ReThinking Lab provides consultancy service to enhance performance with science. Using unique human-centric approach and evidence based research in psychology, Cyberpsychology and behavioural science, we aim to help you to uncover creative and diverse solutions which you have not considered before.

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I have been looking for companies who wants to shift their focus from Technology to Human, guess what I found one and the humans who work there are awesome. Check out www.Area22.com

I help to improve marketing, advertising and branding results with evidence-based behavioural science and Cyberpsychology insights.Audience > Create psychographics for deeper relationships with your audiences.Content > Build human-centric digital content strategies.​Design > Bridge the perception gap with new patterns of design thinking.Impact > ​Make positive and meaningful impact with your brand.

As the Global Marketing Program Manager for Facebook's Women in Gaming initiative, some of my key responsibilities include:• Program Management - Focusing on creating scalable program processes and frameworks which include database management, content management and project management.• Event Strategy and Execution – Completed 8 events and 2 L&D workshops in 6 cities within 9 months with scores of 4.6+ out of 5. • Stakeholder Management – Identified key internal/external stakeholders and built a successful and effective communication plan which helped to expand stakeholders’ support and advocacy. • Relationship Building – working closely with senior leaders in the gaming industry including clients, business partners and media partner etc. to build an eco-system for a bigger impact.• Communication – Carried out strategic communications internally and externally to raise awareness and interests of the program. • Content – Built content for all events, especially around interactive activities and L&D workshops. Worked closely with the creative team on producing graphic and video content. • Branding – Created and implemented a new branding strategy and brand evolution project.• Digital Campaign –Ran cross-platform digital campaigns to drive awareness and engagement.

• Campaign Management – Design and execute digital marketing campaigns and promoting relevant and engaging content using Hubspot across email, SEM, display, website, social media and online/offline events• Event Management - Create event strategy, negotiate sponsorship with oragnisers, execute events such as Mobile World Congress and sole sponsored micro events. • Marketing Communications – Manage internal and external communications including social media campaigns across LinkedIn, Twitter and company blog.• Strategy - Develop go-to-market strategies across global regions• Branding - Design and execution of new branding strategy • Process - Manage all marketing processes for lead generation, event management, digital marketing, content creation, social media, PR and branding

• Events - Strategically plan and execute worldwide events for Telecom, Media and Entertainment sectors. • Sales - Develop sales pipelines and opportunities through different types of events.• Content - Create key messages & content for Telecom, Media & Entertainment sectors and brief relevant agencies including Neo Ogilvy• Campaign - Advise campaign managers in the design of digital marketing campaign and leverage campaign assets for customer facing events. Use insights from customer facing activities to create more targeted assets to support digital marketing campaigns

• Worked with wider marketing team in building and executing digital marketing campaigns helping generate a 200% increase in sales over a 2-year period• Managed all company global events including contract negotiation, event set up and execution and post event reporting. Created and executed direct mail campaign to generate C-Level executive meetings for Mobile World Congress leading to an 80% increase on leads and meetings from previous year’s show. Achieved significant budget savings by negotiating discounts on event fees.• Initiated and managed company’s social media strategy across LinkedIn and Twitter• Market Research - Undertake market research on our key market sectors and target audiences. Gathering competitive intelligence and new product ideas from the market• Networking/Partnerships - Develop strong internal and external networks helping develop new sales opportunities• International Business Development - moved to Singapore for one year to establish a regional office, during which time I developed & executed APAC marketing stratety• Media and Analyst Relations – Built relationships and increased brand awareness• Awards – Won multiple awards recognising the company’s business performance including Deloitte Best Managed Company and Irish Software Association Awards• Employee engagement – worked with organization development group to create and execute employee development and recognition programs

• Business Development - Worked as a part of an international sales and marketing team to generate new business opportunites in mainland China, Hong Kong and Taiwan• Marketing and Sales strategy – Created and executed marketing & sales strategy for the Chinese FX markets• Developed and nurtured client relationships• Negotiated new partnership agreements

• Managed a team of three account managers• Set new clients’ media monitoring profiles, designing keywords, ensuring high quality efficient services are provided to clients.• Conducted quantitative and qualitative media evaluation reports• Managed clients relationships

• Managed blue-chip clients in meeting their high expectations on media monitoring services• Developedstrong client relationships• Tracked public opinion, measuring the effectiveness of PR initiatives and gathering marketing intelligence