Jisel Wilson Email & Phone Number

Signal Hill, Ca, Us

Led multi-channel campaigns that resulted in a 15% increase in customer engagement within the first 6 months. Streamlined CRM tools to improve lead tracking and nurture efforts, resulting in a 20% increase in qualified leads. Optimized product marketing strategies, contributing to a 10% revenue growth in key verticals like campus facilities, data centers and casinos.

Compton, California, United States

Managed cross-functional creative projects and brand campaigns that boosted brand visibility by 25% across key product lines. Coordinated budget optimization efforts, resulting in a 15% improvement in cost efficiency for marketing campaigns. Led product marketing initiatives that increased customer engagement by 20% and social media followership by 30%.Multi-Product Brand StrategyDeveloped and executed strategic brand plans for diverse product lines, aiming to boost market share and brand visibility.Deadline Alignment and Creative Project OversightManaged multiple projects concurrently, ensuring timely completion of creative tasks such as shoots, content creation, and marketing initiatives.Budget Management and OptimizationSuccessfully managed budgets to maximize brand reach and engagement while adhering to financial constraints.Collaborative Cross-Functional ProjectsCoordinated across departments for effective shoot production, product enhancement, and campaign execution, fostering seamless collaboration.Data-Driven Decision MakingUtilized customer interest data to enhance product development and drive targeted marketing strategies.Stakeholder Relationship CultivationEstablished and maintained strong relationships with stakeholders, vendors, and industry influencers to create positive brand experiences.Agile Adaptation to Market DynamicsIdentified and capitalized on emerging opportunities, adapting brand and product strategies to evolving market landscapes.Content Creation and Brand EngagementConsistently generated compelling marketing, advertising, and social media content to drive brand engagement and awareness.Insightful Reporting and PresentationCompiled comprehensive reports and presentations, translating complex data into actionable insights for stakeholders.Ensuring Brand ConsistencyManaged end-to-end production of photo shoots while ensuring brand consistency across various platforms

Developed marketing campaigns targeting military spouses, increasing platform user engagement by 35%. Led targeted content creation, driving a 25% increase in platform sign-ups within the first year. Improved social media presence, contributing to a 40% rise in brand awareness across key online platforms.Strategic Social Media ManagementCreated and executed engaging social media campaigns, significantly increasing brand engagement and online presence.Targeted Content StrategyDeveloped a comprehensive content strategy tailored to effectively engage and resonate with specific target audiences.Data-Driven Analytical ApproachesDesigned and implemented analytical frameworks to measure operational efficiencies of social marketing initiatives, leveraging data insights for refined strategies.Business Development OptimizationInitiated and optimized business development strategies aligning with company objectives, product specifications, market insights, and budget considerations.KPI Analysis and ReportingAnalyzed Key Performance Indicators (KPIs) to validate and demonstrate the success of marketing campaigns, providing actionable insights for future improvements.ROI Measurement and Objective SettingSet specific objectives and rigorously reported on Return on Investment (ROI) monthly, ensuring alignment with company-wide reporting procedures.Multimedia Collateral OversightDirected the preparation and utilization of diverse marketing collateral, including copy, images, videos, and emails, ensuring cohesive brand messaging.SEO-Driven Website EnhancementImproved website visibility through the strategic development and implementation of SEO strategies, enhancing online reach and traffic.

Greater Nashville Area, Tn

Enhanced customer experience through events, resulting in a 20% increase in positive customer feedback. Managed email marketing campaigns, improving open rates by 18% and click-through rates by 12%. Increased website traffic by 15% through SEO-driven enhancements and event marketing efforts.Event Asset ManagementOrchestrated creative asset production for virtual and in-person events, ensuring high-quality deliverables.Customer-Centric ResearchLed projects to enhance customer understanding and validate experience designs, refining user experiences.Diverse Collateral OversightDirected marketing collateral creation, ensuring alignment with brand messaging and consistency.Collaborative Asset DevelopmentCoordinated with design and media teams for high-quality creative asset generation.Strategic Business DevelopmentDevised and optimized strategies based on targets, product specs, and market data for growth.Email Campaign OptimizationEnhanced open and click-through rates through email campaign refinements.Comprehensive Presentation DevelopmentProduced varied presentations and assets for holistic marketing strategies.Sponsorship Generation & Account ManagementCultivated sponsorships and secured long-term accounts for brand promotion.KPI Analysis & ReportingAnalyzed KPIs to validate campaign success, offering insights for improvements.SEO & Web Analytics ManagementBoosted website visibility via SEO strategies and tracked metrics through diverse analytics tools.Budget Allocation & ROI MaximizationManaged budgets effectively, ensuring maximum ROI through resource optimization.

Greater Nashville Area, Tn

Led social media initiatives, increasing audience engagement by 25%. Managed crisis communications, reducing negative sentiment by 20%. Boosted product promotion campaigns, resulting in a 15% rise in user interactions.Social Media Management & Brand CommunicationsMaintained the company's online social presence, crafting branded communications for impactful social media campaigns.Audience Engagement & Product PromotionStimulated audience engagement, disseminating information about product launches and promotions to foster customer interest.Crisis Management and Brand ProtectionDeveloped and executed crisis management strategies on social media, mitigating risks and upholding a positive brand image.Enhanced Customer EngagementAmplified customer engagement through strategic social media initiatives and interactive content.Active Social Media ParticipationMaintained the company's social media presence, actively engaging with posts and monitoring responses for effective communication.Cross-Functional CollaborationCollaborated across departments, ensuring a unified voice of support across Product, Marketing, and other teams.Initiated Home Base Support ProgramCreated and facilitated a 6-month Home Base Support program, promoting employee development and support.Training Program Design and ExecutionDesigned and directed comprehensive training programs for new employees, including instructor guides and diverse learning materials.Varied Instructional TechniquesUtilized a spectrum of instructional techniques and formats, such as role-playing, simulations, team exercises, and multimedia, for employee training.

Coordinated event logistics for over 50 successful events, increasing event attendance by 20% on average. Leveraged social media for event promotions, leading to a 30% increase in online engagement. Reduced event costs by 15% through strategic vendor partnerships and resource optimization.Marketing Support & Material PreparationAssisted the Director of Marketing in event preparation and the creation of marketing materials.Event Coordination & Timelines ManagementOrchestrated schedules and timelines for seamless event execution.Logistical Event ManagementManaged administrative logistics encompassing planning, booking, and promotions for events.Advance Planning and ComplianceExecuted seasonal advance work, securing event permits, licenses, and facility agreements ensuring compliance.Post-Event Analysis & ReportingDeveloped comprehensive post-event reports, assessing the effectiveness of each event for future improvements.Stakeholder RepresentationActed as a reputable company representative to donors, stakeholders, and the wider community.Staff Training & SupervisionTrained and supervised event staff, ensuring timely completion of tasks with high standards.Innovative Event Themes & ActivitiesDeveloped creative event themes and engaging activities to captivate and involve attendees.Strategic Social Media UtilizationLeveraged social media platforms to promote events, boosting attendance and engagement.Cost Analysis & OptimizationAnalyzed event costs, identifying areas for improvement and cost-saving measures

Bachelor Of Arts (B.A.), Communication And Media Studies

Associate Of Arts (A.A.), Communication And Media Studies