• Took charge of the media resources exchange program between e-commerce platforms and PepsiCo beverage brands (Pepsi, 7Up and Mirinda), including media materials audit and modification with agencies, uploading media materials, setting advertising placing date and time according to the media plan on the campaign management platforms, and conducting reports at the end of campaigns. • Assisted the marketing team in modifying PepsiCo beverage brands' landing pages on e-commerce platforms of mobile devices with agencies. • Provided creative ideas for marketing materials.

Clients: Kraft Heinz (maternal and infant food supplement KA merchant), Coca-Cola (Tmall carbonated beverage TOP1 merchant)• Independently conducted daily and weekly campaign reports to the clients, in terms of traffic, channel, product, and keyword for straight drill products, and analyzed core conversion indicators such as CPC, CVR, and ROI.• Outputted the market and competitive store analysis reports every month, including industry market sales trends, traffic trends, and competitive store traffic structure through Alibaba’s data platform for merchant.• Updated creative materials such as banners, content, and URL, according to the schedule of store activities.

• Responsible for programmatic advertising placement on social media for Lancome by managing campaign budgets and targets, updating marketing materials, and social assets provided by clients to reach the target audience and improve ROI.• Managed keywords for Kiehl's and Helena’s brand official website on social media. Updated banners, content, catalogue, and adjusted product URLs according to the client's activity plan on search engines.• Conducting daily and weekly reports for clients to communicate insights and recommendations by using analytics tools to measure campaign performance and optimize strategies.