Trade Marketing Executive
Current- Plan and develop the yearly and monthly promotion plan and the marketing calendar adhering to global marketing guidelines and the management’s target KPIs for offline stores.
- Plan, execute, and manage promotion plans to increase Innisfree brand awareness and sales in multi-brand stores (Sephora).
- Conduct business and channel sales performance tracking for follow-up and action plan development.
- Set targets, monitor the performance of ‘pillar’ products across all channels, and develop strategic plans to create incremental sales growth.
- Identify potential third-party tie-ups to drive additional footfall to the business.
- Conduct market trend analysis and promptly monitor competitors’ activities to identify additional sales opportunities.
Mar 2024 - Present
