As the Channel Marketing Leader, I am responsible for enhancing the company's brand presence with dealers, integrators, and partners through compelling marketing campaigns and programs. Collaborating closely with sales, digital and program manager, I develop targeted marketing strategies to support Somfy's exclusive Expert program and other channel-specific initiatives. My key responsibilities include organizing dealer events, creating sales tools, and designing point-of-sale displays. Additionally, I oversee the company's tradeshow participation, ensuring a memorable experience for attendees. In this role, I am an integral part of the dynamic, cross-functional marketing team focused on driving business growth, building brand loyalty, and promoting a better way of living with the company’s solutions.• Led the company’s dealer-level communication strategy in the development and execution of innovative and engaging customer retail experiences with 1300 dealers in the program.• Led dealer marketing campaigns with digital team, analyzed results with key stakeholders.• Prepared briefs for external agency teams to create and design engaging point-of-sale kits, videos, tutorials, and additional tools while ensuring the agencies stay aligned on strategy, on brief, and managing business objectives and budget. • Actively engaged with the sales team and other marketing stakeholders to coordinate and support dealer events with dynamic presentations, creative displays & giveaways to ensure a superior brand experience. • Co-manage Expert Dealer Portal.• Work with the design team to create and produce marketing assets & collateral.• Manage and organize Tradeshows and the Expert Annual Dealer conference from concept to execution. • Be a company brand ambassador while respecting customers’ brand value and voice.

Third party contract role with TV AsiaScheduling daily content based on the channel needs.Managing influencer marketing for various brands.Working closely with clients to understand and build their content for social media.

• Plan and strategize content calendar with the ideas compelling the mission of the company.• Curate content based on trends to get more engagement leading to sales.• Researched an array of media publications that will be apt for collaboration with the brand.

Social Media Planning & Execution:• Owned social media presence (viz. FB & Instagram) for franchise & in-house brands.• Scheduled, created, and distributed content (images and videos) using FB Business tools & Creator tools and built in-house social media calendar.• Increased lead generation by 45% resulting in 15% revenue growth through regular engagement with customers, influencers, and followers.• Initiated influencer marketing for Philadelphia & Columbus regions with a monthly budget of $10k per restaurant.• Started social campaigns around getting customer feedback which helped in cutting our overhead costs.• Monitored and presented detailed analysis of engagement and reach of all organic and paid posts and page growth updates. • Reduced customer support by 7% through direct query resolution on FB & Instagram.• Moderated user content to ensure all engagement with the brand was appropriate and amplified the company mission.Marketing Strategy & Co-ordination:• Strategized content & creative marketing methods built around the vision & mission statements of brands.• Conducted internal market research with production team on ‘Food wastage in Supply Chain’ to help the company come up with sustainable measures to curb losses.• Moved the company’s core marketing channel from print to digital to keep up with the competition.• Partnered with various community programs to increase brand awareness.• Created monthly reports on various KPIs for executive leadership along with plan of action.• Managed the 3rd party food delivery channels viz. UberEATS, Doordash &, Grubhub for Rajbhog & Bombay Kitchen from product and price assessment to discounts and offers.• Oversaw a team of designers and photographs in USA and India.• Helped creating a user-friendly website for Rajbhog Foods & the franchises of Bombay Kitchen that helped in generating more than 25% of all online orders.

Relocation to USA from India

• Project based marketing research to identify industry trends and commercial opportunities.• Helping with creative content for various business models.• Branding through digital and social marketing.• Industries worked with: Skin Care lines, Sustainable and Ethically sourced Brands, Diverse Brands

Social Media:• Managing social media marketing campaigns for in house brands across all platforms.• Curating & managing published content on all the social handles.• Monitoring, listening & responding to users.• Developing and expanding community and influence outreach effort.• Creating and managing social ad campaigns.• Analyzing the key metrics of social campaigns & tweaking strategy (social, engaging & promotional) as needed.• Compiling & updating reports for management showing ROI.• Planning & charting out the best practices for social content.• Identifying threats and opportunities in user-generated content surrounding the company.MarCom:• Managed brand communication campaigns (ATL/BTL) for the brand.• Worked on Campus engagement for the brand.• Part of the team managing agencies (creative & media).• Part of team co-managing the shoot for digital advertisement.• Managed multi-influencer marketing campaigns for internal brands.

Employee Engagement : > Preparing the monthly Engagement Calendar > Scheduling monthly engagement activities - on floor, online competition through yammer for outstation employees, contests, annual party, offsite, sports day etc. > Preparing communication mails/mailers/banners for internal use, videos, presentation etc. related to the above > Handling team of agencies to help us on our mega employee/office events > Preparing proper employee satisfaction survey and constantly thriving to achieve high NPS throughout> New Joiner Joining, Induction & Orientation > Pre & Post Joining activities> Leave Management & Performance Management in HRMIS> Handling the social media profile life@abof featuring the culture and values of the company and employees

> Joining formalities for US employees> Getting the agreements & the payroll filled & signed from the US employees > US insurance coverage & policies > Setting up induction & orientation calendar invite> Creating & updating HRIS database on Taleo > Keeping the BGV track on Resource Utilization Tracker > Uploading Public Access Files in Insight (Shared Folder) > Monthly preparation of HR Dashboards for US employees > Query resolution through ticketing system > Updating US HR document tracker> Exit formalities> Letter generation for experience & verification of employment> Helping in compliance audit related to BGV & work authorization of US employees> Conducting reference check for new joiners> Helping in H1B induction process

Recruitment: > Sourcing & screening of Resume for various job profile (preferably IT/ITES) > Calling up the candidates & scheduling interviews > Conducting interview & getting feedback for the same (if outsourced)> Preparing Job Description > Preparing offer letter/ relieving letter/ letter of appreciation> Initiating/coordinating Background Verification> Keeping track of salary & billing amount

This was a part of my Summer Internship Program, duration - 4 months. The program involved a detailed study of IT Campus recruitment process in IBM, starting from business demand to on-boarding of the candidates.