Led the Global Product / Brand Management team in developing and launching delicious and sustainable food to further our mission

+ Led International product expansion from the ground up; launched Canada, Australia/New Zealand, UK, UAE, Kuwait, and broadened channels in Hong Kong and Singapore+ Built and led the International Product Management team and launched 22 products in 4 markets+ Developed the International Product Strategy, Product Roadmap and Formulation/SKU Strategy+ Led the definition and development of Impossible Pork Made From Plants and launched in the US and International markets+ Spearheaded multiple process improvement projects for the Product team including developing a Product Naming strategy and revamping the Artwork Development Process

+ Launched the most complex GoPro, MAX - three cameras in one+ Delivered GoPro's flagship camera, HERO7 Black+ Defined technical and feature requirements for hardware/software based on user needs and technology advancements + Responsible for the entire product lifecycle from conception to mass production, and post launch enhancements

+ Defined and successfully launched new software features for the Karma Drone, including Follow Me, Multi-Point Cable Cam, Camera/Gimbal Tilt, and HERO6 camera support+ Played a key role in the creation of the Go-To-Market strategy from Omni-channel assets to marketing and launch event planning

+ Responsible for the profitability of Power and Connectivity category; generated over $60M in revenue and $28M in gross margin in 2016+ Successfully launched five new products in 2016 by managing the entire product development process from market research, product briefing, executive review and approval to leading the cross functional teams in development and all go-to-market strategy planning and execution+ Spearheaded, developed and implemented a business performance scorecard, identified key metrics for measuring business success and discovering new opportunities, which helped the product team gain more insights for category management and future product planning

+ Built the accessories category from the ground up+ Created Go-To-Market strategies for multi-channels including big-box retailers, eComm, digital advertising, social media and events+ Launched three products that generated $6.4 million in revenue in five months, led the cross-functional team including ID, Engineering, Packaging, eComm, Marketing, Sales and Operations to ensure timely and successful product launches + Identified new markets, developed product strategies, roadmaps and product requirements through consumer insight research and competitive analysis+ Developed and executed partnership programs with artists, charitable foundations and other global electronic brands+ Collaborated with other Product Managers on defining cohesive UI/UX for headphones, speakers and accessories

+ Responsible for the strategy and execution of four different product categories that contributed to 46% of company’s total revenue+ Led the internal marketing communication team and external advertising agencies in identifying market positioning, creating marketing assets, and driving for consistent brand messaging across all channels + Conducted in-depth market research including consumer insights, color/material/finish trends, new manufacturing processes, and utilized the knowledge in briefing next generation products + Managed license and collaboration projects with different artists and fashion brands, from Shepard Fairy, Andy Warhol Foundation, Volcom, Original Penguins to Marc by Marc Jacobs, and Mara Hoffman.

+ Built and owned product development schedules, worked with ID, EE, ME, Regulatory Compliance, ODMs and brought a line of portable batteries, chargers and cables to market, increased total revenue for the category by 28% YoY+ Launched company’s first audio line which consisted of four different models of headphones, generated additional $6 million in revenue+ Managed iPhone and iPod accessories category, launched 40+ skus within three months for iPhone 5+ Led the cross-functional teams in driving products from concept, development, channel strategy, marketing, sales, to launch, market analysis and end of life

+ Owned the P&L, and managed a complex assortment consist of health and fitness electronics products, computers, mobile phones, iPad/iPods, mobile accessories, in a new store concept targeted towards female consumers+ Negotiated vendor programs, created weekly marketing/promotional plans, monthly forecasts and, made assortment decisions for 10+ store formats with 100+ assortment combinations+ Identified new market opportunities; led a cross-functional team and implemented four new product sections that met customers’ lifestyle needs, resulting in incremental sales of $3 million+ Achieved speed to market while adhering to Apple's strict merchandisng and sales guidelines for launch of 1st generation iPad in Best Buy

+ Responsible for evaluating 35+ global suppliers’ performance and negotiation of Manufacturing and Vendor Program Agreements, while supporting five Product and Sourcing Managers in delivering $700 million in annual revenue+ Created a new operational process for introduction of Mexico TV manufacturing and maintained 96%+ on-time-right-quantity + Built and implemented a New Vendor Selection and Capability Evaluation Matrix for Mobile Accessories category

+ Played a key role in bringing a new product category and store format from concept to life+ Managed 48 global suppliers and over 1,500 different products, while driving the schedule for monthly assortment refreshes, and weekly marketing/promotional plans+ Directed and managed the end-of-life and at-risk inventory project and reduced at-risk inventory by 40% in four weeks

+ Conducted financial analysis on sales and profitability metrics + Analyzed style trends and made assortment recommendations to the Buyers+ Spearheaded and developed a Product Reference Booklet which had been implemented in all stores for training and reference purposes. + Initiated and managed end-of-life and at-risk inventory projects

+ Played a key role in the creation of the company+ Assisted the Founders (from China) in defining the target market segments in the US based on extensive research and analysis+ Organized and attended 10+ national product trade shows+ Launched 50+ products in the US Home and Garden Market+ Established sustainable supply chain / operational processes for all shipments from China to in-house warehouse and 3rd party distributors