Jingyi Jin Email & Phone Number

Guangzhou, Guangdong Province, Cn

- Managed over 10 overseas marketing campaigns for multiple brands including miHoYo, NetEase, Seasun, and Hisense.- Proficient in multi-channel development and communication processes via email, Instagram, and conference calls for influencers and suppliers to take YouTube, Instagram, and TikTok project cooperation.- Regularly researched on overseas suppliers, monitored content delivery progress, and constantly followed up both clients and influencers requirements and stability to guarantee content delivery in emergency time.- Developed multiple project reviews and marketing strategy recommendations based on platform style, client preference, product needs, optimized influencer selection processes, and established SOPs, resulting in a 50% month-over-month profit increase.

Guangzhou

- Engaged in market research for products under the Braun brand, conducted in-depth interviews with consumers, and gained insights into the needs of Gen Z consumers.- Participated in the end-to-end process of creating creative content for Douyin. Led and coordinated team members to finish video creation, achieving over 2k views, reaching TOP 3 in the same category. Successfully increased traffic to live streaming rooms, ranking TOP 10 in the same category. Achieved peak engagement metrics with high shares, comments, and likes, effectively amplifying brand exposure and attracting audiences to live streaming rooms.- Managed the whole project on content calendar, third-party shooting coordination, and ensured the smooth progress and on-time delivery.

Guangzhou

- Participated in daily marketing activities for multiple games, including brainstorming creative concepts, developing proposals, and executing the summer campaign. Achieved over 10 million impressions across all online platforms.- Coordinated with partners for cross-industry collaborations, including S-level web dramas, Guangzhou offline escape rooms, and food brands. Managed collaborations with well-known cosplayers and influencers, as well as channel suppliers like Huawei and OPPO, to design and execute co-branded game materials. Responsibilities included developing video scripts, managing material placements on platforms (Douyin, Bilibili), and creating copywriting content.- Managed the design and adaptation of in-game assets and established a long-term design asset library for new game launches and other ongoing projects.

Guangzhou

- Contributed to marketing campaigns with over 1 billion views in total. Participated in the end-to-end planning, proposal, pitch, execution, and review processes for 8 cross-industry co-branded e-commerce campaigns, including collaborations with brands like Mead Johnson and Derucci, achieving a peak of 420 million views and 66,000 engagement.- Independently created various media content, including articles, live streaming scripts, video shooting scripts and recheck with clients. Successfully organized multiple live events, with each attracting over 100,000 viewers.- Understood diverse stakeholder needs, maintained effective communication with brand partners, influencers, celebrity teams, and internal departments. - Managed influencers selection, brief writing, client recommendation and pricing. Followed up on contracts, invoices, product inventory organization, and progress reporting. Provided clients with data analysis and performance review reports.