Normal is a multi-disciplinary practice specialising in hospitality and lifestyle concept development and branding. Normal creates brands and experiences that shake us out of the routine, raises consciousness of the moment and delivers belonging to a greater purpose.Normal was founded by Jinou Park with 20+ years expertise in brand marketing and deep network throughout Asia Pacific in lifestyle / hospitality creative community and media.

Established in 1993 as the first of its kind, Design Hotels™ represents hand selected collection of more than 300 hotels in over 60 countries and more than 200 destinations around the globe. Headquartered in Berlin, we have regional offices in Singapore, New York and London. Our mission is creating Original Experiences by curating hotel members that celebrate the great human need to represent life in an original, one-of-a-kind way. Our primary competences are our expertise and authority… Show more Established in 1993 as the first of its kind, Design Hotels™ represents hand selected collection of more than 300 hotels in over 60 countries and more than 200 destinations around the globe. Headquartered in Berlin, we have regional offices in Singapore, New York and London. Our mission is creating Original Experiences by curating hotel members that celebrate the great human need to represent life in an original, one-of-a-kind way. Our primary competences are our expertise and authority within the community for design, architecture and culture. As APAC leader, my responsibilities include:Driving regional growth by identifying new markets for hotel development and advising real estate developers, funds and entrepreneurs to execute deals, create one-of-a-kind hospitality products and improve asset performance.Maintaining deep relationships with luxury hospitality developers, premium lifestyle brands, design consultants and media to execute trend-leading hospitality developments and operations.Collaborate with likeminded media, luxury lifestyle brands and key opinion leaders to raise Design Hotels brand awareness and improve efficacy of community and customer engagement.Improve financial performance through maximising value generation to member hotels and negotiating win-win commercial terms. Show less

Asurion is the global leader in insurance, warranty and and premium tech support of connected devices offered by globally leading telecom. operators and retailers such as Verizon, AT&T, NTT DoCoMo, Walmart, Amazon and Alibaba. Asurion commands a dominant market position with 280Mn customersLead APAC product strategy for all Asurion product portfolio including insurance, warranty and tech support of connected and IoT device in the carrier, MVNO and retail channelsDirectly… Show more Asurion is the global leader in insurance, warranty and and premium tech support of connected devices offered by globally leading telecom. operators and retailers such as Verizon, AT&T, NTT DoCoMo, Walmart, Amazon and Alibaba. Asurion commands a dominant market position with 280Mn customersLead APAC product strategy for all Asurion product portfolio including insurance, warranty and tech support of connected and IoT device in the carrier, MVNO and retail channelsDirectly responsible for client sell-in, commercial negotiations and business launches for SK Telecom and Far Eastone and supported business development resulting in new business launches in Rakuten Japan, Telstra, Singtel, Walmart China, China Mobile, Taobao, JD.comOversaw analytics and research teams to incorporate trends in customer device lifecycle, mobile device adoption and usage behavior and risk analytics into protection product strategy, product design and go-to-market plansManaged pricing committee for pricing approvals and commercial negotiations Member of APAC Investment Committee which reviews and makes investment decisions Show less

Lead 80+ professional staff across the division and managed enterprise performance of USD 400M annual revenue, improved bottom line and drove business diversificationOversaw investment strategy and long-term master planning for the real estate division comprising large scale retail, luxury hotels, casino, golf courses and food and beverageManaged USD 150M repositioning and renovation project plan to establish Walkerhill complex as the premier lifestyle entertainment destination… Show more Lead 80+ professional staff across the division and managed enterprise performance of USD 400M annual revenue, improved bottom line and drove business diversificationOversaw investment strategy and long-term master planning for the real estate division comprising large scale retail, luxury hotels, casino, golf courses and food and beverageManaged USD 150M repositioning and renovation project plan to establish Walkerhill complex as the premier lifestyle entertainment destination in AsiaWon two largest convention catering contracts at Seoul COEX and KINTEX convention centers of USD 80Mn annual revenue and boosted division sales by 20% Negotiated complex hotel management contracts for the Sheraton Grande and W Walkerhill hotels to deliver higher contribution from Starwood sales system while creating management fee savings Launched branded F&B business VIZAVI in Seoul CBD and refreshed F&B concepts at Inchon Intl’ Airport to drive Walkerhill brand development Show less

Reporting to the MD, directly responsible for strategic planning, business insight and analytics of USD 600M annual turnover of Hong Kong DisneylandResponsible for long term, five-year and annual planning and revenue maximization strategy of theme park, retail, hotels, and food and beverageDirected revenue growth and profit optimization strategy which resulted in visitor growth by 25% over FY 09-11 period and business turnaround from EBITDA negative to positive Oversaw… Show more Reporting to the MD, directly responsible for strategic planning, business insight and analytics of USD 600M annual turnover of Hong Kong DisneylandResponsible for long term, five-year and annual planning and revenue maximization strategy of theme park, retail, hotels, and food and beverageDirected revenue growth and profit optimization strategy which resulted in visitor growth by 25% over FY 09-11 period and business turnaround from EBITDA negative to positive Oversaw Planning, Revenue Management, Analytics and Industrial Engineering teams, which are highly proficient in strategy, data-driven decision support and financial optimizationDeveloped and executed geo-segment targeted business development to improve direct marketing to HK locals while driving China and SEA demand through travels agencies Lead feasibility planning for Hong Kong Disneyland expansion which resulted in 25% growth of the park’s foot print in hotels, retail, dining and entertainment space Show less

Terra Firma Groupe is an entrepreneurial endeavour which invested and developed an upscale residential, retail and F&B complex in Phuket, ThailandAs lead shareholder and managing partner, directed all aspects of investment including brand development, sales, property management and project management of holiday villas, retail, food and beverage which totaled USD 2Mn development costIncorporated the company based on regulatory requirements of Singapore and Thailand and sourced… Show more Terra Firma Groupe is an entrepreneurial endeavour which invested and developed an upscale residential, retail and F&B complex in Phuket, ThailandAs lead shareholder and managing partner, directed all aspects of investment including brand development, sales, property management and project management of holiday villas, retail, food and beverage which totaled USD 2Mn development costIncorporated the company based on regulatory requirements of Singapore and Thailand and sourced in-country and cross border financingAs managing partner, managed board of directors, oversaw company financial statements, business development plans and lead cross-functional teams from back-office to front-line Show less

Developed and executed area-wide revenue growth and business development strategies at a time of rapid and radical change in industry’s channel structureNegotiated complex sales distribution partnerships in the traditional and new media channels to maximize channel efficacy and reduce channel costs by 33%Reorganized sales segments, teams and metrics to systematically increase share of direct sales against travel agency channelsDirected adoption and loyalty strategies in… Show more Developed and executed area-wide revenue growth and business development strategies at a time of rapid and radical change in industry’s channel structureNegotiated complex sales distribution partnerships in the traditional and new media channels to maximize channel efficacy and reduce channel costs by 33%Reorganized sales segments, teams and metrics to systematically increase share of direct sales against travel agency channelsDirected adoption and loyalty strategies in online and mobile channels to create new entry points including re-launching hilton.com and its localized websites which resulted in significant increases in unique visitors and page viewsManaged in-house SEO programs, agency SEM campaigns and affiliate marketing activitiesConsolidated reservation call centres into Singapore to enhance service levels, boost direct marketing capabilities and reduce costs Show less

Launched the Integrated Systems Project, a total project cost of USD 72M, across the APAC hotels to deliver customer preference, manage CRM, maximize distribution and drive revenue into the hotels through Central Reservations and Hotel Based SystemsSuccessfully migrated all IHG brands to HOLIDEX Plus, the new Advanced Reservation System, to maximize distribution channels and revenue performanceInstituted OPERA next generation Property Management System together with hotel CRM… Show more Launched the Integrated Systems Project, a total project cost of USD 72M, across the APAC hotels to deliver customer preference, manage CRM, maximize distribution and drive revenue into the hotels through Central Reservations and Hotel Based SystemsSuccessfully migrated all IHG brands to HOLIDEX Plus, the new Advanced Reservation System, to maximize distribution channels and revenue performanceInstituted OPERA next generation Property Management System together with hotel CRM software in all owned hotels to expand sales potential and drive efficiency of sales resources Show less

Designed and implemented Integrated Business Plan (IBP) in all the hotels globally. IBP is IHG Group’s suite of automated business plans with standard KPIs and business metrics on a common platformDeveloped various management systems and procedures which includes business development planning, sales forecasting, strategic planning, and key account managementAdvised hotel development opportunities and recommended markets for new hotel development, brand conversion, feasibility… Show more Designed and implemented Integrated Business Plan (IBP) in all the hotels globally. IBP is IHG Group’s suite of automated business plans with standard KPIs and business metrics on a common platformDeveloped various management systems and procedures which includes business development planning, sales forecasting, strategic planning, and key account managementAdvised hotel development opportunities and recommended markets for new hotel development, brand conversion, feasibility of management and franchise contracts Show less