Fan Jinming is a Chinese entrepreneur who holds a BA. in Agribusiness from Wageningen and an MA. in Entrepreneurship from Lund University. In 2012, in China Jinming co-founded an agricultural start-up, “InnoFresh”, that aimed to introduce state-of-the-art agricultural innovations to the fresh produce industry in China. He successfully developed a novel fruit called kiwiberry, a new generation of “super fruit” with highly compacted nutrition and a delighting taste, which sustained No.1 in the Chinese domestic market over the past years. Jinming is currently serving as MBA double degree candidate at Guanghua School of Management, Peking University and Hitotsubashi ICS. He draws from his experiences studying and working in China, Netherlands, Sweden, Germany and now Japan, to bring fresh ideas and creative solutions in agriculture and food sector.