• Take responsibility for creating fully integrated marketing strategy, developing and implementing creative campaigns and strategic proposals for existing clients and new prospects in real estate, hospitality, retail, luxury, education industries. • The day-to-day management of client marketing and advertising campaigns via multiple channels, including Social Media, Programmatic Display, Baidu PPC, Influencer Marketing, Advertorials, Online PR and offline events.• Supervise project P&L to make sure multiple projects are delivered with budget limits, timings, achieved clients’ expectation and KPI/ROI with a sustainable profit rate.• Manage performance-driven projects and monitor campaign performance through data analysis, report and present back with key metrics and action points, optimise campaigns to achieve the best outcome.• Conduct marketing research, opportunity analysis, peer benchmarking studies and delivering creds pitches for new prospects.• Build strong relationships with clients and external supply partners.

• Social media platforms management, including setting up oversea business social accounts, developing creative content ideas, creating copy and assets, and advertisement optimization.• Conduct comprehensive market research for the brand, including in-depth analysis of market trends, competitor positioning and strategies. Analyse data to identify opportunities. • Management of influencer collaborations, including campaign planning, content creation, video storyboard creation, on-site shooting, video post-production and content distribution. Serve as a go-to expert.• Produce and edit videos for social content, creatively presenting products and brands.• End-to-end management of pop-up and bespoke B2B events.

• Developed, planned and implemented marketing strategy and attractive, cost effective campaigns based on specific customer segmentation in order to increase revenue.• Conducted social media campaigns, including content preparation, visual content creation, scripting writing and review, story-telling, camera operation etc.• Managed all ATL marketing activities, including email, SMS, PPC, social media, sponsorship, SEO, and native advertisements to drive website customer volume.• Communicated with media partners to maintain good relationships and build brand awareness.• Led the key projects with a team to cultivate the innovation within the department to drive new opportunities, such as loyalty program, VIP, affiliates, and retention/acquisition campaigns etc. • Conducted in-depth market research and get involved in the new business expansion, drafted the proposals and executed on the development and investment opportunities.• Responsible for creating a clear SEO development guideline roadmap and prioritize items in order to maximise effectiveness and achieve ROI.• Work closely with shareholders, creative team, CS team, IT team and media agencies to setup and drive different campaigns smoothly and meet business goals.• Organised related PR events, meetings and conferences to maximise brand exposure and drafted campaign evaluations and reports.• Content translation for the Chinese market (emails, SMSs, website pop-ups, landing pages, push notifications etc.)• Built relationships with business clients, demonstrates proactive interaction and rapport-building.• Organised logistics of accommodation, travel and meetings of VIP.

• Handled logistical and event management issues for concerts.• Took responsible for a smooth cycle of events from start to finish, including planning, scheduling, budget planning, creating relevant guest list, accommodation and travel arrangement and execution.• Took the video project from conception to delivery, including developing ideas, scripts, visual treatments, scripts and concepts, editing and publishing content for multi-platform distribution.• Created and promoted attractive blogs, articles and interviews to drive traffic, engagement.• Delivered content on social media platforms and monitored the performance.• Discovered more sponsorship opportunities and communicated with media partners for collaboration.• Maintained the relationship with vendors/suppliers/partners.• Office facilities/equipment purchasing.

• Took responsibility for updating database of each vendor in Life & Style team.• Organised events to actively promote the marketing of 12 various brands, including CARRERAycarrera, Hewlett-Packard, Lining etc, from luxury brands to technological brands.• Communicated directly with the public and customers using the Internet tools and technologies, including social media, blogging, etc.• Drafted the internal and external plans, conducted audits and high-level research and brainstormed new ideas to create new PR ideas for clients.• Researched and analysed the data from a variety of sources, and collected daily clipping from newspaper, magazines and other platforms.• Proposed writing and new business development support.

-Team management• Took responsibility of marketing and communication department, finance department, and human resource department;• Led over 4 teams to achieve marketing/finance/recruitment goals;• Worked within a committee of 7 from different universities to hold a conference for more than 500 students from over 20 different cities, tasks including: setting up agendas, managing budget, organising logistics of accommodation, travel and sponsor visits and so on.• Oversight of strategic direction for 2013-2015 and long-term organisational growth path;• Led 5 other Executive Board Members contributed to 15% in exchange growth and 117% growth in leadership opportunity offered to the members; • Organised and hosted 6 info-sessions in campus to promote more than 100 students to join our society and communicated with managers for cooperation;-Digital Marketing/Communications• Creating static and dynamic content for national centralised marketing and supporting content;• Assist VP Marketing and Communication with refreshing the brand model of each programme through conducting effective marketing research;• Assist VP Marketing and Communication with redesigning the customer flow of each programme and initiate new marketing process for each programme.-Recruitment and Training• Assist VP Talents Management with recruiting new students to our programme;• Design the interview questions and schedule;• Follow up the 'mentorship programme' and '360 assessment programme' to achieve talent acquisition;• Deliver training sessions with different topics to improve soft skills.

• Got involved in prior programme planning, scripting, storyboarding and planned the creative sessions in the programme Chinese Bridge；• Communicated with the programme guests from more than 10 different countries, host and other crews to make them understand the programme process and schedule;• Tracked daily process according to the programme production schedule, prepared daily materials before shooting;• Got involved in post-editing and programme publicity team.

• Worked within a committee of over 20 to arrange opening ceremony and players party;• Led the social media project and sponsorship project to achieve average 45% growth of the online viewers;• Produced draft plans of Carnival event and took the initiative to resolve audience queries or complaints;• Compiled the daily report and presented to the group leader, and prepared all promotional materials using on the social media platforms on the night.

• Catalogued the data and files of the important experience in the previous three years;• Responsible for duty managing certain interviews including liaising with interviewees prior to the interview and solving all issues immediately.