Skyrocket Studios is an independent, full-service marketing agency headquartered in Singapore, with offices in the Philippines, U.S., and Malaysia. Skyrocket Studios has proudly served over 300+ clients, and successfully delivered over 2,000 projects since 2014. Specializing in omnichannel marketing and advertising, Skyrocket offers a comprehensive range of solutions that encompass brand-building strategy and creative production, full digital marketing and advertising, and cutting-edge marketing technology - all anchored in the discipline of business consultancy.

Provide strategic executive guidance and support to brands, agencies, and data/technology providers in five key areas:1. Facilitate market entry strategies that leverage data, analytics and technology to fuel innovation.2. Maximize growth through AdTech and MarTech utilization and seamless integration. 3. Harness the power of data and analytics. 4. Explore the potential of AI, including identifying use cases and practical applications.5. Provide coaching to executives and managers across topics on analytics, AI, and MarTech.

InsightBox is an Audience Intelligence company powered by AI and Machine Learning, enabling brands and agencies to accelerate the use of AI to increase the value of data to drive business value.Involved in various areas of the business, including solution design and consultation to ensure practical application and development of client presentations to articulate the offerings.

Teach Digital Marketing Analytics in the Executive MBA program and graduate seminars such as AI Marketing Strategy.

Taking a sabbatical after 20+ years of working, onto a journey to rest, recharge, reflect, and reconnect. A time to learn, discover, and bond deeper with my family.

- Set vision, strategy and roadmap to deliver cutting edge audience, data, analytics and technology solutions across a portfolio of clients with $1Billion+ in billing. - Lead a team of 45+ specialists across audience, analytics & measurement, business intelligence, advanced science and AdTech/MarTech to deliver innovative work for clients.- Data & Analytics lead on new business pitches.- Part of the senior leader team to craft agency-wide strategic vision on data, analytics and platform initiatives.Clients: Novo Nordisk, IKEA, Pernod Ricard, Colgate, Office Depot,Horizon therapeutics, SeatGeek, U.S. Navy, Deloitte

Senior lead on MarTech and AdTech, leading the strategy consultation engagement across data and technology, aiming to drive business value for the world's largest clients across CPG, Telecom, Financial and Healthcare.Responsibilities includes: - Assess clients AdTech/MarTech stack against business needs, to create roadmap and prioritize work needed to deliver business results.- Provide thought leadership on various regulatory and customer privacy industry changes to help clients navigate and develop mitigating solutions to minimize the impacts. - Partner with internal teams to architect and deliver relevant AdTech/MarTech solutions and strategy for key clients such as DMP, ad verification, dynamic creative optimization, audience onboarding, audience targeting, attribution, tag management systems.- Provide guidance to ensure the data and tech solution can be utilized by all the relevant teams to achieve outcome for clients, such as media investment, marketing science, MTA/MMM modeling, data science, partnership negotiation.- Lead vendor relationships to keep updated on vendor offerings, align on roadmaps, discover beta testing opportunities.- Driving operational efficiency through process standardization, problem-solving, and training all relevant agency and vendor teams- Providing recommendation on vendor selection and evaluation, POVs and trainings on technology and platforms - Relationship lead with clients and cross-agency stakeholdersClients: P&G, AT&T, Amgen, Barclays, Moderna

• Lead insights and analytics practice for AT&T across B2B and B2C business to continually drive innovation and value• Work with cross-agency partners to shape the strategic direction of clients through data driven insights, audience / advanced analytics and performance driven measurement• Train and mentor teams

• Lead senior client interaction; develop innovative marketing solutions to drive value; define scope, recommend approach, and manage execution of marketing programs through consumer journey• Utilize quantitative, qualitative and industry insights to drive planning and optimization decisions for integrated digital strategies, including site, social, mobile, online video and DRTV initiatives• Drove $5MM+ incremental revenue on expanded and new business• Manage P/L, budget, and staffing related to the Strategy & Analysis• Drive innovation and testing of emerging and new media to reach consumers, e.g. lead custom dynamic creative optimization (DCO) platform launch which drove 70%+ growth in display acquisition• Lead, grow and mentor 11+ member team to deliver winning results• Train and coach 70+ members in the broader Strategy & Analysis team • North America Analytics partnership lead, with media, technology and CRM/ecommerce partners • Clients: American Express, Comcast, New York Stock Exchange, Accenture

• Created measurement strategy and rebuilt analytics capabilities for a video platform used by 150+ financial institutions; delivered action-driven insights to clients• Combined multiple data sets (database, site behavior, campaign, SharePoint and CRM) to support clients from 150+ financial institutions• Collaborated with other stakeholders to build data warehouse• Managed analysts and trained internal stakeholders on analytics and reporting

• Lead the global analytics team for Reuters Consumer Media, across 17 websites, 10+ mobile sites and apps, and social channels; transformed Reuters to become a data-driven organization • Internal expert on digital analytics; set global measurement standards across multiple platforms, including site, video, email, SEO, SEM, advertising, mobile and social• Evaluated and negotiated contracts for technology and analytics vendors • Conducted ongoing review of website behavior based on quantitative, qualitative and competitive data; recommended strategic improvements in product, editorial, strategy, IT and sales• Executed A/B and multivariate tests to improve user engagement and ROI • Manage and trained a team of business and technical analysts

• Lead analyst to provide research and analytics support for the largest newspaper in the world• Defined KPIs, examined site behavior and provided recommendations for 500+ people across senior management, marketing, sales, editorial, design and product, finance, IT and PR• Lead Omniture rollout on NYTimes.com• Managed an internal web log analytical system; produced site behavior reports linking multiple internal and external data sources; completed ad hoc requests with SPSS, SQL and Perl• Trained 200+ stakeholders on Omniture, Nielsen and comScore • Provided research and analysis to drive major business initiatives. E.g. guided major decisions throughout article redesign and SEO efforts, resulted in +400% on site engagement

• Enhanced and maintained the global reference data depository, supporting the pricing evaluation of stocks and bonds for trading desks, and ensuring pricing accuracy 24x7• Automated report generation using Perl, Unix shell scripts and Oracle PL/SQL• Designed and implemented data conversion tools using HTML, Java, XML, PL/SQL and Perl, resulted in faster insights retrieval by 24 hours • Trained business users globally • Client: J.P.Morgan Chase