Jin Yi Chua

Jin Yi Chua Email and Phone Number

Design Research and Product Innovation (SEA and Oceania) @ Samsung Electronics
Singapore
Jin Yi Chua's Location
Singapore, Singapore, Singapore
About Jin Yi Chua

Hello, I'm Jin Yi. My work involves developing products and business ventures for APAC markets, using user-centered research and innovation, guided by design and systems thinking.I currently lead user research and new concept development projects at Samsung Electronics' regional corporate incubator, but previously consulted for global product, brand, and marketing teams at Fortune 500 companies like Google, ByteDance, L'Oreal Paris, Unilever and more.

Jin Yi Chua's Current Company Details
Samsung Electronics

Samsung Electronics

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Design Research and Product Innovation (SEA and Oceania)
Singapore
Website:
samsung.com/in
Employees:
6523
Jin Yi Chua Work Experience Details
  • Samsung Electronics
    Design Research And Product Innovation (Sea And Oceania)
    Samsung Electronics
    Singapore
  • Samsung Electronics
    Design Research & Product Innovation (Sea & Oceania)
    Samsung Electronics May 2023 - Present
    Singapore
    Product Innovation Team is a corporate incubator, based within the Regional HQ, developing consumer-driven innovation for Southeast Asia and Oceania markets, across Samsung's portfolio of products, experiences and touchpoints.- Lead research-to-innovation projects, overseeing whole funnel from scoping, interview moderation, workshopping to concept design and development - Delivered global impact via: Smart Switch app (2023/4), Shop app (2024)
  • Quantum Consumer Solutions: Insight & Design Strategy
    Associate Consultant (Apac)
    Quantum Consumer Solutions: Insight & Design Strategy Mar 2021 - Apr 2023
    Singapore
    Quantum is a global insight, strategy and innovation consultancy, with offices in Singapore, London, Dubai, India, Sri Lanka, Indonesia and Bangladesh. - Consumer strategy for APAC, primarily around brand strategy and innovation, driven by data and insights- Clients worked with: Google, L’Oreal Paris, ByteDance, Unilever, Philip Morris International, Colgate-Palmolive, Bahlsen, etc.
  • Ministry Of Social And Family Development, Singapore (Msf)
    Policy Researcher
    Ministry Of Social And Family Development, Singapore (Msf) Jun 2020 - Mar 2021
    Singapore
    Policy Research Office | Strategic Planning, Research and Development Group (now Research and Analytics Division)- Policy research and data analysis- Supported research engagement strategy & efforts to build stronger partnerships with external organizations

Jin Yi Chua Education Details

Frequently Asked Questions about Jin Yi Chua

What company does Jin Yi Chua work for?

Jin Yi Chua works for Samsung Electronics

What is Jin Yi Chua's role at the current company?

Jin Yi Chua's current role is Design Research and Product Innovation (SEA and Oceania).

What schools did Jin Yi Chua attend?

Jin Yi Chua attended Nanyang Technological University, Boston University, National University Of Singapore, University Of Macau, St Andrew's Junior College.

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