Project Focus: Provided subject matter expertise in trend forecasting and design direction for a national furniture brand, leveraging data insights and market analysis from WGSN.Responsibilities & Contributions:•Brought on as a subject matter expert to implement design direction informed by trend reports and data insights provided by the WGSN team.•Assisted in shaping the design strategy by aligning product direction with emerging trends and market analysis.•Contributed to the cohesion and presentation of deliverables, ensuring that trends and insights were clearly communicated to clients.Key Outcomes & Impact:•Implemented actionable design direction that helped align the brand’s upcoming collections with current and future market trends.•Played a key role in ensuring that trend insights were effectively communicated and integrated into the design process.

At Mothership Materials, I played a pivotal role in building the company from the ground up, working in close collaboration with the CEO to design and implement the foundational systems and processes that now define our operations. My work has been instrumental in creating a scalable framework for growth, ensuring the company is positioned for long-term success.Key Responsibilities & Achievements:•Revenue-Generating Programs: Developed and optimized client-first programs to drive revenue while ensuring operational efficiency. Designed and implemented internal processes to track and deliver these programs seamlessly, acting as interim project manager to guarantee systems function optimally. Delivered exceptional client care to renowned beauty brand founders, fostering long-term relationships and repeat business.•Experience Design & Strategy: Shaped both internal workflows and external brand positioning, establishing Mothership Materials’ identity and streamlining operations. Continuously refined processes to maximize efficiency, reduce costs, and align with our growth strategy.•Strategic Initiatives & Leadership: Worked as a key thought partner to the CEO, identifying strategic priorities and leading hiring efforts to support the company’s expansion. Developed a scalable project pipeline and drove cross-departmental collaboration to ensure alignment with our mission and goals.•Project Scope & Collaboration: Scoped initial projects and co-created strategies with department directors, fostering a culture of collaboration that enabled the company to achieve its objectives and execute key initiatives.My role continues to evolve as I refine our systems and strategies to deliver exceptional value to our clients, foster sustainable growth, and ensure that Mothership Materials remains at the forefront of innovation in our industry.

As the founder of Stitchline Studios, I led the end-to-end design and execution of high-end residential, hospitality, and restaurant projects throughout the Bay Area. I built and managed the firm from the ground up, establishing systems and processes to ensure streamlined operations, strong client relationships, and high-quality deliverables. My entrepreneurial approach allowed me to balance creativity with business strategy, delivering tailored design solutions for each client while maintaining profitability.Key Achievements & Responsibilities:•Entrepreneurial Leadership: Founded and grew an architecture and interior design firm, building a robust client base through word-of-mouth referrals. Managed all aspects of business operations, from client acquisition to project delivery.•Project Management & Delivery: Led projects ranging from $500K-$2M, overseeing all phases of design, from conceptualization to construction. Ensured projects were delivered on time, within budget, and to the highest quality standards.•Client Relations: Cultivated strong, lasting relationships with clients, leading to repeat business and client referrals. Managed expectations effectively, ensuring clear communication and satisfaction throughout project lifecycles.•Business Development & Systems Creation: Designed and implemented operational processes, project management workflows, and financial systems to support firm growth. Developed scalable systems for project tracking, team collaboration, and financial management to ensure smooth day-to-day operations.•Team Leadership & Mentorship: Directed a small team, mentoring junior designers, and fostering a collaborative, innovative environment where creative solutions were at the forefront.

Senior Designer 2017-2019, Project Designer 2019-2023As a Senior Designer and Project Designer at BAMO, I specialized in designing high-end hospitality environments, from renovations to new builds, for prestigious clients in the luxury sector. Working closely with principals and cross-functional teams, I managed complex projects, ensuring seamless communication with stakeholders and delivering creative solutions that aligned with client visions and business goals.Key Achievements & Responsibilities:•Creative Leadership & Design Strategy: Led the design development of various luxury hospitality projects, from initial concept through execution, ensuring each space was tailored to its brand story and functional needs. Worked directly with principals and marketing teams to pitch innovative design concepts to clients.•Project Management & Stakeholder Engagement: Managed project deliverables, timelines, and budgets, navigating staffing needs and ensuring efficient coordination between design teams, contractors, and clients. Balanced multiple projects simultaneously, driving consistent progress and maintaining high-quality standards.•Mentorship & Team Leadership: Provided mentorship to junior designers, guiding them through the design process and promoting a collaborative, innovative team environment. Fostered team cohesion by leading creative sessions and ensuring alignment with project objectives.•Internal Process & Standards Development: Developed and implemented internal graphic standards for presentations across various platforms, improving the consistency and quality of client-facing deliverables. Created best practices for design communication and project workflows.•Client Relations & Business Development: Cultivated strong relationships with clients, ensuring clear communication, understanding project goals, and exceeding expectations. Supported business development efforts by contributing to pitch materials and refining project proposals.

As part of a newly established Digital Design team, I played a hands-on role in driving the company's transition to a "digital-first" approach. I designed a comprehensive strategy aimed at identifying market gaps, uncovering opportunities for new product launches, and ensuring that new initiatives complemented and enhanced existing products and services. Throughout this process, I maintained a wide-lens perspective, ensuring a cohesive and unified brand experience across all touchpoints.Key Responsibilities & Achievements:•Strategic Design & Market Analysis: Collaborated with cross-functional teams to define product and service opportunities by analyzing market gaps and aligning them with business objectives. Developed strategies for new product launches that fit within the broader brand ecosystem.•User Research & Insight Generation: Designed and conducted user research interviews, focusing on understanding customer needs, pain points, and behaviors. Utilized screeners, activities, and live interviews to gather valuable insights, which informed strategic decision-making.•Concept Development & Validation: Led the creation of illustrative concepts and prototypes to test and validate hypotheses, frameworks, and value propositions with real users. Collaborated with stakeholders to refine and iterate on ideas based on research findings.•Brand Cohesion: Worked to ensure a seamless and cohesive brand experience across all digital touchpoints, contributing to the development of guidelines and best practices that ensured consistency in the user journey.

As a Design Strategist, I was tasked with transforming the organizational culture of the DMBA program at California College of the Arts. I developed a comprehensive strategy focused on building a sustainable alumni-student community incubator, aimed at strengthening connections and fostering long-term engagement between graduates and current students.Key Responsibilities & Achievements:•Strategic Community Building: Created a strategy for a sustainable alumni-student community-building incubator, pitching it to various organizations involved in community development. My work was ultimately selected by the DMBA program chair, leading to a two-month-long venture backed by CCA.•Research & Insight Synthesis: Conducted in-depth design research with 20 DMBA alumni to gain insights into their experiences, needs, and aspirations. Synthesized research findings to identify key areas for engagement and program enhancement.•Actionable Recommendations: Presented actionable insights and recommendations to the program chair, resulting in increased alumni-student engagement and improved program visibility. My work contributed to a stronger sense of community and a more robust program reputation.•Stakeholder Collaboration: Worked closely with the program chair and other stakeholders to refine the strategy and ensure its alignment with program goals. Facilitated clear communication and collaboration to drive project success.

As a principal member of the annual Cosine Collective* MBA initiative, I collaborated with the San Francisco Office of Civic Innovation and the SF Permit Center to streamline the permitting process for small business owners on a journey of opening or expanding a brick-and-mortar location in the city of San Francisco, specifically through the lens of restaurateurs following the COVID pandemic.I was part of a team of 5 MBA students, leading design research, synthesizing insights, and delivering actionable recommendations to the city. I participated in weekly virtual calls with the Permit Center and had the opportunity to lead the presentation of insights, findings, and recommendations to 20+ SF city stakeholders from various departments, including the Mayor’s Office.*Cosine Collective is California College of the Arts’s nonprofit design strategy collective.

At EDG Interior Architecture and Design, I led the design of exceptional spatial experiences for luxury hospitality brands, blending innovative design concepts with rich storytelling to create memorable environments. I played a key role in delivering profitable projects that consistently exceeded expectations.Key Responsibilities & Achievements:•Project Leadership & Profitability: Led design teams of up to 10 designers, managing multiple projects in various phases simultaneously. My leadership ensured projects were delivered on time, within budget, and met or exceeded profitability targets.•Client & Stakeholder Engagement: Acted as the lead designer in presentations and design pitches to high-profile clients including Four Seasons, Ritz-Carlton, Marriott, and Ritz-Carlton Reserve. I effectively communicated design concepts and strategies to ensure alignment and client satisfaction.•Cross-Disciplinary Collaboration: Collaborated with chefs, F&B managers, graphic designers, and marketing teams to create cohesive, immersive experiences that met the specific needs of each client.•Market Research & Competitive Edge: Conducted market research and site surveys to inform design decisions, ensuring our projects were positioned to meet market trends and maintain a competitive edge.•Creative Direction & Concept Development: Spearheaded creative development, generating innovative design concepts that were not only visually compelling but also functionally aligned with the luxury hospitality sector’s high standards.

During my time with HBA, worked on a high-end residential project overseas for a private client. As an FF&E designer, sourced unique furniture and finishes, worked on design presentations, and coordinated with our overseas office for renderings and architectural drawings.

My time with Gensler started as an internship that developed into a full-time position upon graduation. I had the opportunity to work on various types of projects spanning governmental buildings, workplaces, F&B, retail, and hospitality.• Contributed to a variety of projects, including workplace, retail, government and hospitality spaces, emphasizing functional and branded spatial experiences.• One of first team members joining Gensler’s new Retail Studio in Los Angeles, collaborating across disciplines to create innovative prototypes and design guidelines.• Gained expertise in creating scalable design solutions while managing the demands of fast-paced, client-facing projects.