Jingling Zhang Email & Phone Number

Malmo, Skåne County, Sweden

Copenhagen, Capital Region, Denmark

I help brands grow in China. I offer content localisation, social media management, digital landscape consulting and general project management.If you are looking for someone to support your China marketing efforts, let's connect. jingling@anotherperspective.dk

Copenhagen Area, Capital Region, Denmark

• Develop and implement integrated marketing campaigns across owned, earned and paid channels, covering digital marketing, Social Media, OOH and PR.
• Lead a Nordic project with seven regional partners to promote sustainable travel products.
• Pitch stories and organise press trips for A-list international journalists.
• Lead the revamping of two official websites.

Dubai, United Arab Emirates

• Establish and enhance Emirates Holidays' digital experience in China. Ensure a seamless customer experience from always-on media activities, digital content to website experience, live chats and payment.
• Roll out local brand and promotion campaigns to generate leads and grow revenue.
• Evaluate and optimise campaign performance.
• Manage the relations with key stakeholders.

Dubai, United Arab Emirates

• Point of contact for local offices on marketing requests and partnership.
• Brand guardian for local offices and partners to ensure the consistency of the Emirates brand.
• Support Marketing Managers on delivering annual brand plan.
• Support sales offices on delivering tactical sales campaigns.
• Improve the relationship between local offices and the central marketing team by standardising briefing process and establishing a regular communication and feedback process.
• Work closely with multiple stakeholders both within Marketing Communications and also from Commercial Operations and Product Development.

Dubai, United Arab Emirates

• Manage digital assets and translation projects for emirates.com (150+ country sites and 20 languages).
• Work with IT on localisation projects: The Emirates App, new country websites and Emirates' award-winning inflight system.
• Manage CRM newsletter campaigns and conduct A/B tests to increase email open rate and click-through rate.

Shanghai, China

• Developed strategic thinking and a business mindset as interpreter to senior management in meetings with external stakeholders from both public and private sectors.
• Provide administrative support
• Liaise with external stakeholders on behalf of SVP.
• Support event planning and execution.

Ma, Interpreting And Translating

Activities and Societies: Interpreter Trainee at United Nations Office in Vienna, Language support at London Book Fair 2012, Translator.

Ba, Teaching Chinese As A Foreign Language, English, Chinese, Culture

Activities and Societies: Deputy Director of Department of Volunteers' Service, Director of International Students' Liaison Office