Product Manager, Sharper Image/Homedics Consumer Electronics
Commerce Township, Michigan, Us
Grew new businesses meeting a very aggressive first year goal of Sharper Image's big comeback. Defined and executed business, channel, brand and product strategy for consumer electronics. Implemented all aspects of product marketing. Directed industrial design, product development, point of purchase strategy, product marketing, pricing, and market launch to national retailers including Bestbuy, Bed Bath and Beyond, Target, Walmart, Dillard's, Amazon, and QVC. Led a global cross-functional team to take conceptual ideas to deployment reporting to COO and CMO.Led product representation including positioning, and content management for consumer-facing online commerce and national retail stores (Sharper Image, HMDX, and HoMedics brands).Managed and successfully negotiated deals with over 20 partner factories overseas for global product launches.