- In charge of modelling development to serve data analysis for several industries;- Design data solutions for brands or retails in the fields of social listening, advertising, retailing and enterprise credit; - Modelling researches include but not limit to social network analysis, user segmentation, association rules, text classification and time series prediction;- Served prestigious clients like BMW, Sephora, Mars, Unilevel, and Kuaishou.

- Analyzed online forum data to assist decision-making for Alfa Romeo (an automotive brand);- Analyzed operation performance and content effectiveness of four major Chinese automotive forums (Autohome, Xcar, BitAuto, PcAuto);- Developed data platform for GAC NC for decision-making of the life cycle of GE3, including market overview, branding, marketing strategy, sales, and customer management;- Developed and improved the straw men identification model, text… Show more - Analyzed online forum data to assist decision-making for Alfa Romeo (an automotive brand);- Analyzed operation performance and content effectiveness of four major Chinese automotive forums (Autohome, Xcar, BitAuto, PcAuto);- Developed data platform for GAC NC for decision-making of the life cycle of GE3, including market overview, branding, marketing strategy, sales, and customer management;- Developed and improved the straw men identification model, text classification model, event identification models based on machine-learning and natural language processing techniques. Show less

- Developed a new method of data analysis about eye movement data, which was termed "Spatio-temporal Fixation Probability Analysis" (FPA);- Analyzed hundreds of thousands of data points using Excel VBA;- Conducted Multi-level Logistic Regression, Cluster Analysis, and Multi-dimensional Scaling using R programming;- Programmed a R package called 'fpa', and reduced the time for preprocessing data into 1-2 minutes.

- Conducted independent psychological experiments on human cognition and language;- Assisted in several research projects using EEG and eye-tracking techniques;- Analyzed large-scale data using MATLAB, Excel VBA, and R.