1. Project Development: Being part of the product management team to facilitate collaborative work in TikTok ads management process. Owned the project for TTBC usability optimization, identified potential needs through client workshops, data analysis, market research, and user surveys. Independently formed a one-pager for product iteration plans and promoted the development.2. Market Survey: Managed an annual customer satisfaction survey involving 100,000+ respondents and assisted in preparing the report.

1. Hotspot Operation: Responsible for mining and optimizing hotspot contents via data and media analysis, coordinating with various category needs, presented in the form of trending topics. Contribute a daily average level of 3.2% in user activation for Bilibili.  2. Hotspot Planning: Planning and launching hotspot campaigns within Bilibili UGC community, including creative generating, activity designing, media reach and community management. Facilitated the successful launch of hotspot events, including Jay Chou's new MV release, resulting in a viewership of 44.6 million.

1. Product Iteration: Participated in the product planning of AI video game report for PUBG MOBILE, responsible for translating user needs into quantitative algorithm indicators and iterating AI scoring logic.  2. Competitive Analysis: Conducted competitive analysis of the game platform market represented by TapTap. through user interviews and qualitative data collection, providing a decision-making basis for Tencent Game's community-based construction.