Jingfang Zhan Email and Phone Number
Driven by a passion for digital and its impact for over 12 years, my curiosity and perseverance help me to develop impactful and effective digital strategies. My organizational skills and analytical mind enable me to successfully manage complex projects and achieve set goals.On the strength of my expertise in digital marketing, I have assisted numerous companies in defining and implementing their digital strategy, achieving significant results:- Increased visibility and organic traffic for an e-commerce site by 50% in 1 year.- Boosted the number of qualified leads (generating quotes) for a BtoB site by 35% in 1 year.- Expanded the followers base by +50% and engagement rate by 300% for a BtoB client's LinkedIn page in 3 months.Chinese native, I cultivate a strong relationship-building skill and collaboration mind, enabling me to foster a stimulating and success-driven work environment for my team.As a Chinese proverb aptly states, "a journey of a thousand miles begins with a single step." I took mine by coming to France and building a solid career in digital marketing.What about you? Eager to collaborate on ambitious digital projects? Feel free to reach out.Together, let's build a strong and sustainable digital presence for your business.
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Web Marketing ManagerMarkaltis Dec 2019 - PresentParis, Île-De-France, FranceImplement web marketing strategies to BtoB and BtoC clients - Digital project Management: create and optimize BtoB and BtoC websites, website upgrade, traffic acquisition, leads generation, build brand awareness, etc. - Digital strategy implementation : SEO, SEA, email marketing, social media, content marketing, etc. - Creation and management of Marketplace stores- Management of several web marketing budgets- New product launch on an e-commerce website - Marketing new services for BtoB clients - Reporting - Management of a team of 2 people -
E-Business ManagerLaguiole Cuisson Nov 2016 - Dec 2019Région De Paris, FranceDevelop brand awareness and sales- Managing e-commerce websites through Magento and Prestashop: catalogs updates, inventory, site management, modules configuration, etc.- Managing marketplace shops (Amazon, Vente Privée Marketplace, Darty, Boulanger, Cdiscount, Rue du Commerce, La Redoute) via ShoppingFlux.- Implementing commercial animation plans.- Creating email campaigns for customer retention- Creating and managing Google Ads and Amazon Ads campaigns.- Defining specifications for the creation of a new e-commerce website.- Overseeing web projects: agency briefings, monitoring, and evaluating (website, email, Google Ads campaigns, etc.).- Developing action plans for social media.- Reporting with website data and Google Analytics data.- Recruiting, training, and mentoring interns. -
E-Commerce OwnerMagie De La Laine Dec 2012 - Oct 2016France- Order and customer relationship management- Inventory and supplier relationship management- Online communication and marketing: e-merchandising, UX optimisation, SEM strategy and actions, newsletters, loyalty program, etc.- Community management: Facebook, Twitter, Pinterest, Canalblog- Benchmark and industry trend monitoring- Creation and management of marketplace shop- Sourcing and importation of Chinese products to France
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Consultante En Voyage / InterprèteIndépendant Apr 2009 - Nov 2011France Et Europe- Prospection de nouveaux clients par email et par téléphone- Proposition et organisation de séjours pour des clients d’affaires chinois en France et en Europe- Négociation pour les clients d'affaires chinois dans les salons professionnels et RDV d'affaires
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Assistante Marketing (Cdd)Gan Patrimoine (Groupama Group) Oct 2008 - Apr 2009Puteaux, France- Coordination de la mise en place du plan marketing, notamment en assurant la communication entre le service marketing et les conseillers-commerciaux- Organisation des événements clients- Participation aux actions marketing opérationnel en assurant le suivi et le reporting des opérations de phoning et de mailing- Tâches administratives : organisation de réunions et rédaction du compte rendu, suivi du budget marketing, gestion de l’agenda de la directrice marketing et du planning de l’équipe, réservation des voyages d’affaires -
Chef De Projet & Responsable Développement ChineLso International Oct 2005 - Sep 2008Sophia-Antipolis (06)- Proposition et organisation de programmes événementiels pour les sociétés françaises et étrangères- Conception et mise en œuvre des opérations marketing direct vers la Chine- Participation aux salons professionnels et aux démarches commerciales liées au marché chinois- Rédaction de dossiers en réponse aux appels d'offre des agences incentives chinoises -
Assistante Marketing Et Commerciale (Stage)Lso International Jan 2005 - Sep 2005Sophia-Antipolis (06)- Prospection de clients chinois potentiels- Elaboration des supports marketing et commerciaux pour la Chine (plaquettes, catalogues, brochures, etc.) -
Assistante Marketing (Stage)Lso International May 2004 - Jul 2004Sophia AntipolisRéalisation d’une étude sur le marché du tourisme chinois -
Assistante Marketing (Alternance)Nikoyo (Hk) Limited Sep 2000 - Aug 2001Shenzhen City, China- Participation à l'élaboration des plans publicitaires mensuels- Veille concurrentielle- Tâches administratives: organisation des réunions et rédaction des comptes-rendus, gestion de l'agenda, réservation de voyages
Jingfang Zhan Skills
Frequently Asked Questions about Jingfang Zhan
What company does Jingfang Zhan work for?
Jingfang Zhan works for Markaltis
What is Jingfang Zhan's role at the current company?
Jingfang Zhan's current role is Digital Marketing Manager, expert in management of digital projects.
What schools did Jingfang Zhan attend?
Jingfang Zhan attended Iae Lyon, Université Jean Moulin (Iii), Université Jean Moulin (Lyon Iii), 中山大学, 澳門大學.
What skills is Jingfang Zhan known for?
Jingfang Zhan has skills like Microsoft Office, Management, Marketing, Communication Marketing, Gestion De Projet, Marketing Direct, Marketing Digital, Assistance Administrative, Adobe Photoshop, Indesign, Prestashop, Google Adwords Professional.
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