- Design and manage the entire digital marketing department.- Plan and control the company’s social media channels and company website- Grow the website traffic and enable digital growth- Work with our content marketing specialist on content creation and distribution- Monitor the primary marketing metrics to establish the effectiveness of online advertising- Analysis of end-to-end consumer experience in different digital channels.- Identify the latest digital technologies and current digital trends affecting the industry- Prepare and execute conversion tests- Review the brand message regularly to ascertain its consistency- Develop a workable digital marketing strategy- Collaborates with other supporting teams to create impressive client-centred landing pages

 Managing content on SCB bank websites across APAC, EMEA regions while focussing on SEO & SEM strategies for improved page discovery.  Design digital strategies to improve standard processes, and implementation across various teams Organise Internal Governance meetings with multiple teams for weekly pipeline reviews and monthly retrospectives while following a scrum environment.  Develop detailed project plans to monitor and track progresses along with managing project scope and schedules. End to end ownership. Program management, cross functional coordination, data analytics in collaboration with business analysts Risk Assessment, Stakeholder Management, Team Development

 Managed a team of best educators of different Test Prep Category in the country and responsible to take P&L driven decisions.  Served as the lead point of contact for all team members who handle Educators account management matters along with formulating a cross-platform content strategy to grow the business. Had built a strong following on social media and provide editorial, creative and technical support to educators and guide team members to be process oriented.  Regularly tracked web analytics to ascertain content engagement levels and manage content across different platforms. Was accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and learner retention. Developed an editorial governance program, so content is consistent with the brand voice, style, and tone.

 Incorporated functional roadmaps by anticipating customer needs. Managed the entire cross-functional execution of the product roadmap, working closely with design, engineering, operations and business teams. Synthesized insights from user research, customer meetings, usage data and sales feedback in order to prioritize improvements and feature new ideas to achieve business goals. Was in charge of competitor analysis, market analysis, product analysis, business cases, product evolution, feature prioritization, high level requirement gathering, and product marketing. Collaboratively ran a team comprised of multiple functions like product, content, design, engineering on a day to day basis. Spearheaded major enhancements in improving customer experiences that influenced category needs, based on the knowledge of competitive trends in the industry and other real-time experiences. Lead organizational initiatives to establish best-in-class product management practices.