Jaded is a new Asian entertainment brand for a global generation. We provide creative and business services to vanguard artists, create original content and live experiences, and advise select brands on cultural marketing. ​

Led partnership strategy and execution of new revenue streams and user acquisition channels for Apple Media Products (subscription services).Originated, structured, negotiated and executed strategic deals with distribution, brand and media partners:- Conceived, structured and launched first of its kind global airline partnership with launch partner American Airlines, responsible for end-to-end product integration and partner management- Originated and led additional key partnership deals for Apple Music including Nike, Disney, TikTok (musical.ly), Alexander Wang, Paul Smith, ChloeBuilt and managed cross-functional teams and led strategic assessment, origination, deal structuring, negotiation, and execution for new partner verticals.

Led overall partnership strategy, identified and defined partnership targets, and originated, negotiated and executed distribution, marketing and content deals with strategic partners.Supported executive management in assessment, development and execution of growth strategy to launch Beats Music and reach post-launch KPI targets.Oversaw execution of marketing projects and activations, liaised with executive management, key internal stakeholders and external vendors.Originated and managed relationships with prospective and existing partners.

Developed business case for landmark ISP music partnership, supported senior management in partner assessment and preliminary term negotiations, liaised with major labels to garner industry support and conducted due diligence on potential partners.

Spearheaded launch of new digital products for Sony Music artists, interfaced with internal development team and led business term negotiations with external developers. Originated business opportunities and led negotiations with digital media startups and existing digital music partners.Conducted in-depth valuation analysis and strategic assessment of potential acquisitions.Managed company-wide strategic initiatives and provided analytical support to senior management. Executed M&A transactions and strategic investments, assessed partnership opportunities with digital music start-ups, conducted due diligence and led internal deal management.

Conducted valuation analysis, due diligence and assisted in deal execution for M&A and equity transactions primarily in the oil and gas and business services industries.Performed valuation analysis utilizing multiple methodologies including LBO, DCF, accretion/dilution, IPO, comparable company and precedent transactions analysis for food & beverage, retail, business services, oil & gas and chemicals clients.Developed marketing materials, management presentations, internal committee memoranda and offering memoranda.