Rex Jingyi Pan Email & Phone Number

Pittsburgh, PA, US

California, United States

- Monetization, Economy, Subscription & Pricing- UGC Ecosystem, Core Product- Generative Film Flow (FlowStudio)- Content Classification & Moderation- Multi-model & Chat Experience

Pittsburgh, Pennsylvania, United States

XProd is an AI tool that leverages your existing data sources to help you decide what to build next and align stakeholders with solid reasoning. It uses data like company strategy docs, customer interviews, market research, and more to evaluate which initiatives should be prioritized, delivering all the information that your team spends hours searching for.

New York, United States

• Consult on the rebranding of A&E True Crime to Crime & Investigation on A&E, enhancing alignment with A+E crime and investigative content
• Conduct comprehensive analysis of social platforms (Facebook, Instagram, TikTok) in the crime and investigation space, including competitor research and content performance assessment
• Apply data-driven insights using Brandwatch to optimize content strategies, maximizing reach and engagement
• Conduct targeted audience research, identifying demographics and preferences of crime & investigation enthusiasts on social media
• Translat findings into actionable recommendations, informing content creation and influencer partnerships for enhanced brand positioning

Training on more advance PM topicsProgram coursework included but was not limited to:- Product Roadmaps- Customer Interviews- Product Requirement Documentation- A/B testing- Go-To-Market strategies- System Design- Agile Development Process

Beijing, China

• Led comprehensive market research and competitor research, defined product roadmaps and strategies, aligned with business goals; assisted the Founder with marketing strategy
• Prioritized customer needs, delivered MRDs and PRDs with prioritized features, outlined specifications, and created user stories and persona, validated with 20+ beta users test
• Collaborated with cross-functional teams on the design and successful launch of the product in China, received 20,000+ orders within the first 14 days and exceeding 10,000+ units sold within the first quarter of the.
• Achieved significant media coverage, including features in CNN and The Guardian, and generated substantial interest on TikTok, YouTube and popular Chinese platforms Weibo and Baidu

• Cross-country collaboration with teams from North America, Russia and Bulgaria, produced 2 brochures with 14-page in two languages
• Built a dashboard of results from the Gender Equality Seal for Public Institution baselines using excel
• Supported graphic design for the Gender Equality toolbox, produced 13 versions of the public seal's medals following UNDP design guideline

Hong Kong SAR

• Directed 50+ videos for 5 accounts, achieving rapid follower growth from 0 to 160,000+ in two months
• Led strategic planning for MCN company, including social media alliance building across 3 platforms, and alliance building with 15 prospective brands, multi-channel marketing, and data-driven social media content.
• Implemented Agile methodologies ensuring efficient content delivery within the 5-person video team I recruited

California, United States

• Drove cross-departmental efforts to boost Decal's public image, supporting 300+ courses, 600+ facilitators, and 6,000+ annual enrollees at UC Berkeley
• Crafted compelling visual assets, including posters, graphics, and social media content; managed event photography and videography
• Managed DeCal's social media presence on Facebook and Instagram, ensuring consistent, engaging content for Cal students, contributing to a 60% increase in Users Engagement

California, United States & France

• Consulted Elopak, a century-old Norwegian packaging company, to tackle the challenge of shifting North American consumers from plastic milk containers to paper cartons
• Conducted in-depth market research, analyzed pricing, consumer behavior, and policy support to devise strategies for market entry
• Developed innovative solutions emphasizing environmental sustainability, nutritional value, and in-store promotion
• Produced three 5-minute educational videos, and one was showcased at the Climate Symposium in San Francisco 2022 enhancing Elopak’s sustainability leadership

Hong Kong SAR

• Led the development of social media marketing strategies across platforms, resulting in a 30% increase in product awareness and a 40% increase in user acquisition, and achieved 600+ new customers
• Operated the Team's Facebook account and produced marketing materials featuring the company's financing products
• Utilized data analytics tools such as Facebook Business & Ads Manager to monitor and optimize marketing campaigns; curated content (videos, images) tailored to the target audience
• Designed 6 insurance product briefing pages, help increased 10,000,000+ HKD in profit
• Formulated a strategic cooperation plan with a Shanghai-based confinement center, complemented by a visually engaging PowerPoint presentation highlighting our strengths and proactive approach to collaboration
• Partnered with a tax expert to create three educational videos on tax-saving financing strategies, handling all aspects from shooting to editing

Shenzhen, Guangdong, China

Master Of Integrated Innovation For Products & Services, Engineer + Design + Business

Bisp Certificate For Global Economies And Entrepreneurship | Start-Up Semester & Entrepreneurship, Product Management, Global Economies, Innovation

Product Management Certificate, Product Management

Bachelor Of Communication, Film And Tv Production, Minor Applied Economics, 3.6/4.0 Academic Honors: First Honor & President Honors Roll For 4 Years