Drive the development and execution of the organization's brand marketing strategy across 9 CEE markets, ensuring alignment with the company's overall vision, mission, and business objectives. Provide leadership and mentorship to the international brand team of 50+ marketing professionals. Set clear performance goals, conduct regular evaluations, and identify opportunities for professional growth within the team.Foster strong relationships with internal stakeholders, including product, sales, bizdev and executive teams. Define and refine the organization's brand positioning and messaging, ensuring it resonates with the target audience and differentiates the brand from competitors. Oversee the planning and execution of integrated marketing campaigns that leverage a mix of digital, traditional, and other state of the art marketing tactics. Utilize data-driven insights to optimize campaign performance with positive ROI impact, while upholding brand guidelines and maintaining a consistent brand voice.

Leading marketing agenda for selected international beverage and sport nutrition brands across East Europe region incl. scale markets: Russia, Turkey, Poland, Romania and UkraineIdentifies opportunities for growth and creates PepsiCo long term strategy.Drive E2E innovation process for dedicated categoriesBuild strategic approach and validates commercial size of prize

Identifies and develops white space opportunities (new categories / new formats / acquisitions).Identifies and drive projects in new categories / territoriesIdentifies 3rd parties potential and developing alternative GTM strategiesManaging remote teams

Leading, managing and mentoring mid-size team... Member of BU Leadership TeamResponsible for 360 marketing management of PepsiCo core brands on CZ/SK marketsDevelopment of brand strategies and setting up detailed activity gridsCreating communication strategies and coordinating/supervising media buying processCoordinating various PepsiCo departments(manufacturing, logistics, finance, sales, back office) throughout NPD processManaging and negotiating external agencies contractsNegotiating media buying conditions

Create and control dedicated A&M budgets in order to deliver brand/category KPIsDevelop country annual Business Reviews with clear outcomes and action recommendationsRegularly evaluating market/consumer trends with focus on indication of business opportunitiesManaging local and international agencies while working on various ATL/BTL projectsOverseeing execution in strong cooperation with Trade Marketing and Sales teamsDriving corporate sponsorship of sport teams

Responsibility for activations of marketing strategy for SONY and SONY core sub-brandsSegment/channel/category-wise net sales budget settingChannel managementProduct pricing strategy, price build ups Communication and support of a local sales teams – special offers, bundlesSales forecasting and other analyses, evaluation reports and category development predictions

Marketing studies coordination - ACNielsen, IWSR, DataServis, TNS-AISACorporate projects management - Budget responsibility.Off trade support programs management - Shelf merchandising, seasonal on-packs.On trade volume incentive programs management - Tailor made activities for key venuesSales/Marketing KPI’s leader - Overall target setting, monthly phasing, reporting to HQ.On trade segmentation model leader - Sales representative training.