Leading a team of 30+ Digital Enthusiasts as AVP - Media & Partnerships, I also manage the overall Trading function & Key Publisher Partnerships while managing key accounts / portfolios for PivotRoots. My core expertise lies in Media Planning, Buying, Brand Strategy & Performance Marketing that is strongly backed by a career of Data Led thinking.An active member of the Digital Insider Program @ Google.

Managing a team of 8-10 Digital enthusiasts, I used to front end the partnership between Resultrix (Performics) and Star India (including Hotstar), which is the leader in Entertainment and VOD (video on demand) industry. Over my tenure of 2 years in Performics, I have managed multiple accounts within the BFSI & Entertainment category. This includes Star India - including Hotstar, Max Bupa, Bankbazaar, DBS Bank, HDFC Life, HDFC Bank, ICICI Bank, SBI Life, Tata AIG, Bharti Axa, Birla Mutual Funds, Ongo and ICICI Prudential.My Key skills include Search Engine Marketing, Display Advertising, Youtube Campaigns, Email Marketing, Media Planning, Media Buying, Mobile Marketing, Affiliate Marketing, Social Media Marketing & Programmatic Buying.I am well verse with proprietary and external competition tracking, planning and website analytics tools like Comscore, Trends4Marketers, Social Tools, Similar Web, Benchtools and Nielsen Ad relevance. I am also certified in adwords search fundamentals, display advanced and video.

- Work towards making hdfcbank.com the preferred ecommerce destination for financial services- Fixing overall Marketing budget (with the finance team) for acquisition campaigns of the bank on Digital media- Allocation of budgets between various products basis estimated cost to income and profitability analysis- Website Monetization- Search Engine Marketing- Affiliate Marketing- Email & SMS Campaigns- Tracking SEO rankings- Data Analysis for end conversion tracking & hence optimisation of media spends- Analysing & improvising end to end processes for better customer experience and conversion improvement- Optimizing spends as per Marketing budget- Creatives / webforms development through agencies

Conducting targeted cross-sell & usage oriented/informative campaigns for increasing usage of products/services like NetBanking, ATM, Debit Card and Credit Card, through the Digital Channels (ATM, Net Banking) & also through Phone Banking

Client Servicing - Handled clients like Taurus Mutual Funds, Siemens, Ranbaxy, Reliance General Insurance & IPCA, for their BTL activities.Key role: understanding client briefs & executing the same in coordination with the copy & creative team.

Scrutinizing & Coding Consumer Research Questionnaires for Nielsen's Retail Measurement Survey (RMS). Industries for which the research was conducted included Skin Care, Sanitary Napkins, Baby Products & OTC Products.

-Achieving sales targets-Demand forecasting-Promotional campaigns-Inventory management-Employee Management