Jiří Jón Email & Phone Number

Prague, Czechia

I was honored to be part of the jury in the following marketing competitions:Effie Europe - 2021, 2022Effie Czech Republic - 2018, 2020, 2021WebTop100 - 2019Ad Venture Student Competition - 2022

Prague, Czechia

- Built the Consulting division from the ground up to become a stable revenue stream- Developed multiple brand positionings in the areas of retail, tech, leisure, medical and service- Lead the effectiveness agenda of Ogilvy resulting in the most effective agency on the market, and consulted other WPP entities on effectiveness - Built the biggest strategy team in the CZ/SK market consisting of Strategy Director, Strategic Planners and Junior Strategic Planners- Active promotion… Show more - Built the Consulting division from the ground up to become a stable revenue stream- Developed multiple brand positionings in the areas of retail, tech, leisure, medical and service- Lead the effectiveness agenda of Ogilvy resulting in the most effective agency on the market, and consulted other WPP entities on effectiveness - Built the biggest strategy team in the CZ/SK market consisting of Strategy Director, Strategic Planners and Junior Strategic Planners- Active promotion of strategy & consulting expertise in the media- Built a new expertise and educated the market on the topic of Brand experience- Mentored colleagues out of my team- Built a publication platform Growth Feed Show less

- Lead the team, which created sustainability strategies for major brewery, telco operator and utility provider (brands cannot be specified due to NDA)- Kolaloka brand - development of a new brand & product- Alaskan Fisherman - development of a new brand and experience - Created activity program for a major bank on the market to increase consideration of a specific target audience- Co-created a new positioning of a different bank after a merger (brands cannot be specified due… Show more - Lead the team, which created sustainability strategies for major brewery, telco operator and utility provider (brands cannot be specified due to NDA)- Kolaloka brand - development of a new brand & product- Alaskan Fisherman - development of a new brand and experience - Created activity program for a major bank on the market to increase consideration of a specific target audience- Co-created a new positioning of a different bank after a merger (brands cannot be specified due to NDA)- Product portfolio mapping & innovation for a utility provider Show less

- Oversaw activities & process for Effie application resulting in the biggest Effie success in history of Ogilvy - 7 awards, including 4 golds. Ogilvy was the most effective agency on the market 4 years in a row and gained as many as awards under my supervision as in all previous cca 20 years. - (Re)positioned the brands Calibra, Trinity Bank, Margot and set communications for many more- Lead the strategy team to successfully win the pitches for the Czech Census 2021, Dr.Max, Sodexo… Show more - Oversaw activities & process for Effie application resulting in the biggest Effie success in history of Ogilvy - 7 awards, including 4 golds. Ogilvy was the most effective agency on the market 4 years in a row and gained as many as awards under my supervision as in all previous cca 20 years. - (Re)positioned the brands Calibra, Trinity Bank, Margot and set communications for many more- Lead the strategy team to successfully win the pitches for the Czech Census 2021, Dr.Max, Sodexo, Roche and other smaller projects- Set-up and established the strategy team, externally consulted and mentored two junior planners Show less

Prague, The Capital, Czech Republic

Achievements:• In charge of online strategy for IBM for 11 countries• Planned campaigns for Lego - including successful "Grandma campaign" which was picked up by global office to be rolled in multiple markets• Co-created new Ogilvy+Kantar Millward Brown product - Consumer journey• Was in charge of the strategy for multiple successfully won pitches• Represented the agency on awards jury as well as conferences and in media• Managed awards applications process which lead to… Show more Achievements:• In charge of online strategy for IBM for 11 countries• Planned campaigns for Lego - including successful "Grandma campaign" which was picked up by global office to be rolled in multiple markets• Co-created new Ogilvy+Kantar Millward Brown product - Consumer journey• Was in charge of the strategy for multiple successfully won pitches• Represented the agency on awards jury as well as conferences and in media• Managed awards applications process which lead to multiple effectivity awardsClients:• Air Bank, Ford, Českomoravská stavební spořitelna, Dr.Max, Lego, SmartPay, SodexoResponsibilities:• Brand, channel and B2B performance strategy for current clients and new business reviews • 360 (ATL, BTL, non-standard, social, CRM, digital & mobile, customer experience) strategy planning • Strategy direction based on clients’ briefs, creating briefs for the creative team while cooperating with the media agencies and other specialists teams to align the creative, media buying and overall strategy• Insights and trends research and implementation of brand strategies and communication campaigns Show less

Prague, The Capital, Czech Republic

• Prepared concept of the class including all materials for the class of Introduction to Online Marketing• In charge of two-semester class providing all necessary information about Online Marketing basics to students• Wrote the first official study material book of the university• Created concept of new grad class on Strategy

Prague, The Capital, Czech Republic

• External advisor for marketing and business activities• Creating business plans, social media and marketing strategies incl. brand creations• In charge of companies’ rebranding and repositioning• Notable clients: Ekro, IKO šindele, Virtuální Pomocník, Krulich Stavby domů, MámVybráno, Viniční altán, NeoVize, Lectura

Prague, The Capital, Czech Republic

• Created online marketing strategy for Amica and for Březňák• Member of the winning team of the Effie awards for Březňák• Member of the winning team of multiple pitches - e.g. Letgo, Bohemia Chips• Created communication, online and social media strategies• Creating campaign architectures, message matrixes and digital ecosystems incl. consumer journeys• Cooperating on creating brand strategies• Presenting creative work to clients for approval or modification• Making… Show more • Created online marketing strategy for Amica and for Březňák• Member of the winning team of the Effie awards for Březňák• Member of the winning team of multiple pitches - e.g. Letgo, Bohemia Chips• Created communication, online and social media strategies• Creating campaign architectures, message matrixes and digital ecosystems incl. consumer journeys• Cooperating on creating brand strategies• Presenting creative work to clients for approval or modification• Making 'pitches', along with other agency staff, to try to win new business for the agency.• Notable clients: Heineken corporation (Krušovice, Strongbow, Březňák, Starobrno, Desperados, Zlatopramen), Bohemia Chips, Amica, Fernet Stock, Buitoni, SOS Dětské vesničky, Unicredit Show less

Prague, The Capital, Czech Republic

Achievements:- Repositioned and was in charge of research from the agency side for Indiana Jerky- Created internal processes with the focus on social media a and overall agency workflowNotable clients:- AAA Holiday, CK Pazderka, Mark DistriResponsibilities:- Created brand, online and communication strategies- Consulted on various business & marketing projects of clients- Internal management consultancy

Prague, The Capital, Czech Republic

• In charge of all activities for the client for two countries incl. project management, budgeting, managing client expectations and strategic consultancy• Working with agency colleagues to devise an advertising campaign that meets the client's brief and budget• Presenting creative work to clients for approval or modification• Making 'pitches', along with other agency staff, to try to win new business for the agency.• Negotiating with clients and agency staff about the details… Show more • In charge of all activities for the client for two countries incl. project management, budgeting, managing client expectations and strategic consultancy• Working with agency colleagues to devise an advertising campaign that meets the client's brief and budget• Presenting creative work to clients for approval or modification• Making 'pitches', along with other agency staff, to try to win new business for the agency.• Negotiating with clients and agency staff about the details of campaigns• Working with agency colleagues to devise an advertising campaign that meets the client's brief and budget• Notable clients LG Electronics, Metropole Zličín, Dove men+ care Show less

Prague, The Capital, Czech Republic

• Founded the agency• Managing the day-to-day activities as well as overall long-term strategy• In charge of hiring process of the students• Developing all the processes• Leading a small team

Prague, The Capital, Czech Republic

• Liaising with, and acting as the link between, the client and advertising agency • Working with agency colleagues to devise an advertising campaign that meets the client's brief and budget• Presenting creative work to clients for approval or modification• Arranging and attending meetings• Making 'pitches', along with other agency staff, to try to win new business for the agency.• Negotiating with clients and agency staff about the details of campaigns

Prague, The Czech Republic

• Performing primary and secondary research, research of online activites including media and social networks• Creating documents such as Creative briefs and Strategy proposals• Co-creating marketing strategies and digital strategies • Proposing schemes of the online communication - creating of "digital eco-systems"• Looking for new trends and emerging technologies • Co-creating pitch presentations

Greater Boston Area

• Performed qualitative and quantitative research to gain valuable consumer insights• Developed Creative brief for an international client• Recommended strategies based on the research and consumer and brand insights• Research into consumer behavior• Research into social media consumption

Prague, The Capital, Czech Republic

• Worked on many national and international clients• Performed primary research of online presence with an emphasis on social media• Dealt with the client on everyday basis• Troubleshooted for both the public and the client• Co-created documents such as creative brief, business plan and project documentation• Filled in applications for creative competitions• Created analyses of progress of campaigns for the client

Boston

• Communicated between team, client and agency to relay information • Wrote weekly status reports and call reports • Developed a creative brief, strategy of the client organization • Was in charge of all the documentations

Ms., Advertising

Minimba, Marketing

Erasmus Exchange Program, Economics, Marketing

Business Economics - Emphasis On International Trade

Halfway through switched to Boston University

Bc., Economics And Management Of International Trade

Education record