Intersight's mission is to help every organization unlock customer insights, winning playbooks and tactics within their own customer interactions data, so they can increase win rate, average contract value, deal velocity, retention and loyalty.Our AI revenue intelligence and orchestration platform helps B2B sales professionals approach each meeting and deal with intelligence, craft effective sales documents and eliminate tedious administrative tasks that slow sellers down (e.g., CRM updates).Intersight is the only software that analyzes your company’s comprehensive historical sales data and customer interactions to surface deal-level insights and winning strategies based on what’s worked before. I founded Intersight after spending 5 years supporting B2B software sales as a product marketing and sales enablement leader. After seeing the challenges sales pros face up-to-close, I became highly motivated to do more to solve their challenges by building a tech/AI-powered solution. Feel free to reach out if you're interested in learning more about Intersight, discussing ideas on improving sales productivity and effectiveness, or collaborating with us to deliver a value-add solution to your clients. Connect with me on LinkedIn or at Jingcong@intersight.ai

Cyranote is a mobile app that harnesses the power of AI to help everyone communicate with greater ease, expression range, clarity and empathy. Download the app on the IOS app store: https://apps.apple.com/us/app/cyranote/id6482291145

Shibumi's mission is to empower businesses to simplify execution, reduce risk, maximize results and reach their most strategic objectives. Its Strategic Program & Portfolio Management Software platform enables organizations to successfully deliver enterprise-scale transformation. -Co-creator of a new AI Portfolio/Project Management product called AI Value Accelerator: Assessed customers’ needs, conducted market research, defined product requirements, and drove design/UX decisions. -Managed multiple work streams to launch AI Value Accelerator, including structuring the beta process, creating pricing guidelines, positioning the product, training salespeople, and creating messaging and content-I serve as a subject matter expert on Artificial Intelligence within the company. Contribute to Shibumi’s AI product strategy; create articles, whitepapers, and webinars on AI-related topics on a regular basis -Lead the market/competitive intelligence function: arm sales, product management and executives with market insights and competitive information tailored to their roles-Drive the agenda and content tracks for Shibumi’s user conferences globally in collaboration with company executive, employees and customers

Hyperproof is an innovative compliance operations SaaS platform, helping organizations eliminate administrative tasks and mitigate risk on a continuous basis. Promoted to the first product marketing role in the company. Accountable for defining and building the entire product marketing function including competitive intelligence, partner solutions, customer communications, pricing and analyst relations while serving as the leader for all product launches, managing cross-functional teams of up to 10. Work closely with the product management team on product planning and prioritization. Own the sales enablement strategy including content, collaboration, competitive intelligence, and action plans. Recruit, hire, and mentor senior leaders and team members. -Created the company's first formal process for product launches including defining criteria for a feature to move from Beta to General Availability, creating critical messaging, marketing execution plans, launch videos, sales training and performance metrics.-Revamped pricing model for Hyperproof's SaaS products that resulted in average deal size increasing by 10-15% -Increased product adoption by introducing a new offer around using Hyperproof for cyber defense, enabling free customer access to select modules for 1 year.-Introduced an expansion into the environmental social governance (ESG) market. Conducted primary and secondary research to identify opportunities and developed a business case for viability in this new market.-Devised a new solution with a cybersecurity advisory firm, helping clients reduce ransomware risk. Shaped the value proposition, presented idea to the executive team/key stakeholders, and quickly secured buy-in. The solution is currently being piloted among existing customers.-Launched a competitive intelligence program to help sales improve win rate -Recruited, hired, and trained the Director of Content Marketing. Crafted plan to build a full team for 2022.

Hired as a founding member of the marketing team when the company was a 1-year-old startup (joined as the 13th hire in a company with 100 employees currently). Prioritized target customer segments and defined the product’s differentiated value proposition. Created all product and solution pages. Managed the editorial calendar and oversaw third-party SEO and PR agencies. Partnered with SMEs to create white papers, blog posts, research reports, and webinars. Conducted customer interviews and authored case studies. Delivered vital messaging and content to the sales team to drive revenue. Built a team of 5, including 3 freelancers, with $150K budget oversight.-Led marketing function to become the only top-of-funnel team to deliver a consistent pipeline after building the content and product marketing function from scratch.-Increased organic traffic 600%, within 10 months, by consistently creating blogs following and web pages following SEO best practices -Boosted monthly organic website traffic from 100 to 20K monthly visitors by defining the brand voice and developing 90% of all pages on the Hyperproof website, including a resource library and case studies. Produced 150+ blog posts with the team.-Exceeded marketing target by partnering with the director of demand generation to build out content and campaign assets. -Launched the IT Compliance Benchmark Survey, one of the largest and most valuable marketing investments ($25K). Substantially increased sales prospects after publishing survey results on the website. -Built a webinar program at scale, resulting in 36% of all qualified marketing leads coming through the program in 2021.-Instrumental in hiring multiple senior leaders and mentored 20+ team members. -Secured coverage in top-tier publications including ​TechCrunch, Fortune,​ Forbes, and other trade publications by managing a PR agency to enhance the company’s public profile.

PayScale offers modern compensation software and the most precise, real-time, and data-driven insights for employees and employers.Joined as the chief editorial editor for a B2B blog for HR professionals and served as the principal content writer for white papers, eBooks, and research reports. Produced all webinars; selected speakers and created decks and talking points. Facilitated multiple webinars, many as a lead speaker or moderator, organizing and managing panels. Led project teams of up to 4 and a freelance writer. Partnered with writers and owned final approval for all content. Identified speaking opportunities for the executive team.

-Boosted website traffic by 20% YoY by authoring 70+ articles on compensation, pay equity, hiring, and employee retention. Drove editorial calendar for ​Compensation Today​, the company’s B2B blog, which brings 3M monthly visitors. -Earned 100+ media mentions including coverage by CEB Global, CNBC, MarketWatch, SHRM, Forbes, and TechRepublic after creating breakthrough research, The Raise Anatomy Report, and serving as lead author on the Gender Pay Gap Report. -Contributed $23M to the pipeline by producing up to 4 monthly webinars to position PayScale as an industry leader. -Served as a critical contributor to industry publications and partner blogs including TLNT, BambooHR, and HR.com.-Analyzed content performance against key business metrics and report out to the team on a regular basis, and adjust strategy/tactics as needed to meet business objective-Crafted abstracts and secured speaking opportunities for PayScale executives at tradeshows and conferences

Socedo is a SaaS company that helps B2B marketers find more relevant leads, engage with these leads automatically on Twitter, and add new leads to their email marketing campaigns.Created content assets to build brand awareness, generate new leads, and support the sales process. Served as the chief editor of the blog and managed the blog editorial calendar. Partnered with product and CS teams to execute go-to-market plans for new product/feature releases. Interviewed customers and developed case studies to highlight successful use cases. -Doubled customers throughout tenure by writing compelling eBooks, white papers, and research reports to generate leads.-Instrumental in developing a new customer solution by conducting competitive research and delivering high-level recommendations on product, messaging, and pricing. Refreshed the company’s position to support the transition.-Secured feature placements on DMN.com, Demand Gen Report, and CRM Magazine after spearheading the PR efforts to release a new social lead monitoring solution.

As part of the Analyst Relations team at Tableau, I cultivate relationships with a large community of industry analysts who influence technology buying decisions. - Work with leaders across product marketing, product management and sales to refine product positioning, product messaging and develop content for analyst briefings -Brief analysts on Tableau's business and products and provide documentation, to get Tableau featured in analyst reports -Develop demos to showcase Tableau's product differentiation -Collaborated with analysts to develop surveys, whitepapers and case studies to educate the market and drive demand-Placed Tableau executives as speakers at industry conferences -Plan events for analysts to meet with company leaders, i.e. Analyst Day at Tableau user conferences -Enable sales reps to leverage analyst research to support their deals -Developed KPIs and visual dashboards so that the Analyst Relations team can to measure outcomes and make improvements to the program

An intensive training program focused on developing core skills in technical marketing to be a high impact employee at a startup. The curriculum had a focus on Google Analytics/Adwords, AB Testing, Databases, SQL, Customer Segmentation, SEO, Content Creation, and website building using HTML and CSSFor the duration of the program, I was part of a team that developed the concept and prototype for a new staffing optimization product on behalf of Swipely, a leading performance management platform for restaurant merchants. I was responsible for user research, developing product messaging and customer facing content.

I managed online research communities and built relationship community members. I worked closely with clients to develop research activities that generated audience insights to inform their product marketing, branding and communications initiatives. Highlights: - Increase participation and depth of engagement of online market research communities (MROC), resulting in insights that helped improve online and in-store customer experience for a national bank. - Designed qualitative research studies that informed customer segmentation strategy for penetration of new product markets for a major consumer packaged goods company- Analyzed beverage consumption, pricing, and packaging data to inform product placement and packaging for a CPG leader. - Performed customer segmentation and competitive market research to inform merchandising strategy in home furnishing for a national retailer. - Delivered recommendations to inform promotions strategy for a major retailer over holidays, aiding in the retailer’s best Black Friday holiday performance in 5 years.- Partnered with a national bank to identify and inform go-to-market strategy and tactics to reach new customers in the mass market segment -Framed marketing and communication strategy for profitable segments for a health insurance client.