Jinna Li personal email
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To submit your climate tech company for review, please fill in this short form: https://airtable.com/apptqKCDkVT3HggMI/shr7fsIeXBal64NuIAbout me:I have over 10 years of experience in consumer research, strategy, and marketing communications, working with leading consultancies and agencies in Canada, Hong Kong, and Europe. I have also built and sold a successful hospitality business, launched a reusable packaging startup, and developed a mobile app and an AI platform.Now, I am on a mission to accelerate the development and deployment of innovative solutions that combat climate change, as a co-founder and investment syndicate lead at Endgame Capital. We invest from pre-seed to Series A stages, with typical participation ranging from €100K to €1 million, in climate tech startups that are working towards the endgame of net-zero emissions. We also actively contribute to the growth of our portfolio companies, such as Elyos Energy, which offers smart energy management solutions for commercial buildings, and leverage our value-add investor base. Additionally, I represent ClimateHack in Amsterdam, where I actively grow the community of impact-driven founders and funders in the climate tech space.
Endgame Capital
View- Website:
- endgamecapital.vc
- Employees:
- 4
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Co-Founder, Founding PartnerEndgame CapitalBrussels, Be
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Co-Founder, Managing PartnerEndgame CapitalBrussels, Be
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Co-Founder, Investment Syndicate LeadEndgame Capital Sep 2023 - PresentAmsterdam, NlOur mission is to accelerate the development and deployment of innovative solutions that combat climate change. We invest from pre-seed to Series A stages, with typical participation ranging from €100K to €1 million. We aim to actively contribute to the growth of our portfolio companies including through our value-add investor base.
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InvestorKubik, Inc. Mar 2024 - PresentAddis Ababa, EtKubik turns plastic waste into low-carbon buildings. At Kubik, we have a technology that helps countries reduce their carbon and plastic footprint - all while making safe, durable, and affordable buildings that everyone can enjoy. -
InvestorBloom Labs Jan 2024 - PresentNew York, New York, UsBloom Labs harnesses the untapped potential of abundant natural waste by-products, to create new high-performance materials that are scalable and commercially viable, yet avoid the use of harmful petrochemicals and resource-intensive processes. Bringing together powerful innovation with cutting-edge science, we’re pioneering game-changing breakthroughs to create a more sustainable future for our planet. -
Angel InvestorLumen Orbit Dec 2023 - PresentRedmond, Washington, UsBuilding a network of megawatt-scale data centers in space, scalable to gigawatt capacity. Falling launch costs allow us to take advantage of the abundant energy, passive cooling, and ability to rapidly scale in space. -
InvestorBatch.Works Oct 2023 - PresentLondon, County, GbA circular manufacturing company changing the way we make products. Focused on developing circular manufacturing as a service via design, software, hardware, and production. Please reach out to Julien or Milo at Batch.Works for collaboration. -
InvestorElyos Energy Oct 2023 - PresentLondon, GbElyos Energy’s technology connects to devices in commercial buildings (e.g. heat pumps, thermostats) to automatically shift a substantial part of consumption from peak to off-peak energy times – which is both generated from more sustainable energy sources as well as being cheaper. This has huge environmental impact as commercial buildings represent around 30% of the global electricity consumption and are therefore a major contributor to greenhouse gas emissions. -
AmbassadorClimatehack Sep 2023 - PresentClimateHack is where impact-driven Founders and Funders come to meet, learn and build together. Join us at a ClimateHack Meetup to connect with your local community. Subscribe to ClimateHack weekly to stay ahead of the curve on the latest funding, partnerships and news in ClimateTech. -
Angel InvestorSapi Mar 2023 - PresentLondon, England, GbSAPI is working on the endgame of democratizing loans for SMEs. With an embedded lending solution for our platform partners, SAPI builds, tailors, funds and manages custom loan programmes for platforms, enabling platform to offer fast and attractive business financing for their merchants. -
InvestorToo Good To Go Jan 2023 - PresentKøbenhavn Ø, Capital Region, Dk -
Angel InvestorMichroma Nov 2022 - PresentSan Francisco, California, UsPrecision Fermentation -
Angel InvestorBilldr Renovation Nov 2021 - PresentMontreal, Quebec, CaTech enabled end-to-end home renovation platform for homeowners and general contractors. -
Vc Fellow4Ward.Vc Climate Accelerator & Investor Syndicate May 2023 - Dec 2023Zurich, Ch -
Co-Founder, CeoSwapbox Jan 2021 - Jul 2022Built SwapBox - packaging technology company from ideation to scale up to become the leading reusable packaging service in the Netherlands and Belgium. Bootstrapped first 6 months, raised €1M seed round, grew team to 7 FTEs. Expertise in reusable packaging platform, mobile app dev, b2b sales, logistics & operations. -
Business Development ManagerKeyrock Jan 2020 - Oct 2020Brussels, Brussels Region, BeKeyrock is a market maker in the crypto blockchain space. Converted potential client leads to secure new contracts by performing needs identification, producing proposals and engaging in negotiations. Developed the go-to-market strategy plan to become one of the first licensed tokenized securities services in the EU. Revamped the company's marketing strategy, redesigned the website, and executed tactics to attract B2B audience via LinkedIn and conferences. -
Senior Strategic PlannerDentsubos Sep 2016 - Aug 2018Toronto, Ontario, CaLed integrated strategy team across clients in automotive, FMCG, and tech to influence $40MM marketing budget. Led strategic development for Toyota and Lexus for 285 dealerships and worked with global teams on Lexus's new brand strategy and Olympics platform. Developed launch strategy for 6 Lexus vehicles, resulting in double the expected pre-orders on Lexus LC, increase in market share for Lexus NX, and achieving category leading sales for Lexus RX. -
Strategic PlannerGtb Jul 2014 - Mar 2016Detroit, Mi, UsLead strategist for Ford Motor Company of Canada Sport-Utility Vehicle portfolio. Created product launch strategies for 35+ campaigns that generated +15% sales, doubling market share among Asian buyers, and drafted the annual marketing plan leading to Ford's 6th consecutive sales leadership in Canada. Managed and mentored a team of analysts. Oversaw project performance tracking and reporting. -
Research And Management Consulting AnalystJackman Reinvention Inc. Aug 2012 - Jun 2014Toronto, Ontario, CaDesigned and executed qualitative and quantitative research across Canada and US with up to 5000 participants, conducted complex statistical analysis on SPSS. Performed business analytics and modeling to identify opportunities for performance improvement and market growth. Mentored junior analysts and research assistants. Generated new business by creating pitch presentations and proposals. -
Founder / General ManagerRocksugar Karaoke Inc. Jan 2009 - Jun 2012Founder of a 5,000 square foot karaoke restaurant. Secured a $200,000 loan, opened within 3 months, managed 20 employees, achieved $1MM revenue in the first year.
Jinna Li Skills
Jinna Li Education Details
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InseadMaster Of Business Administration - Mba -
Ivey Business School At Western UniversityGeneral
Frequently Asked Questions about Jinna Li
What company does Jinna Li work for?
Jinna Li works for Endgame Capital
What is Jinna Li's role at the current company?
Jinna Li's current role is Co-founder, Founding Partner.
What is Jinna Li's email address?
Jinna Li's email address is ji****@****ail.com
What schools did Jinna Li attend?
Jinna Li attended Insead, Ivey Business School At Western University.
What skills is Jinna Li known for?
Jinna Li has skills like Survey Design, Spss, Powerpoint, Mandarin, Research, Microsoft Excel, Analytics, Data Analysis, Market Research, Business Strategy, Competitive Analysis, Analysis.
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