Ji Son Choi Email & Phone Number

Sydney, NSW, AU

Thanks helps brands engage 19+ million customers monthly at their most receptive moment—right after purchase on the confirmation page. We deliver personalized offers, sweepstakes and rewards from top advertisers, creating an experience customers love.By partnering with brands, Thanks unlocks new revenue, drives customer acquisition, builds brand loyalty.

Los Angeles, CA, US

Jubilee Media is a digital media company that pushes boundaries, tackles taboos and breaks the rules. Catering to a thoughtful Gen Z and Millennial audience, we believe discomfort and conflict are pivotal forces in creating human connection.

New York, New York, US

• RSG is a marketing strategy consultancy providing marketing teams and communications agencies with business strategy, marketing management and leadership, campaign strategy and agency vetting services.
• Positioned a non-profit in regenerative agriculture to win a $1MM grant through strategic brand planning and marketing strategy advisement on proposal submission
• Developed a marketing partnership renewal opportunity 2x prior year budget for a multi-billion B2B company focused on plant-based ingredients by effectively executing the existing marketing plan and future scoping for.
• Successfully pitched a $2MM+ marketing campaign proposal for a PE firm-owned health and wellness brand by collaboratively working with multi-disciplinary agency partners, resulting in pending client recommendation and.

New York, NY, US

• Cultivated executive relationships across a $1MM+ target market, which included Delta Air Lines and McDonald’s, by identifying objectives, pain points and opportunities for Riskified's fraud/risk management solutions
• Increased partnership touchpoints by 10% from prior year by networking via email, phone and in-person conferences with F1000 companies in fashion, Big Box retail, CPG, technology, travel and B2B
• Built a customized customer outreach plan that empowered 100+ prospects with insights about the company's AI/ML models used in its proprietary fraud / risk management tools, using an account-based marketing approach

• Sprung is a newsletter designed to "spring up joy."
• Doubled subscriber base in two years
• Achieved an average open rate of 24%

New York, NY, US

• Achieved 185% growth in revenue by building new / renewal business opportunities with DEI-minded brands
• Developed multi-platform partnership proposals totalling to a $2MM+ budget for new verticals by connecting DEI to positive business outcomes across sectors
• Surpassed customer engagement objectives by an average of 130%, leveraging an omnichannel marketing campaign that showcased 150+ assets across social media, newsletters, retail and organizational partnerships

New York, New York, US

• Skyrocketed visibility for Worth Media’s digital redesign for 400% growth in client engagement by developing new product positioning and marketing initiatives (creative / media, content and events / experiential)
• Generated engagement growth by 120% via targeted marketing campaigns for brand partners (Deloitte, JP Morgan, LVMH, UBS) with email, social, print and event / experiential strategies
• Drove upsell opportunities in excess of 80% with brand partners via weekly collaboration with Sales, Customer Success, Editorial, Product, Design and Executive teams (CEO and CRO)
• Fostered a productive work environment that achieved 100% team retention by providing mentorship, guidance, advocacy and transparency to the partnership marketing and content studio teams

Jersey City, NJ, US

• Boosted new business by $6.4MM+ from AT&T, Citizens Access (partnership won IAC Award for 'best bank website' from Web Marketing Association), KPMG and others by developing best-in-class marketing partnerships
• Established 3x new business conversations with C-Suite / BDMs from tech, finance, corporate, auto, luxury giants (e.g., Google, Toyota, Rolex) by pitching bespoke partnership programs around content and events
• Built a robust new business pipeline of non-endemic brands (e.g., Emirates, Four Seasons, Harvard) 2x of prior year by doing comprehensive competitive market research for new verticals

Palo Alto, CA, US

• Exceeded KPIs with a 200% growth in the financial services category through achieving alignment with brands and developing relevant content marketing / media programs for partners
• Orchestrated high-level strategies with the Head of Marketing and Sales to 2x key partnership verticals and brands (e.g., GE, SAP, BlackRock, PayPal, UNICEF) by offering highly incentivized test or multi-year marketing.
• Championed customer satisfaction with a 75%+ renewal rate on partnerships by leading cross-functional brand management initiatives across digital, social, PR and events

Brooklyn, New York, US

Taught workshops about the RFP process and how to win new business with strong results as seen by the 100% rate in which students successfully pitched their business to kick off new working relationships with clients.

London, GB

• Co-launched first-ever content marketing studio, scaling revenue to $10MM+ in the first two years by establishing partnerships with a roster of blue chip brands, including Ben & Jerry’s, Google, Hulu, IBM
• Spearheaded relationship as project lead with a key global client, Cisco, building a $1.5MM thought leader content program around the Internet of Things, which set the stage for a partnership renewal the following year
• Expanded new marketing partnerships by 3x in target vertical (technology) with Nissan LEAF, Samsung, Squarespace by crafting strategic content programs, supported by native, social and paid search promotional plans
• Established a customer success playbook with the Head of Customer Success and Sales, which had an 85% adoption rate by cross-functional teams as it was user-friendly and sourced from partner feedback

Denver, CO, US

Steered marketing efforts for a portfolio of 800+ local media brands, gaining a 30% increase in PR and 50% uptick in traffic, by serving new messaging based on consumer insights and data-backed strategies via surveys, interviews and focus groups.

London, London, GB

Ramped up digital / print strategy to drive $2.6MM+ for content / business development partnerships, e.g., Apple, Bank of America, BMW, Burberry, Sotheby's, leveraging newly conceptualized special reports / features for digital / print.

Los Angeles, CA, US

New York, New York, US