Jiri Zeman

Jiri Zeman Email and Phone Number

Category Development / Shopper Marketing / Revenue Management / Commercial Excellence @ Nestlé
vevey, vaud, switzerland
Jiri Zeman's Location
Prague, Czechia, Czech Republic
Jiri Zeman's Contact Details

Jiri Zeman personal email

About Jiri Zeman

• Path motivated professional ensuring for hitting the milestones along the way• 14+ yrs experiencing the world of FMCG & retail and still wondering• Very strong in finding compromise agreement among different stakeholders• Speaker at International Shopper conferences

Jiri Zeman's Current Company Details
Nestlé

Nestlé

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Category Development / Shopper Marketing / Revenue Management / Commercial Excellence
vevey, vaud, switzerland
Website:
nestle.com
Employees:
176275
Jiri Zeman Work Experience Details
  • Nestlé
    Corporate Commercial Development Manager
    Nestlé Apr 2022 - Present
    Prague, Czechia
  • Nestlé
    International Category, Trade Marketing & E-Comm Development Manager
    Nestlé Apr 2019 - Mar 2022
    London, United Kingdom
    Achievements:Co-operation on Tesco CE 3yrs Category vision for PET Care, Infant Nutrition and Coffee. Delivery of the global agreement in years 1-3 and new framework for upcoming years suggested. Tesco CE online campaign to support the launch of Starbucks coffee.Responsibilities:Supporting local markets to develop Tesco tailored category strategies, leveraging macro insights and process knowledge to drive sales, developing regional frameworks and driving category execution on an international basis by taking UK best practices and deploying overseas.Driving continuous Nestle cross-markets and cross-functional network building and a strong relationship with Tesco across different functions, ensuring a good governance of the network.Supporting local markets with leveraging global Agreements (Carrefour Alliance, TGA) and maintaining relationship with Tesco Global Business Unit.Supporting markets to win in Omni Channel based on latest shopper trends.Categories: Coffee, Confectionary, Cereals, Culinary, PET Food, Infant NutritionCountries: CZ, SK, HU, PL, MY, TH
  • Nestlé
    Category Development Manager Confectionary Cz/Sk
    Nestlé Sep 2016 - Mar 2019
    Prague, The Capital, Czech Republic
    Achievements:TOP Launch tracking process supporting major NPDs. Perfect store implementation in traditional trade.Responsibilities:Delivering category growth and creating consultant knowledge across the market. Providing our customers and internal customers with the optimal assortment, pricing, and category exposition, secondary placement; developing and implementing category insights.Supporting ICP process with the key inputs and challenging back marketers based on the current category insight.Assisting sales in building long-term sustainable winning in-store category strategy. Developing strong listing presentations during new launches. Setting up and evaluating Merchandising priority for Sales representative with a Perfect store rules.Developing all team members & ensuring the key succession planning for the category specialists & Senior category specialists. Recruiting talents for the further capability building within the company.
  • Ryba, Z.S.
    Co-Founder & Board Member
    Ryba, Z.S. Apr 2016 - Present
    Říčany, Central Bohemia, Czechia
    Community volunteering - leading a common-interest association formed to:i) represent neighbourhood inhabitants in common-interest matters at dealing with municipal bodies;ii) endeavor to improve the level of infrastructure in the neighbourhood;iii) organize neighbourhood gatherings;iv) protect and develop environment in the neighbourhood.
  • Plzeňský Prazdroj (A Sabmiller Plc Company)
    Customer & Shopper Innovation Manager
    Plzeňský Prazdroj (A Sabmiller Plc Company) Jun 2015 - Mar 2016
    Prague, The Capital, Czech Republic
    Achievements:Design (concept/visual and functional design) and creation of 1st customer centre ever in the Czech Republic using Virtual Reality to engage with customer and co-create common plans.Responsibilities:Leading a cross-functional team with the goal to to deliver the Customer and Shopper Innovation Centre project. Designing the overall concept & visual identity for the Centre as well as detailed elements in the final designs and functional aspects. Interacting with senior leaders (incl. European markets) and all involved departments (Sales, CatMan, MKT, Shopper MKT, Insights, Channel Development, HR) and demonstrating the benefits.Establishing the routines in using Virtual Reality (VR) for development, research and both internal and external engagement. Ensuring for smooth delivery and utilisation of the VR capabilities and the inclusion of VR content into customer meetings and internal projects.
  • Plzeňský Prazdroj (A Sabmiller Plc Company)
    Category Development Manager
    Plzeňský Prazdroj (A Sabmiller Plc Company) Dec 2012 - May 2015
    Prague, The Capital, Czech Republic
    Achievements:- creation of Category Vision and its implementation in customer negotiations;- complete change over of a Shopper decision tree reflecting the dynamics in the category;- pilot projects with every major modern trade customer;- implementation of Virtual Reality environment used for (i) activity development; (ii) testing & research and (iii) both internal and external presentations.Responsibilities:Defining the business needs of customers within the Off Trade channel and determining the opportunities in order to achieve development in the beer category and maximize the sales.Holding and transforming category vision and growth drivers into plans and solutions to drive shopper engagement. Runing category development customer projects.Building the capabilities, knowledge and thought leadership of the wider commercial teams through creation and development of best practice and supporting training materialsRegular market and shopper data analysis, assortment propositions, shelf layouts propositions, in-store category communication and merchandising solutionsClose cooperation with sales team to understand the clients, key persons on clients side, and to know clients catman processes, to know field work of our sales team and be category management resource for sales team. Direct involvement in category discussions, projects and implementation with the trade.Close cooperation with shopper marketing and marketing to cooperate on new product launches, marketing initiatives from category management perspective.
  • Plzensky Prazdroj (A Sabmiller Plc Company)
    Category Development
    Plzensky Prazdroj (A Sabmiller Plc Company) Jan 2012 - Nov 2012
    Prague, The Capital, Czech Republic
    - Managing customer project (Interspar – Beer World) with the goal to set new standards for presenting beer in the store and premiumize the category.- Developing the concept from the scratch withforeign Shopper marketing agency.- Presenting the concept to customer’s top management.- Managing production agency to deliver the desired solution as per approved design intent.- Participation on shopper marketing projects for other customers.
  • Plzensky Prazdroj (A Sabmiller Plc Company)
    Cycle Planning Manager
    Plzensky Prazdroj (A Sabmiller Plc Company) Apr 2010 - Nov 2012
    Prague, The Capital, Czech Republic
    Achievements:Implementation of cycle planning process to: (i) plan, (ii) sign-off and (iii) evaluation of TM & BM activities incl. methodical leadership on working with insights and goal setting.Responsibilities:Coordinating Brand Marketing, Channel Marketing and other trade activities through Cycle planning procedure and assuring these activities are well shared accordingly. Facilitating regular monthly meetings for ExCO members and Senior Management.Regional & Country SME - Development and implementation of could-based web application used in all SABMiller European markets. Providing regional leadership, and coordination within Cycle Planning community with a goal to implement CP Tool in allEuropean countries. Training users across Europe.
  • Plzensky Prazdroj (A Sabmiller Plc Company)
    Category Specialist
    Plzensky Prazdroj (A Sabmiller Plc Company) Feb 2008 - Mar 2010
    Prague, The Capital, Czech Republic
    Cooperation with sales and marketing departments on recommendations for concrete customer and concrete brand in order to develop the whole beer category within the Space management process. Analysis of customer’s floorspace; Analysis of sales for the whole beer category. Evaluation, update and control of planograms in the market.
  • Ey
    Audit Assistant
    Ey Aug 2006 - Aug 2007
    Prague, The Capital, Czech Republic
    Description of operations in audited companies; control of salary procedures; confirmation of AP and AR with customers and suppliers; analysis of balances at balance sheet and profit and loss accounts; control of balances at cash register and bank accounts; stock taking as of the end of financial year.
  • Autocont
    Project Team Member
    Autocont Apr 2002 - Jun 2004
    Prague, The Capital, Czech Republic
    Organizing of trainings for school teachers and other customers; dealing with customers and business partners; designing flyers and offers for training courses; preparing of contracts; publishing HTML documents.

Jiri Zeman Skills

Shopper Marketing Fmcg Retail Category Management Trade Marketing Management Customer Insight Category Insights Planogram Development Retail Pricing Virtual Reality Analysis Store Layouts Segmentation Market Analysis Ac Nielsen Store Fixtures Leadership Project Planning Brand Management Marketing Research Spaceman Fast Moving Consumer Goods Market Research Analytical Skills Marketing Strategy Marketing

Jiri Zeman Education Details

Frequently Asked Questions about Jiri Zeman

What company does Jiri Zeman work for?

Jiri Zeman works for Nestlé

What is Jiri Zeman's role at the current company?

Jiri Zeman's current role is Category Development / Shopper Marketing / Revenue Management / Commercial Excellence.

What is Jiri Zeman's email address?

Jiri Zeman's email address is ze****@****ail.com

What schools did Jiri Zeman attend?

Jiri Zeman attended Business Academy Pelhrimov, Czech University Of Life Sciences Prague, Faculty Of Economics And Management.

What are some of Jiri Zeman's interests?

Jiri Zeman has interest in Travelling, Culture, Sports, Ict.

What skills is Jiri Zeman known for?

Jiri Zeman has skills like Shopper Marketing, Fmcg, Retail Category Management, Trade Marketing, Management, Customer Insight, Category Insights, Planogram Development, Retail, Pricing, Virtual Reality, Analysis.

Who are Jiri Zeman's colleagues?

Jiri Zeman's colleagues are Susan Knight, Isaiah Onyango, Yudith Ika Pratama, Ester Silva, Silvana Rosso G., Bernardo Islas Carmona, Dharmendra Giri.

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