Ji Son Choi

Ji Son Choi Email and Phone Number

Senior Partnerships Lead at Thanks | Partnerships and B2B Marketing | Marketing and Sales Strategy | Maximizing Growth through Strategic Partnerships and Client Solutions @ Thanks
Ji Son Choi's Location
New York, New York, United States, United States
Ji Son Choi's Contact Details
About Ji Son Choi

Anchored by over 15 years of experience in B2B marketing and partnerships, I am deeply committed to tackling complex challenges and creating growth for brands. Whether partnering with F500 companies or startups, I employ a data-driven approach to enhance brand visibility, boost engagement and accelerate revenue.I specialize in developing strategic, holistic solutions that provide measurable value for both in-house brands and external brand partners, applying my background in:• Business strategy• Brand strategy• Product marketing• Brand marketing• Partner / Partnership marketingThroughout my career, I've built omnichannel partnerships between brands, publishers and content creators. I've had the privilege of collaborating with with blue-chip brands like Samsung, Apple, Google, Cisco, UBS, HSBC, Bank of America, Chase, Citizens Access, Deloitte and more. I strive to bring humanity into work by spotlighting the positive contributions brands are making to the world. As a servant leader and mentor, I'm committed to mobilizing teams and fostering a culture of psychological safety, open communication and intentional experimentation.My hobby is people. I enjoy connecting with others, so please feel free to say hello! 👋

Ji Son Choi's Current Company Details
Thanks

Thanks

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Senior Partnerships Lead at Thanks | Partnerships and B2B Marketing | Marketing and Sales Strategy | Maximizing Growth through Strategic Partnerships and Client Solutions
Ji Son Choi Work Experience Details
  • Thanks
    Senior Partnerships Lead
    Thanks Sep 2024 - Present
    Sydney, Nsw, Au
    Thanks helps brands engage 19+ million customers monthly at their most receptive moment—right after purchase on the confirmation page. We deliver personalized offers, sweepstakes and rewards from top advertisers, creating an experience customers love.By partnering with brands, Thanks unlocks new revenue, drives customer acquisition, builds brand loyalty and grows first-party data through targeted ads across our network.
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  • Jubilee Media
    Brand Partnerships
    Jubilee Media 2024 - 2024
    Los Angeles, Ca, Us
    Jubilee Media is a digital media company that pushes boundaries, tackles taboos and breaks the rules. Catering to a thoughtful Gen Z and Millennial audience, we believe discomfort and conflict are pivotal forces in creating human connection.
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  • Raven Strategy Group
    Strategy Director
    Raven Strategy Group 2023 - 2023
    New York, New York, Us
    RSG is a marketing strategy consultancy providing marketing teams and communications agencies with business strategy, marketing management and leadership, campaign strategy and agency vetting services.• Positioned a non-profit in regenerative agriculture to win a $1MM grant through strategic brand planning and marketing strategy advisement on proposal submission• Developed a marketing partnership renewal opportunity 2x prior year budget for a multi-billion B2B company focused on plant-based ingredients by effectively executing the existing marketing plan and future scoping for a strategic sustainability campaign• Successfully pitched a $2MM+ marketing campaign proposal for a PE firm-owned health and wellness brand by collaboratively working with multi-disciplinary agency partners, resulting in pending client recommendation and continued partnership
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  • Riskified
    Strategic Business Development Lead
    Riskified 2022 - 2022
    New York, Ny, Us
    • Cultivated executive relationships across a $1MM+ target market, which included Delta Air Lines and McDonald’s, by identifying objectives, pain points and opportunities for Riskified's fraud/risk management solutions • Increased partnership touchpoints by 10% from prior year by networking via email, phone and in-person conferences with F1000 companies in fashion, Big Box retail, CPG, technology, travel and B2B• Built a customized customer outreach plan that empowered 100+ prospects with insights about the company's AI/ML models used in its proprietary fraud / risk management tools, using an account-based marketing approach
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  • Sprung Community
    Co-Founder
    Sprung Community 2020 - 2022
    Sprung is a newsletter designed to "spring up joy." • Doubled subscriber base in two years• Achieved an average open rate of 24%
  • Nextdaybetter
    Director Of Partnerships
    Nextdaybetter 2020 - 2022
    New York, Ny, Us
    • Achieved 185% growth in revenue by building new / renewal business opportunities with DEI-minded brands• Developed multi-platform partnership proposals totalling to a $2MM+ budget for new verticals by connecting DEI to positive business outcomes across sectors• Surpassed customer engagement objectives by an average of 130%, leveraging an omnichannel marketing campaign that showcased 150+ assets across social media, newsletters, retail and organizational partnerships
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  • Worth Media
    Client Solutions Director
    Worth Media 2019 - 2020
    New York, New York, Us
    • Skyrocketed visibility for Worth Media’s digital redesign for 400% growth in client engagement by developing new product positioning and marketing initiatives (creative / media, content and events / experiential)• Generated engagement growth by 120% via targeted marketing campaigns for brand partners (Deloitte, JP Morgan, LVMH, UBS) with email, social, print and event / experiential strategies• Drove upsell opportunities in excess of 80% with brand partners via weekly collaboration with Sales, Customer Success, Editorial, Product, Design and Executive teams (CEO and CRO)• Fostered a productive work environment that achieved 100% team retention by providing mentorship, guidance, advocacy and transparency to the partnership marketing and content studio teams
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  • Forbes
    Integrated Marketing Director
    Forbes 2018 - 2019
    Jersey City, Nj, Us
    • Boosted new business by $6.4MM+ from AT&T, Citizens Access (partnership won IAC Award for 'best bank website' from Web Marketing Association), KPMG and others by developing best-in-class marketing partnerships• Established 3x new business conversations with C-Suite / BDMs from tech, finance, corporate, auto, luxury giants (e.g., Google, Toyota, Rolex) by pitching bespoke partnership programs around content and events• Built a robust new business pipeline of non-endemic brands (e.g., Emirates, Four Seasons, Harvard) 2x of prior year by doing comprehensive competitive market research for new verticals
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  • Flipboard
    Senior Solutions Strategist
    Flipboard 2017 - 2018
    Palo Alto, Ca, Us
    • Exceeded KPIs with a 200% growth in the financial services category through achieving alignment with brands and developing relevant content marketing / media programs for partners• Orchestrated high-level strategies with the Head of Marketing and Sales to 2x key partnership verticals and brands (e.g., GE, SAP, BlackRock, PayPal, UNICEF) by offering highly incentivized test or multi-year marketing campaigns• Championed customer satisfaction with a 75%+ renewal rate on partnerships by leading cross-functional brand management initiatives across digital, social, PR and events
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  • Made In Ny Media Center By Ifp
    Instructor
    Made In Ny Media Center By Ifp 2016 - 2017
    Brooklyn, New York, Us
    Taught workshops about the RFP process and how to win new business with strong results as seen by the 100% rate in which students successfully pitched their business to kick off new working relationships with clients.
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  • The Guardian
    Brand Partnerships Director, Guardian Labs
    The Guardian 2013 - 2016
    London, Gb
    • Co-launched first-ever content marketing studio, scaling revenue to $10MM+ in the first two years by establishing partnerships with a roster of blue chip brands, including Ben & Jerry’s, Google, Hulu, IBM• Spearheaded relationship as project lead with a key global client, Cisco, building a $1.5MM thought leader content program around the Internet of Things, which set the stage for a partnership renewal the following year• Expanded new marketing partnerships by 3x in target vertical (technology) with Nissan LEAF, Samsung, Squarespace by crafting strategic content programs, supported by native, social and paid search promotional plans• Established a customer success playbook with the Head of Customer Success and Sales, which had an 85% adoption rate by cross-functional teams as it was user-friendly and sourced from partner feedback
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  • Medianews Group
    Senior Marketing Manager
    Medianews Group 2012 - 2013
    Denver, Co, Us
    Steered marketing efforts for a portfolio of 800+ local media brands, gaining a 30% increase in PR and 50% uptick in traffic, by serving new messaging based on consumer insights and data-backed strategies via surveys, interviews and focus groups.
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  • The Economist
    Integrated Marketing Manager
    The Economist 2009 - 2012
    London, London, Gb
    Ramped up digital / print strategy to drive $2.6MM+ for content / business development partnerships, e.g., Apple, Bank of America, BMW, Burberry, Sotheby's, leveraging newly conceptualized special reports / features for digital / print.
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  • Cinedigm
    Marketing Communications Manager
    Cinedigm 2008 - 2009
    Los Angeles, Ca, Us
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  • Xo Group Inc.
    Marketing & Research/Distribution Associate
    Xo Group Inc. 2007 - 2007
    New York, New York, Us
    View

Ji Son Choi Skills

Marketing Communications Advertising Digital Media Marketing Digital Strategy Marketing Strategy Event Planning Marketing Research Strategy Digital Marketing Brand Architecture Brand Development Sponsorship Social Media Marketing Email Marketing Market Research Strategic Partnerships

Ji Son Choi Education Details

  • Ucla
    Ucla
    Design

Frequently Asked Questions about Ji Son Choi

What company does Ji Son Choi work for?

Ji Son Choi works for Thanks

What is Ji Son Choi's role at the current company?

Ji Son Choi's current role is Senior Partnerships Lead at Thanks | Partnerships and B2B Marketing | Marketing and Sales Strategy | Maximizing Growth through Strategic Partnerships and Client Solutions.

What is Ji Son Choi's email address?

Ji Son Choi's email address is ji****@****tel.net

What is Ji Son Choi's direct phone number?

Ji Son Choi's direct phone number is +191749*****

What schools did Ji Son Choi attend?

Ji Son Choi attended Ucla.

What skills is Ji Son Choi known for?

Ji Son Choi has skills like Marketing Communications, Advertising, Digital Media, Marketing, Digital Strategy, Marketing Strategy, Event Planning, Marketing Research, Strategy, Digital Marketing, Brand Architecture, Brand Development.

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