Responsible for the user research on the three main parts of Lark Suits, including setting up the satisfaction score mechanism of all Lark suites users, industry research, dividing client personas and journeys along with full dimensional and hierarchical drill down research. From which, research on the satisfaction score mechanism includes satisfaction score of each product module of Lark suits, through evaluation vertically and horizontally across multiple business lines, key issues can be instantly identified and the iterations perceived by users can be quantified along with subjective metrics. From which, research on targeting industries and the specified customer segmentations like Small & Medium business onboarding research, the understanding of some specific industries, clients, and users were developed and supported the build-up of Go-To-Market strategies.

Responsible for the early-stage American & European market research projects on the two departments of Thule Group, which started trend forecasting through desktop research of defined competitors and market segments, to independently own 0-1 research projects like emerging markets research, product testing standards, etc. Opportunities can be captured and transferred to product strategies and concepts with the R&D department with the development of Personas and customer journeysEstablished & enlarged user database of the targeting markets; Popularized research tool kits and raised awareness of research-oriented thinking in teams.

Researched key customers’ behavioral data types and developed a solution to analyze customers’ behavioral data for clients of furniture retailing industry

Prepared semi-structured interview guidelines and recorded interviewing sessions for researchers; and organized notes and contributed valuable insights to the final reports.