Utilizing years of experiences with leadership, digital & ecommerce. Guiding businesses through digital opportunities and helping them to build strong teams which are able to execute strategies and deliver against defined KPIs.

As a member of the regional Leadership Team, I spearheaded initiatives to drive eCommerce growth across the REEMEA (Russia, CEE, MEA) region, overseeing expansion into 20+ markets. Through strategic planning and execution, Leading digital transformation efforts to rapidly expand regional sales and doubled the share of eCommerce within the total regional business.Key Responsibilities and Achievements:• Developed and executed a comprehensive digital transformation strategy to facilitate rapid regional sales expansion and increase eCommerce market share.• Established and led a dedicated eCommerce organisation, comprising 50+ team members, to drive growth and innovation in both regional and local markets.• Implemented a robust B2B relationship framework, deploying trade investment principles and co-creating contracts and Joint Business Plans (JBPs) with top B2B customers across the region.• Drove the development of an eCommerce data ecosystem, leveraging internal, B2B, and external data sources to enhance decision-making capabilities across the organisation.• Built a content framework to enhance premium brand presence across B2B pure eCommerce and omnichannel platforms, achieving a 60% improvement in content quality within the first year.• Established and operated a regional performance team, specializing in Paid Search and Retail Media, to optimize marketing efforts across markets.• Integrated regionally developed tools into global solutions, ensuring alignment and efficiency across the organisation.• Introduced Agile principles to foster a collaborative, "ONE TEAM" mindset, breaking down silos and enabling cross-team collaboration.• Created a safe space environment to encourage bravery and curiosity among individuals and teams, advocating for a test & learn culture to drive innovation.• Led continuous eCommerce capability building initiatives throughout the region, emphasizing talent development and retention within the digital workforce.

As a member of the regional Marketing Leadership Team, I played a pivotal role in shaping and executing our digital and content strategies across the REEMEA region. With a diverse approach encompassing Earned, Owned, Shared, and Paid channels, I led initiatives to drive engagement and growth.Key Achievements:• Developed and implemented a comprehensive regional Digital & Content strategy, optimizing approaches across various channels.• Established and managed a dynamic Digital Marketing Team of over 20 professionals, fostering growth and collaboration at both regional and market levels.• Spearheaded the creation of an Integrated Media Framework, facilitating seamless measurement and comparison across TV and digital platforms.• Pioneered regional digital marketing hubs for YouTube content, social media, and programmatic buying, enhancing brand visibility and engagement.• Managed digital media budgets across 12 countries, achieving significant cost savings through increased campaign efficiency.• Facilitated cross-team collaboration between sales and marketing departments, driving synergy and alignment in digital initiatives.• Cultivated strategic partnerships with key stakeholders including media agencies, Google, and research firms, leveraging resources for mutual benefit.• Led Insights & Research efforts in the Digital Marketing space, collaborating with external partners to uncover actionable insights and drive informed decision-making.• Championed the development of digital capabilities within both marketing and sales functions, empowering teams to thrive in the digital landscape.

In my role as the CEEMEA Senior Engagement Manager, I was responsible for formulating strategies to drive digital marketing, content creation, event management, and PR initiatives across the region. Leading a regional team, I developed scalable toolboxes and functional strategies tailored to meet the diverse needs of our markets. Additionally, I played a key role in designing processes for digital capabilities building across the CEEMEA organisation and drove the implementation of digital strategies across the LEGO portfolio and CEEMEA markets.Key Responsibilities and Achievements:• Formulated comprehensive content and engagement strategies for the CEEMEA region, encompassing digital marketing, content creation, events, and PR.• Led a regional team tasked with delivering functional strategies and scalable toolboxes to support market-specific initiatives.• Designed and implemented processes for building digital capabilities across the CEEMEA organisation, ensuring alignment with business objectives.• Spearheaded the development and execution of digital strategies across the LEGO portfolio, driving brand growth and market expansion in CEEMEA markets.

Leading regional team of Digital Marketing SpecialistsDeveloping digital knowledge among different functional roles (marketing, sales) across CEE region.Formulating and driving the digital strategy across LEGO portfolio and CEE markets.Developing digital marketing campaigns and recommending tactical activities designed to support business objectivesPlanning and buying online mediaDriving sales increasing projects with e-commerce partnersManaging the localization of global LEGO assets on the core markets & securing ongoing updates of local content

Interim role, Member of BU Russia Leadership TeamLeading local BU Marketing TeamResponsible for full year marketing strategy and alignment with Sales TeamAccountable for setting right product mix to achieve sales goalsMarketing budget ownershipOverseeing 360 comms execution

Formulating and driving the digital strategy across a portfolio of markets and themesDeveloping digital marketing campaigns and recommending tactical activities designed to support business objectivesPlanning and buying of online mediaManaging the localization of global LEGO assets on the core markets & securing ongoing updates of local content

Leading agency of 45 people P&L responsibility for digital production and media part of the agencyDriving integration with Ogilvy & Mather local and European structuresNew business development and relationship management

Leading client facing team for local and international clientsDesigning internal agency ways of working Full year business plan responsibilityServicing local (e.g. Nokia, Tesco Stores CR, Kofola) and international clients (e.g. Czech Airlines, P&G Prestige)