Jacob Inman Email & Phone Number

Phoenix, Az, Us

Scottsdale, Az, Us

Responsible for Spear’s clinical education product portfolio designed to help dentists and their teams pursue and achieve great dentistry. Create and lead data-driven product strategy and cross-functional teams that designed, built and shipped multiple subscription-based education products for desktop, mobile, tablet, and TV apps used by over 25,000 doctors and dental team members• Led teams that launched Spear’s mobile learning app, chairside iPad and Android tablet apps, and tvOS & FireTV patient education apps, as well as evolving the Spear Online learning platform for desktop users• Delivered products with a bias toward quick learning, testing key assumptions and constant iteration• Led investigation of a product in distress, identified customer pain points and provided customer-validated solutions roadmap. Within six months, reduced churn rate by half.• Led re-imagining of community discussion forum with modern features and mobile apps, driving 350% growth in community utilization• Launched new subscription-based premium membership tier and coauthored progressive membership subscription model• Leading integration of third-party Learning Management System (LMS) to improve user onboarding and scale the digital learner experienceLead product owners in finding best product-customer fit informed by voice of customer and user analysis, building consensus with executive stakeholders around product roadmaps aligned with organizational OKRs to deliver measurable results in strategic business KPIsLed creation of Spear's strategic aspirational customer journey encompassing both buyer and member journeys, highlighting key moments that drive member growth, engagement and retentionHelp the business frame problems to identify viable product opportunities and areas for growth in the dental marketCoach product managers into product leaders.

Phoenix, Az, Us

Directed digital products within University of Phoenix portfolio that impact student retention including Phoenix.edu website, student portal, student profile, CRM, and prospect/student communication strategy (email, phone, text, live chat).Led product management teams and influenced stakeholders to enhance overall product and market strategies, product vision, performance and features to positively impact student retention KPIs.

Phoenix, Az, Us

Led Phoenix.edu Digital Product strategy and product management team. Championed website customer experience, user experience (UX) design, customer journey, information architecture, optimization strategy, technical performance, and web development strategic partner relationship. Served as Digital Marketing liaison supporting other web-based University initiatives.

Phoenix, Az, Us

• Translated strategic online marketing plans from the marketing organization into executable web content projects and web development initiatives with measurable outcomes• Provided leadership in defining objectives and strategies for website performance and user experience• Built and coordinated a shared vision as liaison between business, marketing and technology departments, outside vendors, and shared services teams to gain support for strategic initiatives and balance the needs of multiple stakeholders• Provided direction for web designers, copywriters, web developers, and analysts via creative briefs, user stories, technical requirements documentation, and in-person meetings to achieve desired goals while utilizing web best practices• Represented the voice of the customer (prospective students and businesses seeking educational partnership for employee/curriculum development) through documentation, project planning meetings, oversight of project deliverables• Utilized web analytics and other tools to research, analyze, and monitor customer, competitor, technological and demographic trends for additional marketing opportunities• Led diverse cross-functional teams in collaboration on web projects for assigned product areas and mentored web project management team• Monitored site performance metrics, and worked with analytics team to produce and analyze weekly, monthly, and annual reports measuring the performance of the websites and online marketing campaigns• Maintained and improved the functionality of key software systems including the website content management system (CMS), website testing tools, analytics suite, and various proprietary systems

Phoenix, Az, Us

Additional role while Sr. Product Manager for University of Phoenix.Responsibilities included:• Oversight of website testing and optimization for University of Phoenix (phoenix.edu) on desktop, tablet, and mobile devices• Consulted with internal business clients to build a customized testing strategy utilizing established testing methodology, and leveraging test hypotheses and KPIs based on business goals, past learnings, and best practices• Led cross-functional team of web developers, data analysts, content creators, and website admins to produce and analyze website tests focused on lead generation, visitor segmentation and targeting, user experience optimization and personalization, content and conversion rate optimization, and functionality improvements• Managed the prioritization, schedule, and roadmap for A/B/n and multivariate testing projects• Managed relationship with testing product SaaS vendor and internal development teams• Navigated complex regulatory approval processes; solicited executive stakeholder approval for proposed tests• Collaborated with Web Analytics team for expanded results analysis, data-driven opportunity analysis, risk assessment, and anomaly detection• Provided recommendations for follow-on test iterations and oversee winning test experience implementation

Wearer of many hats at a start-up mobile applications developer, with primary focus in product development, product roadmap, market research, and the creation of a proprietary marketing content management platform for mobile applications.

Southlake, Texas, Us

Directed the execution of website projects from concept through delivery for a variety of hospitality industry clients. Duties included project planning, scope, budget, resource allocation, technical documentation, point of contact for clients, photo and content editing, technical systems training, quality assurance, delivery of finished websites, ongoing website maintenance and enhancement projects.Launched a number of challenging web projects on or ahead of schedule and within budget.

Provided marketing strategy consultation to clients to help them build or enhance existing web presence and branding strategy as well as online / mobile marketing needs. Designed & developed websites for clients on Wordpress and Weebly platforms.Google Certification Program: Google AdWords Certified - Search Advertising (06/11/2010)

Hanover, Maryland, Us

Web Project Manager and Email Marketing subject-matter expert for $5 billion dollar privately-held corporation with operating companies specializing in staffing services, real estate investment/development, and venture capital.Oversaw implementation of in-house solutions for online branding and marketing needs of clients; Identified and developed opportunities to integrate web, social, and email marketing into company marketing programs to support business goals.Primary point of contact for web-based marketing solutions for five Allegis Group companies as part of shared services team. Responsibilities included managing full website redesigns, web content and functionality updates, and social media presence in line with company's business strategy, branding, organic search optimization, and creative design.Established email marketing standards and coordinated campaign strategy with marketing leadership. Oversaw campaign deliverables, administrated corporate ESP software systems, facilitated creative collaboration, provided hands-on development and on-going analysis and support for a diverse group of client companies with numerous time-sensitive marketing campaigns.

Hanover, Md, Us

Technical recruiter from the nation’s premiere technical staffing services provider. • Sourced, qualified, interviewed, placed, and managed IT professionals as TEKsystems consultants fulfilling client job requirements in contract or direct-hire positions; Represented TEKsystems to potential contractors and clients• Collaborated with fellow recruiters to best serve client and candidate needs; Carefully managed multiple clients in a fast-paced environmentTEKsystems is a subsidiary of Allegis Group, Inc.

Pro-actively established sales pipeline and marketing materials at startup software company for new NIH-sponsored electronic grants management software. • Conducted on-site sales presentations and online software demos; sold to bio-tech, hospital, and higher-education senior executives • Proved product's viability in a challenging market by closing first round of clients and building $2.3 million pipeline of qualified prospects• Qualified prospects, built price quotes, and negotiated agreements valued up to $275,000 per installation• Established product marketing via website, webinars, tradeshows, and email newsletters • Created and edited marketing content for corporate website and hard copy distribution including sales pieces, feature articles, press releases, fact sheets, questionnaires, and e-newsletter• Strategic market analysis of primary & projected customer base, market segmentation, estimated timelines for sales & implementation

Selected from new car sales team to lead luxury car dealership's new Internet Sales department• Led change by demonstrating that the Internet was an important revenue-generating resource for the dealership - Within first six months, increased volume of qualified lead traffic by 400%• Developed and implemented online marketing and promotional strategies and established online sales processes; Posted best response times to client inquiries in entire Rosenthal Automotive dealership network; Managed distribution of clients to Internet Sales Team members; Investigated opportunities to expand relationships with lead providers and vendors• Developed client interest through online, phone, and email marketing; Tracked and analyzed ROI of incoming leads vs. client responses and completed sales; Maintained high CSI (customer service/satisfaction index) scores• Interacted with clients (prospecting, greeting, demoing, selling, negotiating, closing, customer service); Responsible for sale and delivery of vehicles in a multi-million dollar inventory

Master Of Business Administration (Mba), Business Administration And Management

Bachelors, Journalism / Public Relations