different brands to gather strategic insights, as well as periodic visits to over 50 retail stores to gather product information. Collect and manipulate large datasets to build market sizes and analyze brand market shares, utilizing advanced analytical tools and techniques to present data for clients.• Utilized SEO tools such as Ahrefs and SEMrush for quantitative and qualitative data analysis, showcasing digital advertising expertise. Produced comprehensive reports on emerging trends. Delivered the 2021 Tmall consumer insights report and the Medical OTC Consumer Whitepaper, achieving a 15% improvement for clients in search rankings through strategic SEO implementation.• Collaborated with cross-functional teams on the PHILLIPS project, including marketing, business, research and development, and sales. Played a key role in establishing the brand's social media presence, showcasing digital advertising expertise. Generated high-quality research outputs, including presentations, analyses, and databases, all tailored. Achieved a 30% increase in online conversions through data-driven optimizations measured in Google Analytics.

• Proficiently utilized the Salesforce CRM system to track real-time customer interactions, manage sales opportunities, and automate sales processes, enhancing overall sales efficiency. Implemented targeted marketing strategies through HubSpot, creating visually appealing and user-friendly HubSpot CMS websites, integrating online content optimization and social media activities.• Meticulously designed and maintained the company website, leveraging the flexibility and customization features of WordPress to effectively convey brand information, including product showcases and social media activities. Conducted in-depth data analysis through the CRM system, generating comprehensive reports to provide valuable insights into market trends and customer behavior for business development, product, and sales teams.• Successfully coordinated and executed the bidding process for a crucial 5G network infrastructure project in Indonesia, ensuring all deadlines were met and delivering high-quality proposals on time. Collaborated across functions with design, business development, product, and sales teams to ensure improved sales performance and alignment of marketing activities with overall business objectives.

• Participate in the pet anthelmintic BROADLINE project to analyze strategies from the early stage, use models to measure consumers and assist in formulating user questionnaires, participate in in-depth consumer interviews to write summaries. Assist in formulating user portraits, and conduct research on pet industry. In-depth insight about the strategies of competing brands such as Revolution on various platforms• Create general market knowledge reflective of the market trends which relate to the Danone Group's brands project. Expand the understanding of the clients’ strategies and analyze their demand trends, core business competencies. Independent analysis for the major SNS platforms, do the evaluation about advertisers' cooperation with KOLs, and different brands' launch, promotion and operation, strategic analyses about choosing the marketing strategies.• Cooperate with the project team members under Bayer Group to derive the conclusions and recommendations for the clients.

• Participate in the development of collaboration structures and business models of innovation projects• Conduct market intelligence regarding start-ups, innovations, and venture capital investments in the APAC region• Research on emerging technology in start-up companies pertaining to medical application and personalized beauty• Identify opportunities and connect with potential innovation partners or start-ups• Conduct market research, provide recommendations, and assist in the drafting of proposals; Assist with marketing competitor research.• Working closely with Managers who locate overseas and support as needed

• Conduct market research and analysis on companies and sectors, Data Collection/Processing, and commercial data analysis. Support and coordinate with other departments.• Manage databases and convert raw data into relevant and timely ideas