Designed a B2B/B2C AI-powered property management product from 0 to 1, encompassing UI/UX design, branding, and marketing strategies.

Co-lead research and prototype design for new concepts. Responsible for crafting research guides, synthesizing insights, building prototypes, and working with product leads and other departments.

Design web-apps graphics, and user interfaces for client Joyuus, a digital health innovator focus on 12 months postpartum.

• Redesigned end-to-end user experience for BreakFree iOS app with human-centered design principles to promote branding and grow business.• Created company design system and defined interaction playbook from scratch by leveraging Google Material Design.• Iterated UX plans and solutions by analyzing product performance data with a 20% increase in the user satisfaction rate.• Validated UX approaches by conducting usability testing with UXR to gather user insights and feedback.• Collaborated with UXD, ENG, PM, and stakeholders in an agile working environment to ensure deliverable quality.

Teach and prepare the lecture material for the “DADA Instrument” seminar during RISD winter session

Developed a responsive website for Digital Media department technical equipment, including landing, collections, and information pages.

• Redesigned Tencent Wegame (Android & iOS mobile apps) by leveraging Google Material design to increase engagement & usability.• Conducted dirt research, SWOT analysis, usability testing, and ideation to define community operation user pain points and needs.• Boosted user engagement rate on the community platform by 40% with conceptualizing bullet chat, fun registration, and smart matching pages.• Oversaw UX team output quality & served as UX Lead to mentor 3 junior designers.