Juan Ignacio Ruiz Grijalva is a Founder, Director at Tropical Soul Dance Studio. He possess expertise in user experience, information architecture, user interface design, management, interaction design and 28 more skills. He is proficient in Spanish. Colleagues describe him as "Juan was simply fantastic to work with. He has a knack for making the complex simple, coupled with extraordinary patience. In his dealings with the business he impressed me with how he listened and drew them into the discussion. Using this technique he was able to rapidly uncover hidden requirements and workshop ideas to the satisfaction of all stakeholders present. I learned so much from Juan about working with customers, the user experience and the tenants of good design. He was more than just a consultant, he was also a superb teacher." and "Juan is a great customer experience architect. Juan is strong on all forms user research and testing, but where he really shines, in my opinion, is interface design. He has a rare ability to take the complexities out of user and business requirements and build just the right interface. This, coupled with his strong people skills and positive personality meant that he could work equally well with developers, creatives and designers. Juan was an asset to my team and I am happy to act as his referee."