Marketing professional with 9+ years of user acquisition and marketing experience in the gaming industry, including 5+ years of team management experience. Focused on long-term acquisition of profitable users for games globally through integration of multiple advertising media. Specialised in advertising and promotion on major global media (Meta/Google/Tiktok), as well as developing advertising and marketing strategies for games through multi-dimensional analysis of market data.Expertise: game promotion, market analysis, advertising, user acquisition, business growth, campaign optimisation, media integration, game operations, community operations.
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Game Publishing And Ads ManagerIyagame Jul 2021 - Present中国 广东省 广州Managing the UA team, a team of 5 people who are responsible for the game's global user acquisition, with the core objective of increasing the game's ROI, DAU, as well as controlling the marketing budget and developing advertising and marketing strategies for the game. -
Game Ads Manager游族网络股份有限公司 Feb 2020 - Apr 2021中国 广东省 广州Manage the User Acquisition team and be responsible for the advertising management of the game in APAC. Communicate with the ad design team to provide them with new directions and strategies for ad creativity by analysing ad data, and work together on continuous creative optimisation. -
User Acquisition ExpertsEfun Company Limited Aug 2018 - Nov 2019中国 广东省 广州Worked in the advertising team, a team of 5, responsible for advertising the game in Europe and the Americas, and optimising the creative with the design team. -
Market Planning Specialist三七互娱 Jun 2016 - Jun 2018中国 广东省 广州Worked as part of a team of 12 marketing planners, responsible for branding, hotspot and event marketing for the game in China.
Frequently Asked Questions about Jinlong Zhou
What company does Jinlong Zhou work for?
Jinlong Zhou works for Iyagame
What is Jinlong Zhou's role at the current company?
Jinlong Zhou's current role is Game Marketing and Ads Manager.
What schools did Jinlong Zhou attend?
Jinlong Zhou attended 广东财经大学.
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Jinlong Zhou
Student At Michigan State University - Eli Broad College Of BusinessDetroit Metropolitan Area
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