PR Writing and Interviewing - Crafted press releases for trade shows to accurately convey highlights and attractions of the event; conducted in-depth interviews with foreign professional buyers, exhibitors, and attendees to capture story elements and create engaging promotional materials.Email Marketing - Planned, edited, and executed email marketing campaigns using the Eloqua platform to promote trade shows; successfully attracted over 300 buyers to register for the exhibition within one month. Achieved a 10% increase in click-through and open rates, and maintained a remarkable 90% average ticket conversion rate.Event Planning and Social Media Operations - Planned quarterly events for the online foreign trade platform DTS, resulting in a 30% increase in event exposure. Managed DTS's LinkedIn account, curating quality content to attract target audiences and drive engagement and conversion rates.User Operations - Led one-on-one follow-ups with platform inquiry buyers, implementing standardized operating procedures (SOP) to enhance customer satisfaction and streamline transactions.Data Analysis and SEO Blog Content Creation - Utilized GA4 for website traffic data analysis, examining performance metrics and traffic sources across social media, email marketing, and SEO channels. Authored SEO blog content to optimize website keywords, elevate search engine rankings, and drivesignificant traffic growth.

Website Revamp - Participated in the competitor analysis and requirement confirmation, collaborated with the vendor team and internal team, contributed to prototype and user interface design, and eventually completed the SEO optimization and traffic growth of the company's website. Achieved a 50%increase in natural traffic, and ranked in the top 10 of Google and Baidu search results for over 10 SEO keywords.New Media Operations - Responsible for content planning, social media management, and data analysis of the company's new media accounts. Published 150 articles, and gained 2,500 followers on LinkedIn and WeChat official accounts, with a single article reaching over 3,000 views. Increased email conversion rates by 20%, utilized data analysis tools to output visualized reports and optimised operation strategies, thus improving the brand's visibility and professionalism.Event Planning and Execution - Successfully planned and executed multiple events, including industry summits, industry award selections, and Keynote external promotions. Enhanced the company's visibility and influence, expanded business channels, and increased brand awareness and market sharethrough precise promotion and marketing, making important contributions to business growth.

Taught students academic writing skills