Good design will inspire and transform businesses and society.My lifelong passion is to combine a human-centered approach and holistic design execution to build a business solution and brand experience that people fall in love with. When done right, design has a profound ability to deliver delightful joy to people and foster lasting relationships without harming the earth. With 20+ years of deep expertise in design thinking combined with curiosity and empathy, I lead by understanding human behavior, cultural trends, environmental impact, and business strategy to incubate innovation. Driven to transform the strategy into reality, I strive to achieve a holistic brand and cohesive user experience.As a hands-on creative leader, I love building a diverse creative team and culture—celebrating design excellence with my team, creating cultural values, building a safe playground for the team to thrive with a clear purpose, and building on individuals’ strengths to unlock their superpowers.Burt’s Bee, Renew Life, Clorox, AACo, Cora, Flowers for Dreams, Natura, Starbucks, Bush Beans, Quaker Oats, McDonald’s, ConAgra, SC Johnson, Whirlpool, Samsung, Daimler Chrysler, Schwinn Bicycles, 3M, PetSmart, Natura, PNC Bank, Texas Children’s Pediatrics, Eli Lilly, Baxter, Merck & Co., SAB Miller-Coors