Passionate entrepreneur with 14+ years of experience shaping digital narratives and empowering businesses to thrive in the online realm. As the founder of Midnight Sage Digital Marketing, I've built a brand synonymous with creativity, innovation, and transformative digital solutions.Job Roles:💼Spearheading the strategic vision for Midnight Sage, steering the company toward unprecedented growth and success.💼Formulating and implementing data-driven strategies, analyzing market trends, and staying ahead of the curve in the ever-evolving digital landscape.💼Fostering a culture of teamwork, collaboration, and knowledge sharing to propel Midnight Sage and its partners toward collective success.💼Forging partnerships, nurturing client relationships, and exploring new avenues for business expansion and collaboration.💼ensuring seamless user experiences, and leveraging technology to enhance online presence.Let's connect and explore the possibilities of collaborative success in the digital world.

■ Amazon best selling author of 2 books■ Amazon best selling co-author of more than 9 books■ A registered author/writer at the National Development Board of the Philippines■Coached writers in content writing best practices, helping them improve employer satisfaction by 50%■Work with a variety of clients, creating web content, marketing communications, feature articles, press releases and white papers■Developed, scripted, produced and edited promo launch campaigns & sizzle reels to support several creatives and businesses■Conduct research and compile findings in an organized manner■Work as a self-employed freelance writer for websites■Freelance writer for hire for academic, research and creative writings■Engage with the CEO and creative team lead to help create core messaging

■Industry Trends and Innovation: Stay updated on the latest industry trends, emerging technologies, and creative best practices within the radio and advertising industry. Proactively seek opportunities to leverage new ideas, techniques, and platforms to enhance the effectiveness and impact of advertising campaigns.■Creative Strategy Development: Develop and implement creative strategies that align with the brand identity and objectives of 99.1 Sambal FM Advertising Agency. Collaborate with the management team to define the creative direction for advertising campaigns across various media platforms, with a specific focus on radio.■Conceptualization and Ideation: Generate innovative and compelling ideas for radio advertising campaigns that resonate with the target audience. Translate conceptual ideas into creative briefs, storyboards, and scripts that effectively communicate the desired message and brand image.■Client Collaboration: Collaborate closely with clients to understand their marketing objectives, target audience, and messaging needs. Attend client meetings and presentations to present creative concepts and obtain feedback, incorporating client input into the creative development process.■Campaign Execution: Oversee the end-to-end execution of advertising campaigns, ensuring they are delivered on time, within budget, and in line with the client's requirements. Coordinate with cross-functional teams, including account managers, production teams, and talent, to bring the campaigns to life.

■Business Strategy Development: Collaborate with the management team to develop and refine the company's overall business strategy. Conduct thorough analyses of the construction industry, market trends, and competitors to identify opportunities for growth and improvement. Provide strategic recommendations and actionable plans to optimize business operations, enhance competitiveness, and drive profitability.■Process Optimization: Assess and evaluate the company's existing processes and workflows to identify areas of inefficiency, bottlenecks, or opportunities for improvement. Develop and implement strategies to streamline operations, improve productivity, and enhance overall operational effectiveness. This may include optimizing project management methodologies, refining communication channels, and implementing effective cost-control measures.■Financial Analysis and Planning: Analyze financial data, including budgets, forecasts, and financial statements, to identify areas of financial strength and weakness within the organization. Develop financial models and projections to support decision-making processes and identify opportunities for cost reduction, revenue optimization, and risk mitigation. Provide financial recommendations to drive sustainable growth and improve the company's financial performance.■Performance Monitoring and Reporting: Establish key performance indicators (KPIs) and performance metrics to monitor the company's progress towards strategic goals. Develop reporting mechanisms to track and communicate performance trends, financial results, and operational insights to the management team. Regularly review and analyze performance data to identify areas for improvement and provide actionable recommendations to address challenges or capitalize on opportunities.■Change Management and Implementation: Assist in implementing organizational changes and initiatives to support strategic objectives.

■Assisted faculty members, educators and students with projects requiring extensive research.■Edited research papers, checked for English language usage, sentence structure and punctuation used made necessary changes as required.■Ensured final papers to be free of any grammatical errors.■Prepared various articles for universities by conducting regular research using educational software.■Edited and proof read all technical content prior to its publication, checked content for various specifications.■Verify the reliability of research reference materials.■Formats text to check for font size, and general page layout, preparing final results for production in electronic format

■ Partnered with a diverse team of software developers, technical designers, and content writers to create a quality user experience for a new software application, which included interfacing with stakeholders to align UX design with product vision and consumer needs■Managed all templates, brand consistency, and design elements.■Spearheaded UI/UX design/development for 95% of client projects.■Produced wireframes, XHTML code and CSS that contributed to user-centered design (UCD) efforts for dozens of Web pages.■Create a unified user experience for an e-commerce website and application, which includes leading wireframing activities and identifying new web features■Coordinate with web developers, graphic designers, and engineers to improve website interactions, which resulted in a 30% increase in user satisfaction■Perform testing and research on user journeys, develop storyboards and web copy, and deliver presentations to the UX team on design enhancements■ Analyzed feedback from customers and identified design solutions to improve web functionality and interactionsTechnology: UI design, Responsive web design, Front-end programming (Coding), Interaction design, Photoshop, Illustrator, User centred design, Figma

■works on small to large projects for a variety of agencies and businesses.■Formulated content pieces and editorials on a weekly basis■Edit/Write blog posts, case studies, and various online marketing materials.■Research topics and interview software developers for content clarification.■Write various content for website articles■Write articles based on targeted topics of the client, including desired SEO keywords and phrases.

■Collaborated with clients across the globe to design and develop details on book character layout and background illustrations.■Helped launch 100+ Amazon Best selling authors ■Created concept, design and Illustrated story■Provided creative insights, editorial, art (traditional and digital) and related artist skills as needed to a variety of clients■Managed client expectations while meeting creative deadlines and deliver finished product

■Managed writing, fact-checking, design, and publication team for monthly (local & foreign) author launch ■Provided critical evaluations of proposals, research and manuscripts for 100+ Amazon bestselling Authors■Adhered strictly to deadlines and ensuring project completion.

Co-founded Romanban & Sewell and present company to potential clients. Run sales cycle from researching prospects to cold calling, in-person meeting, pitching, consulting, negotiating and closing deals

Business Development Board of Director- collaborating with Sales, Marketing, Business and Tech teams to create custom RFDs for clients. Adept in formulating tech requirements for different industries, reducing dependency on tech teams and speeding-up the process by 31 %.

Identified and developed new business opportunities- expanded from selling locally to internationally, bringing in new clients every month.

■Worked closely with project managers and designers to ensure that final products adhere to predetermined budgets, scope, and designs.■Engineered modern applications with Java, JavaScript and SQL ServerBuilt innovative microservices and web services (REST)■Created and tested applications for websites■Builds, designs, and maintains all websites and software applications.■Regulates exposure to business stakeholders and executive management as well as other authorities.■Designs, writes, and edits website content.Understands UI, cross-browser compatibility, and general web functions and standards.■Creates solutions for identified problems or bugs.■Communicates with colleagues, managers, and stakeholders daily.■Executes assignments with the use of web applications, scripts, and programming languages such as HTML, CSS, JavaScript, and APIs.■Develops and validates test routines to ensure the quality of the external and internal interface.■Plans and delivers software platforms and products across multiple organizational units.

■Developed and implemented a new brand strategy for the company, including logo design, color palette, tone of voice, and positioning.■Managed all aspects of the rebranding process from creative development to implementation across multiple channels ■Created content for various marketing channels including website copywriting, email campaigns, blog posts, social media posts, etc.■Worked with clients to understand their design needs and develop concepts that met their objectives.

Produce smart, high-quality graphic designs and provided a creative design, within a tight timeframe, which reduced overtime costs associated with clients, and delivered a superior product on time and within budget.

■Designed layout pages for the book , "The Science of Aging Well: How to Look 20 Years Younger" by Mike Chan, CEO of Lumiere Skin Philippines■Administered and prepped files for different press and print purposes■Developed and produced world class layout work as per production requirement

■Conducted extensive research to gather authentic information on project-specific areas of inquiry.■Coordinated with publishing clients to understand content performance, metrics, and reader feedback.■Formulated content depending on the voice of the platform■Created content for a wide variety of paper and digital audiences and platforms.

■assist with editorial functions such as processing manuscripts, handling general correspondence, and supervising advertising activities. ■Creative freelance writer with years of experience in marketing strategy and brand development. Skilled at suggestive sales techniques and engaging all types of audiences. Diligent editor with a keen eye for detail.

■Designed book cover and inside illustrations customized based on client's needs and published in a variety of different media■Worked under deadline developed designs to meet customer needs through consultation with leadership.■Responsible for created illustrations for various clients in multiple mediums, from conceptual designs to the final product.■ Worked on the final stages of the project until it is ready to be presented.

Provided creative direction and designed the book interior of the book, "In the Crosshairs"Order it on Amazon: https://www.amazon.com/Crosshairs-Anthology-Protest-Poems-Prose-ebook/dp/B07PDBJ8ZP