As the General Manager of APD Maroc, a leading association for the progress and development of executives in Morocco, I have been working for over 19 years to promote the exchange of ideas, experiences, and best practices among business leaders, policymakers, academics, and civil society. With my expertise in business strategy, negotiation, and leadership, I have contributed to the organization of multiple events, seminars, conferences, and workshops on various topics related to the economic, social, and environmental challenges and opportunities facing Morocco and the region. I have also supported the development and growth of the APD network, which currently counts more than 500 members from different sectors and backgrounds, fostering a culture of dialogue, collaboration, and innovation. My mission is to empower and inspire Moroccan executives to become agents of change and progress in their organizations, communities, and society. I value diversity, excellence, and integrity, and I seek to bring these values to every project and partnership I engage in.