I am particularly skilled at positions related to digital marketing. I worked as a planning supervisor in Hylink Digital Solution (No.1 advertising group in China) for four years. I was in charge of a small-sized team, mainly providing digital agency services to BMW China, through which I was increasingly expert in marketing strategy, digital marketing propaganda skills and publicity timing. I was primarily responsible for BMW M and BMW Branding series campaigns, taking responsibility for making publicity strategy, media strategy, budget allocation, project proposal, overall planning strategy of departments like Social Media, SEO, Content Marketing, Creative, Tracking. Bagged several rewards in the field of digital marketing, such as Media Integration Services Bronze Award of The 19th International Advertising Festival, 2012 ROI Festival. Other clients that I served more than one year: Google (Chrome). From last year, I began to pursue a master degree in New Media Management. At present, I've obtained the master degree in New Media Management, S.I. Newhouse School of Public Communication, Syracuse University. During that period, I studied how to help enterprises solve a problem in the disruptively digital marketing strategically and maximize enterprise's awareness with a relatively small publicity budget. Courses that I've studied like brand management, marketing, leadership, and accounting.
Listed skills include Management, Marketing, Digital Marketing, Integrated Marketing, and 7 others.