Develop strategies for social media transformation plansLiaise with clients and lead pitch meetingsExecute and implement, taking full responsibility for end-to-end results

Managed strategies, budgets, timelines, and production cycles for Baseus UK campaigns, achieving a 250% increase in TikTok GMV in Q1 2024. Coordinated with global teams (China, France, US, Vietnam) for Anker’s TikTok operations, leading to a 50% follower growth and 25% engagement increase in three months. Collaborated with freelance models and editors for eufy’s X10 Pro Omni launch, boosting Instagram views to 16k per post and growing followers by 30%. Maintained strong client relationships… Show more Managed strategies, budgets, timelines, and production cycles for Baseus UK campaigns, achieving a 250% increase in TikTok GMV in Q1 2024. Coordinated with global teams (China, France, US, Vietnam) for Anker’s TikTok operations, leading to a 50% follower growth and 25% engagement increase in three months. Collaborated with freelance models and editors for eufy’s X10 Pro Omni launch, boosting Instagram views to 16k per post and growing followers by 30%. Maintained strong client relationships, ensuring alignment with project goals and timely delivery Show less

By utilizing advanced post-production tools (Final Cut Pro, Adobe After Effects, DaVinci Resolve), enhanced video quality, ensuring professional-grade motion graphics and sound design. Achieved over 100,000 views per video and improved audience retention by 15%.By managing the DIT process and ensuring smooth media handling, ensured consistent content quality and timely delivery across various formats. Cut post-production delays by 25%, delivering 20+ major campaigns ahead of schedule.

TikTok's Parent CompanyAssisted in the global launch of the Dali Smart Study Lamp, managing Weibo content and material support.Established and managed a WeChat public account, achieving up to 200k views per article and gaining 10k+ followers in the first month.Designed content for the Dali Family Douyin account, gaining 120k followers in three months.Supported offline events with material production in canva and PS.