Play bass guitar with Swarathma, handle the band's social media, PR and brand tie-ups

Member of the Jury Panel selecting awardees of the Namma Bengaluru Awards, a the premiere honour for citizens doing exemplary work for the city of Bangalore

Writing technology whitepapers, points of vie,w, blogs, case study responses etc for technology companies. I write regularly for Wipro, L&T Tech Services, Deloitte, HCL among others.

I handle digital and content strategy and execution for brands that Windowseat works with

I spoke at TEDxStXaviersMumbai about a subject close to my heart - about why Swarathma makes music. In a world where making sense of things is getting harder, how can a bunch of creative people help? We do this by making music to make sense of the world. Watch the talk here - it's got music in it #spoileralert - and a step by step breakdown of how we do it. https://www.youtube.com/watch?v=v2jtUz9LoVI

Conceptualize and market event properties

Key responsibility: To be the voice of the consumer in the organization. Focus Markets: North America, Europe, Ibero America. Developed marketing plan for the launch of the Frozen Ready to Eat range in USA, Canada.Analyzed market research from the USA to create action plans for the brand.Crafted communication plan for ATL activities in the USAImplemented a 360° online marketing plan for the brand in North AmericaHandled business development, brand socialization and promotionsResults: Kitchens of India is the No.2 Indian dinner brand in the USA and No.1 in Canada, and continues to be a Superbrand.Success Story: Conceptualized and implemented an Indian Classical Music CD promotion, where every pack in a limited period would offer the consumer a taste of authentic Indian classical music to complement the cuisine.

Sales manager for ITC's FMCG categories in Karnataka.Key responsibility: Sales and Distribution of ITC's FMCG portfolio in the Convenience channelBrands handled: Benson & Hedges, 555, India Kings, Classic family, Gold Flake family, Wills family, Bingo!, Aashirwaad, Sunfeast, Minto, and Candyman.Deployed resources intelligently to maximize returns on marketing spend.Led a team of 8 Sales Executives and 50 Distributors to make ITC the benchmark supplier in the channel.Implemented brand activation plans to achieve superior brand saliency and sustain growth in volumes.Results: Achieved record increase in sales and superior distribution in key markets.Success Story: Identified distribution gaps and sales potential on national and state highways. Implemented a process-oriented approach to systematically eliminate the gaps, achieving visible distribution in target markets.

Worked on Software Testing and Web-Usability projects for clients across Telecom, Manufacturing and Retail domains.Key Clients include JCPenny, Alcoa, Southwestern Bell Training and Development: Developed new resources as part of the Initial Learning Program Faculty at the Central Training Facility at Trivandrum. Spearheaded the Propel program, aimed at bringing smallness in a large organization with team-building exercises.