I’ve failed.I started a business in China and thought it was going to be a huge win. Spoiler alert: It wasn’t. I failed, big time. But here’s the thing—those lessons were invaluable. That experience taught me more about resilience, adapting to challenges, and what not to do than any textbook ever could.But then came the flip side: success. I helped an Amazon business grow to seven figures in just three years. How?By focusing on product design, branding, and strategy that actually work in competitive markets. I’ve taken those hard-earned lessons and turned them into wins for others.I also helped develop Epson's EcoTank design and refilling system, which transformed the printer market and created a new market segment, positioning Epson as a leader against other printer makers. That success proved how impactful smart design and strategic development can be.I’m Jinup Son, founder of SoyStudio, where we don’t just design products—we create market-ready, fail-proof solutions. My journey started at BMW Designworks, working with clients like BMW, Seiko Epson, HP, Sennheiser, and JBL. And in 2010, I decided to do my own thing by launching SoyStudio.Here’s what I do now: I help entrepreneurs and startups turn their visions into products that win. My expertise? Product design, development, branding, and strategy. I believe in eliminating failure at every step. If you want to turn obstacles into opportunities, I’m here to help.Let’s make your vision happen.