Jin Seo Email and Phone Number

• Identified, evaluated & executed immediate and long range opportunities based off client needs, customer profiles and trend relevance • Conceptualized creative direction, architected program briefs and identified materials/finishes/target pricing to reflect whitespace opportunities in hard home categories: indoor storage, garden storage, small furniture items, hard decorative gift items • Implemented critical design eyes and elevated standards to product creation and commercialization lifecycles • Aligned company product execution across categories through sharing resource materials, color, art/print/pattern, techniques, finishing• Instilled curiosity, motivation and standards within talent pool

• Analyzed global retail landscape and seasonal market messaging; identified immediate and long-term opportunities; translated into aspirational, achievable and relevant concept direction for 5 internal private label bedding brands and their product extensions• Elevated and fine-tuned internal brand messaging through materials usage, technique application, art, color and finishing details• Grew in-store footprint of 2 private label brands from 80 to 250 doors; increased section size of exclusive private label brand from 8FT to 16FT in 500 doors• Grew private label and product development program placements via collaborative partnerships with executives & buyers within bedding, towel, bath and seasonal divisions • Traveled internationally for trade show research, factory sourcing, product development and sourcing • Achieved margin goals w/vendors & factories while maintaining product integrity through extensive communication, negotiation and partnering• Instilled practices of comprehensive design research, critical thinking, presentation, execution and communication • Coached, managed and mentored a lean design team of 4; managed external talent hired for seasonal projects; partnered with cross-functional colleagues to maintain consistency of stories, deliveries and product integrity

• EGAL DANCE, NY, NY. Creative consultant to Misty Copeland for EGAL. 2016, 2017• CIFFI (Cornell Institute of Fashion & Fiber Innovation). NY, NY. Founding member. Fa 2013• FASHION MARKETING & BUSINESS STRATEGY THESIS, F.I.T., NY, NY. Panel Judge. Fa 2013• SHENZHEN DESIGN CONFERENCE, Shenzhen University, China. Guest Speaker. Fa 2011• PARSONS THE NEW SCHOOL FOR DESIGN, NY, NY. Adjunct faculty/course instructor. 2009-2012 • DESIGN CONSULTANT. NY, NY. 2001-2014 •Clients: Cardinal Health, OXO,Ralph Lauren, Smart Design World Wide, Sugoi Performance Apparel.

BRAND MISSION: to hear women and make them feel GREAT – with style, ease and authenticity. CONCEPT VISION: to lead the charge in delivering crafted “tools of the day,” addressing the ephemeral landscape of what is relevant, stylish and practical. • Identified opportunity within the women's casual and active markets to create and deliver items from foundation, luxe-leisure, travel, active/wellness and ready-to-wear within one concept• Curated, strategized and executed all product creation operations of business, from concept and product evolution to customer interface • Founded wholesale account base, curating partnerships with proprietors and buyers from brick/mortar specialty RTW, boutique mind/body/fitness, 5- Star hotel/resorts and online retailers (i.e. Rakuten); partnered with exclusive retailers for seasonal trunk shows and private line openings• Presented collections at the New York Coterie and Atlanta Apparel Shows• Co-founded brick/mortar retail venue; curated and layered complementary RTW offerings, including jewelry, hats, accessories (Southampton, NY. March 2014 - March 2015) • Architected online website and e-commerce platform: http://www.51inc.com• Traveled domestically and internationally to source fabric mills and factories, develop and approve product and negotiate final pricing

• Creative lead for Young Men's and Young Contemporary design teams (10 reports); co-directed product development team and led fabric R&D department• Established seasonal design direction and presented collections to sales teams, key accounts and licensee partners• Led seasonal collaborations with international development teams from Japan, Australia and Europe to buy, translate and tailor collections to suit regional requirements • Led organizational change via staff re-engineering, intensive team skill enhancement and driving x-functional process transparency • Led launch team to deliver Hurley’s Phantom Board Short, identifying whitespace for a board short that delivered elite end-user performance and “felt like a second skin” in the water • Partnered with Sales, Production and Marketing counterparts to deliver special make up deliveries related trade shows, international and local events• Revitalized diminishing junior’s business via elevated imaging, cultivating retail partnerships and designing strategic collaborations with grass-roots organizations and the local community • Married relevant applications of Nike R & D in innovation technology to footwear, wetsuits and edited lifestyle apparel programs • Achieved on-time sample deliveries at 100% completion, reduced prototyping by -35%, regained 5 wks production L/T and managed out late delivery penalties through re-engineered development and presentation processes• Traveled seasonally to Europe, NYC, Japan and HK for design research and development, factory meetings, production approval• Creative lead for licensee partnerships: hats, swim, bags, kids, hard/soft accessories

• Men’s Active design lead, adding technical “outdoor” concepts & adapting to the growing shift to outdoor recreation in consumer lifestyle trends• Traveled globally to research seasonal trends and international retail landscape; off-shore factory trips included fabric R&D, wash and finishing development, factory sample execution and production approval• Delivered incrementally focused product deliveries & POV store messaging through extensive x-organization partnership & retail group collaboration• Creative lead for pilot group spear-heading a corporate wide initiative to adopt the Adobe Creative Suites into the product creation process • Coached, mentored & managed 7 design/pre-production teammates: structure, roles, season initiatives, accountabilities, travel and budgets• International & Domestic travels included: • 3x/yr design R&D: Japan, Europe, Los Angeles, Mexico, Canada • 2x/yr factory: China, Hong Kong, South Korea, India • 3x/yr corporate HQ merchant presentations: SanFrancisco, CA

• Launch team for RLX Ralph Lauren, establishing RL footprint in the Outdoor Industries’ in areas of outdoor, cycling, endurance and snow sports • RLX Design point of contact for elite, sponsored athletes in obtaining and translating fit and product performance feedback in all categories• Presented seasonal collections to sales teams at season launch meetings; presented to key accounts at Outdoor Retailer, The Ski Show and Interbike, Las Vegas.• Organizational x-functional partner in product concept/design, planning, execution and delivery • Led design teams for Men’s Blue Label Knits, Sportsman, RRL and Polo Sport; delivered micro-capsule of performance items under Purple Label • Designed, fabricated and engineered women’s Polo Sport and RLX knit product, defining fit, styling and detail execution from sample to production • 3x/yr travel design R&D• 2x/yr overseas factory travel, to ensure product integrity, execution and deliveries • Direct reports: 8

• Designed, fabricated and engineered women’s Knits & Sweaters under the Sport division: Jones New York Sport, Lauren Ralph Lauren, Jones & Co., Jones Weekend• Launch team for licensee brand Lauren Ralph Lauren; collaborated with RLHQ design team to translate seasonal brand statements for Federated Department Stores distribution channels

• Assisted Tracy Reese in all aspects of design/resourcing/development/execution of collection creation• Managed and coordinated backstage operations of runway productions