Trade Marketing Executive
Current• Plan and develop the yearly and monthly promotion plan and the marketing calendar adhering to global marketing guidelines and the management’s target KPIs for offline stores.• Plan, execute, and manage promotion plans to increase Innisfree brand awareness and sales in multi-brand stores (Sephora).• Conduct business and channel sales performance tracking for follow-up and action plan development.• Set targets, monitor the performance of ‘pillar’ products across all channels, and develop strategic plans to create incremental sales growth.• Identify potential third-party tie-ups to drive additional footfall to the business.• Conduct market trend analysis and promptly monitor competitors’ activities to identify additional sales opportunities.• Regular liaison with HQ to monitor and review the effectiveness of all trade activities to generate insights for future promotions planning.• Coordinate with different departments, including e-commerce, brand marketing, sales, and operations, to drive successful promotions.• Responsible for managing the POS system in offline stores, including promotion settings and system maintenance.
