Blink is an agency on a mission. Our focus is to elevate your brand’s reach above the noise so your small business, medical practice or healthcare organization experiences growth.

Renaissance Limos is South Florida's elite luxury-suv transportation service, catering to corporate executives, small businesses, and sophisticated travelers. We specialize in seamless airport transfers and personalized, on-demand travel for meetings, dinners, and exclusive events.

- Leads market research and competitive intelligence for the MYFEMBREE®, including planning, development, vendor selection, oversight, monitoring of data collection, data analysis, and interpretation of results to form actionable insights- Plays a critical role in enhancing marketing, sales, and market access offerings by developing insights from information, and translating insights to shape commercial strategy and decisions- Manages vendor partnerships including negotiating costs, on-boarding, ensuring accountability, and project execution- Develops relevant and compelling presentation of insights for key stakeholders, including brand leadership, cross-functional partners, and senior management while adapting communication style based on audience- Prepares key deliverables (e.g., situation analysis, market assessments) to keep stakeholders informed and identify knowledge gaps to be addressed with future market research- Leads the development of deep dive analytical suite assimilating insights from multiple sources, both internal and external, to help provide a thorough understanding of brand Partners with key stakeholders to understand business priorities and the related reporting needs of the organization; design and create reports for high-- Leads competitive intelligence information gathering, analyses, and communication for the Women’s Health landscape.Develops and prioritizes key business questions with the cross-functional support of medical, clinical, brand teams, and other partners in the organizationBuilds coverage plans and coordinates data collection and reporting for major conferences- Identifies and highlight risks, challenges, and opportunities for current and future MYFEMBREE® business; recommends mitigation strategies and differentiation opportunities- Organizes and facilitates competitive workshops with cross-functional team members with internal and external partners.

- Contributes to in-house early-stage development projects by conducting market research, developing and refining Target Product Profile, and incorporating marketing inputs into the clinical development plan to assess value and strategies to enhance and maximize product potential- Analyzes target therapeutic area and potential target therapeutic area competitive landscape, potential commercialization considerations, risks, and key success factors vis-à-vis company’s strategy- Analyzes the treatment paradigm, unmet medical needs, competitive landscape, commercialization considerations, and revenue/profit potential of in-house development projects and in-licensing candidates by desk research and market research with third-party market research and business strategy firms - Supports decision-making by providing information and analyses and interpretation, business insights, and recommendations to Senior Leadership

Rethink Creative is a insight-led strategy-first brand and design studio for mission-minded businesses. Led a team of 7+ employees to grow the business to over $1M+ in sales, spanning over 40 clients in 5 years. Started with Brand Strategy as the only service and then added new brand execution services to include Websites, Market Research, Brand Strategy, Digital Marketing & Campaign Marketing. Created a Proprietary New Innovative Measure for Clients and Brands called "Brand Score" - a subjective measure used by Rethink Creative to evaluate and benchmark brands Visuals, Voice, Social Presence and Web Performance of Brands. Elevated the team culture by creating physical "Culture Wall" in the office where team members recognized and celebrated their client and peer success stories

Manage market research budget of $1.1M and prepare for launch of aliqopa (copanlisib) in the follicular lymphoma space by many studies including segmentation studies to understand uptake curves in adult and pediatric segments. Kick-off of Strategic planning process for Nexaver and Stivarga, combined sales of $2.3 B, by leading situation analysis, insights and sales segmentation world wide. As a critical member of the Oncology business unit cross functional team, provide comprehensive analytical and forecasting support and working closely with regions and countries, managing on-going forecasting activities.

Champion the Triple Bottom Line: Social, Environmental & Financial to the brand planning process toensure adherence and follow-through by US brand teams. Develop market-based, insight-driven, holistic brand strategy for Must-Win Markets working alongside Global Insights and Forecasting team in Denmark. Conduct campaign research with budget of $1.6 M for branding, messaging, segmentation and visual aids for Tresiba in the long-acting type-2 diabetes market. Lead and execute the CI plan to support research and clinical insights across the portfolio of assets, and secure execution of the CI plan through robust methodology in a timely manner and thorough selection of the subject matter expert vendors. Proactively identify business questions and determine the optimal approach to uncover actionable insights and recommendations to address business issues through data, analytics, and marketresearch.

Support Strategic Planning Cx Process for Zometa ($1.5 Billion) & Femara ($1.2 Billion) by providing Forecasting Assumptions & Analysis. Led opportunities to bring innovation and learnings to create a best in class insights and analytics capabilities and cultivate a culture of learning to improve individual and team performance by establishing performance metrics and tracking. Provide leadership and strategic thinking for assigned primary market research projects for our product including framing critical business questions, identification of information needs, identifying considerations from other data sources, development of research/analysis plans and management of the research process to deliver an objective understanding of key customers, competitors, products and current/future market developments. Support, influence and foster the culture of data-driven, fact-based decision making across Oncology and leverage data mining and predicative financial modeling tools to provide actionable recommendations and solve business problems. Develop strong and strategic partnership with regional brand teams of all 5 regions - North America, Emerging Growth Markets, Europe, Japan & Latin America - to ensure uniformity in approaches to market segmentation and forecasting algorithms and methodologies for insight generation.

Support Zarnestra (early-phase in AML & MDS) & Doxil ($400M sales) in the Ovarian Cancer Marketby working with brand team on Forecasting Assumptions, Sales Segmentations & Deep DivesArticulate the rationale, hypotheses, and methodology of research approaches to both the managerand the franchise / client team proactively and ensure the business objectives are met andcommunicated in an effective way. Worked closely on teams with Sales Management Organization & Marketing to identify complex problems of sales force deployment & sales optimization strategy through channels (D6 – clinics, Hospitals, Retail, etc)

Led “Annual Business/Forecast Plan” of $680M in server sales alongside Marketing, Sales,Operations and Finance. Granted Award for saving IBM $6M by implementing Lean Manufacturing/Six Sigma to drive efficiency improvements and reduce "Waste" in the Server Manufacturing Plant via optimization of existing processes and adapting continuous improvement on all product-specific parameters.